Be part of the moment, strengthening the reputation of Birmingham and the region. We want to strengthen the positive perceptions of the West Midlands, dispelling the myths and showing the region to be rich in culture, innovation, entrepreneurship and business opportunities.
Working with other key stakeholders across the region such as regional and national government bodies, The Greater Birmingham Chamber of Commerce, the CBI, the Local Enterprise Partnerships (LEPs), other education providers and business, we want to ensure the region and its people benefit as much as possible from the investment opportunities, the business scale-up and through showcasing the innovation, skills and our #GameChanging focus in the West Midlands.
We can celebrate some great cultural assets and want to make sure they can be enjoyed by many more people in the region: the Lapworth Museum of Geology, complete with our own dinosaur, Rory; the Barber Institute of Fine Arts, our national gallery in the Midlands, recognised as the finest small art gallery in Europe with works by Monet, Renoir, Degas, and many others; and our beautiful Winterbourne House and Garden.
The Queen's Baton Relay
The Queen's Baton Relay will leave Buckingham Palace in autumn 2021 and visit every Commonwealth country prior to arriving in Birmingham in time for the Games. Our role as the Official Partner of the Birmingham 2022 Queens Baton Relay – International Leg, presents a unique opportunity to showcase and celebrate the West Midlands region. Working in partnership with our international collaborators we will be developing a series of hybrid events across the globe with a focus on India, Singapore, Malaysia, Australia, Canada and Nigeria.
We’re supporting the ambition to make the games the most sustainable yet. We are currently working with West Midlands Transport Company to ensure that the timetabling of transport around the games is delivered in as sustainable a way as possible, as well as providing research for WM-Air to look at the air quality around the region prior to and during the games.
Tyseley Energy Park will support the delivery of low-carbon heat and transport. With heat accounting for 40% of energy usage – a third of the CO2 emissions in the UK – we’re working with policy-makers to develop practical solutions to convert the UK’s housing stock to low-carbon heating and high-spec thermal insulation in under 20 years. It is also the base of our Birmingham Energy Innovation Centre for innovation in waste, energy and low-carbon vehicle systems across the West Midlands, working with businesses of all sizes.
Single-use plastic is a well-known problem to the environment. The ARLI Project has been working with a number of companies to replace plastic packaging with natural materials – for example, we worked with one company that provides frozen healthy meals for distribution throughout the UK, advising them to replace their plastic-coated paperboard containers with a more robust alternative that decreased their carbon footprint.
We offer a great variety of conference and events spaces, from our historical Great Hall through to our Edgbaston Park Hotel and Conference Centre as well as new facilities at our city-centre location, The Exchange, in Centenary Square.
From boosting jobs and investment, to promoting Birmingham and the West Midlands’ national and international reputation, the University of Birmingham is dedicated to building a lasting legacy from the Birmingham 2022 Commonwealth Games. We want to work with businesses who support #GameChangingBirmingham.
Contact the Business Engagement team