Global Shift

Module lead: Professor John Bryson

Credits: 10

This module is delivered in Semester 1.

Module aims and objectives

The aim of the module is to provide students with the theoretical understanding of the relationship between two major themes in International Business: (i) the existence of differences in national business systems; and (ii) the present day character of processes of internationalisation and globalisation of economic and business activities. A major theme running through the module is the importance of knowledge for the understanding of the development and evolution of national business systems and international business.

Learning outcomes

By the end of the module students should be able to:

  • Compare and contrast and critically analyse the institutional nature and structure of a number of business systems from a number of both developed and developing countries.
  • Explain and provide in-depth appraisal of recent trends in international trade and foreign direct investment (FDI).
  • Critically analyse various theoretical explanations of the internationalisation of firm activities and evaluate their relevance in today’s context.
  • Explain the importance of knowledge in today’s economy at both national and international level.


  • 2500 word individual essay (75%) , 3000 word group assignment (25%)