International Marketing Communications Digital Masterclass Tuesday 7th December

Tuesday 7 December 2021 (19:00-19:30)

Join our digital masterclass on "International Marketing Communications" to learn more about how marketing communcations models can be applied to contemporary professional practise, and our MSc International Business programme running in January and September 2022.

The world is facing unprecedented challenges with regards to marketing, business and life in general. This digital masterclass looks at some of the established marketing communication models and examines how they are relevant to contemporary professional practice. More specifically, the session will introduce the concept of the marketing communications, the communication process, communication standardisation and communication adaption, global promotion factors and the international communication mix. The masterclass aims to show-case the ability and knowledge of our faculty, the benefits of studying the MSc International Business at Birmingham University Dubai as well as to examine key components of cutting edge international marketing communications that are required to succeed in an uncertain future.

The event will take place on Zoom and joining information will be shared upon booking.

Meet our Expert

Dr. Alun Epps, Programme Director for MSc International Business

Dr Alun Epps holds a PhD in Marketing Management from the University of Aberystwyth, UK, an MBA from the University of Portsmouth, UK and has taught mostly marketing and management subjects. His research interests include consumer behaviour in online and offline environments, entrepreneurship and small to medium enterprise marketing, the long-term impact of digital devices on minors, post-graduate dissertation supervision and education management. He has lived and worked in the United Arab Emirates for over 20 years and calls Dubai his home.