Dr James Simpson
James’ role on the project is as co-investigator at Leeds. Together with Mike Baynham he manages the Leeds case studies. He also leads on the Linguistic Landscaping strand of the project.
James is an applied linguist specialising in the teaching and learning of languages in migration contexts and in the intersection of new technology, literacy and social justice. His work involves the critical analysis of linguistic practices relating to identity, language diversity, language pedagogy, language policy and literacy. James is the editor of the Routledge Handbook of Applied Linguistics (Routledge, 2011) and has served on the committee of the British Association for Applied Linguistics (BAAL).