Business Bites: Will sustainable development survive COVID-19?

Online, University of Birmingham Dubai
Alumni, Dubai Campus, Engineering and Physical Sciences, International, Lectures Talks and Workshops, Teaching
Wednesday 8th July 2020 (13:00-14:00)
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Meet our Experts

'Peter Braithwaite, Director of Engineering Sustainability, School of Engineering

Peter is a Charted Engineer, Environmentalist and Resource and Wastes Manager, who has had a varied international career in the construction industry and the built environment. Over the last 25 years, Peter has lead the development of a number of sustainability tools and frameworks, including SPeAR®, Arup’s highly successful sustainability assessment framework.

In 2008 Peter was appointed Head of Sustainability for the Olympic Delivery Authority Delivery Partner to lead the sustainable development strategy for the £8bn London 2012 Olympic Park. All sustainability targets were successfully achieved and the programme was delivered on time and within budget. He has also provided sustainability expertise to a number of other major programmes including Masdar City (UAE) and Qatar 2022 World Cup.

In recognition of his advanced technical and innovative work in sustainable development, Peter was conferred as Honorary Professor in the School of Engineering at the University of Birmingham, in 2006. He joined the Academic staff in 2012 to initially concentrate on research into the future of cities, with particular emphasis on energy and wastes. He is currently leading a 3-year collaborative research project, ARLI, which identify waste streams or other materials that by innovation can be transformed into higher value materials for the construction industry or other application. The project is also looking at process improvements to aid low-carbon production of materials and is positively contributing to the concept of the circular economy.


'Karl W Feilder, CEO, Founder & Chairman, Neutral Fuels

Karl pioneered commercial production of net zero biofuel in the Middle East in 2011. Today, Neutral Fuels is the largest group of cleantech fuel facilities in the GCC and his direct actions to mitigate climate change have resulted in over 15 million tonnes of CO2e savings. He has advanced the way fuel is delivered and used, pioneering Internet of Things (IoT) sensors to optimise waste and fuel management to save customers time and money.

 Karl’s entrepreneurial tech innovation was recognised in 2019 when Neutral Fuels was awarded a place on the Mohammed bin Rashid Innovation Fund Accelerator (MBRIFA), adding to the many other accolades he and his company have won. In 2020 Neutral Fuels became the first company to be awarded a Certificate of Conformity by the Emirates Authority for Standardization and Metrology (ESMA) for its biodiesel quality standard.

An award-winning serial entrepreneur, Karl has built and sold five companies (the first to Microsoft and the last to DHL) and led two more to IPO. His global perspective has been developed through conducting business in 46 countries.

Karl mentors entrepreneurs across industry and was the first Adjunct Lecturer at the Masdar Institute in Abu Dhabi. He has worked as a Catalyst at Hult International Business School in Dubai and San Francisco, coaching start-ups and inspiring entrepreneurs to design real sustainability into their businesses.

Karl holds a B.Eng. (Hons.) in Industrial Engineering and German language, an executive MBA, and is writing his PhD thesis on psychological profiling of start-up teams.

He is an international conference speaker and the lead vocalist for Dubai-based classic rock band Sandstörm.