Cases in the Global Business Environment

Lecturer: Dr Lisa De Propris

Introduction and Aims

The aim of this course is to complement and develop further the material covered in the Global Business Environment (GBE) module. In so doing, we will be linking the theoretical framework covered in the GBE with practical case studies so as to better understand key aspects of the present dynamism of the global economy.

Objectives and Learning Outcomes

By the end of the course you will be expected to be able to:

  • know the key variables which comprise the global business environment.
  • comprehend how theories and concepts you have learned are incorporated into the global business environment.
  • integrate theoretical frameworks with practical aspects underpinning international trade and production within country environments.
  • appreciate and recognise the difficulties and opportunities that businesses face in a dynamic and changing real competitive environment.
  • understand the prime sources of complexity and dynamism in the business environment.
  • plan and present reports and papers on country environments, industry sectors.
  • demonstrate evidence of learning through case study reports and feed-back presentations.

Module Assessment

This module is assessed by two linked group 1500-word coursework assignments (50% each). You will build up a comprehensive case analysis through structured exercises during the module and this will be the basis for the assignments.