
Mahmoud Zakarneh
Programme Director, BSc Marketing
Department of Marketing
Mahmoud Zakarneh is an Assistant Professor in Marketing at Birmingham Business School, University of Birmingham (Dubai).


Attend our upcoming webinar as we introduce you to this exciting new undergraduate degree in Marketing, designed for the next generation of marketing professionals. Join us to discover how the programme combines strong academic foundations with real-world marketing practice, and how it can accelerate your career in business, branding, digital media, and strategic marketing.
During the session, you’ll hear from the programme director and have the opportunity to ask questions about the curriculum, career pathways, entry requirements and more.
In this webinar, we’ll share:
An introduction to the new BSc Marketing programme
Core modules and how you will build expertise in marketing strategy, consumer behaviour and digital marketing
How practical projects, industry engagement and real-world business challenges are embedded into learning
Career pathways and opportunities in marketing, advertising, brand management, digital media and consulting
Entry requirements and application guidance for international students
Insight into life as a marketing student at Birmingham, Dubai
This webinar is ideal for:
Year 12 / Year 13 students (or equivalent) exploring business and marketing degrees
Students interested in creative business thinking, brand strategy and digital marketing
Parents, educators and school counsellors supporting student decisions
Agents seeking detailed programme information
Date: 8 April 2026
Time: 17:00 to 18:00 (Dubai)
Format: Online via Zoom
Our new BSc Marketing programme blends academic excellence with industry relevance, preparing graduates for dynamic roles in today’s competitive global market.
You will benefit from: