marcomms community event

Keen to ensure the development of the region, The University of Birmingham hosted its inaugural marketing and communication community event at The Exchange on the 30th of November 2021.

Aimed at building a community of senior marketing professionals to confer on best practice and collaborate on sustainable growth in the region, the event featured several high-profile panellists and was attended by multiple cutting-edge businesses operating in the region.

Panel discussion was lively, exploring how Birmingham and the region at large was a fertile ground for investment and development and the ways in which a unified marketing approach could be taken to present a cohesive image for the city’s ongoing regeneration. A key theme that emerged was the power of collaboration, collaboration between businesses and connecting with academia.

Panellists included Professor Isabelle Szmigin from Birmingham Business School, Kim Leary MD of Squibble Ltd, Mark Ward, Chief Communications Officer for the Birmingham 2022 Commonwealth Games and Drew Currie, founder and CEO of The Innovation Factory Co-Operative. The session was chaired by Senior Teaching Fellow Mark Foster.

The panel universally felt that open and bold communication was the way forward, with a focus on an overall aim to develop in a way that reflected forward thinking values of inclusivity and cognisance of the global climate emergency, with there being a keen interest in developing ‘brand Birmingham’ and showcasing the pride that many have of the region.

With the upcoming Birmingham 2022 Commonwealth games; where the University is a partner; the area is rapidly becoming a hotbed for investment and the ongoing work to develop infrastructure and revitalise the city for the incoming global traffic will surely prove an environment that marketers can use to their advantage.  

The University of Birmingham is proud to be taking an active role in working with corporate partners for a better future. If you’d like to collaborate with us or hear about future events contact us at