MSc Strategic Marketing and Consulting

Start date
September
Duration
1 year full-time
Course Type
Postgraduate, Taught
Fees
For 2020/21:
£11,970(Home/EU)
£22,500 (Overseas)
Funding opportunities are available

On the MSc Strategic Marketing and Consulting course you will develop an advanced knowledge and understanding of contemporary and complex issues facing marketers, deepening your insights into the theory and practice of specialist aspects of marketing.

Designed for recent graduates or practising managers who are already familiar with basic marketing concepts, the Strategic Marketing and Consulting MSc programme will enable you to develop advanced knowledge and understanding of contemporary and complex strategic challenges facing marketers, and to deepen your insights in the theory and practice of specialist aspects of marketing.

The programme will develop your critical thinking, research and communications skills and, uniquely, will feature consultancy projects as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers.

Why study this course?

  • You will study at one of the handful of business schools in the UK that holds the prestigious ‘triple-crown’ accreditation from the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS).
  • Your employability options are vast and varied, our strong links with industry mean that rigorous undergraduate academic study is combined with a real practical focus, leading to excellent job opportunities.
  • You will join a University that is amongst the top three in the United Kingdom for being most frequently targeted by the country’s top employers.
  • The suite of MSc Marketing Programmes has been approved and accredited by The Chartered Institute of Marketing (CIM) and is recognised by the ESRC for research training.

"Birmingham is the second largest city in the UK, with a very diverse mix of cultures and a community of students from around the world. It was a no-brainer for me to attain my education in a city of culture."

Ola Dantis, MSc Strategic Marketing and Consulting | Cornerstone Associates, Nigeria

Modules

Core modules

Optional modules*

Choose 30 credits from the following:

*Capped numbers for optional modules


The optional modules listed on the website for this programme may occasionally be subject to change. As you will appreciate, staff changes can lead to changes in specialist areas and therefore the  modules that are offered. Where a module is no longer available, we will inform you as soon as possible so that you make alternative choices.

Fees

For programme fees and information on further costs please visit our Fees and Financing page.

Business School Scholarships may be available, find out more about our scholarships.

International students can often gain funding through overseas research scholarships, Commonwealth scholarships or their home government;  find out more.

Postgraduate Loans for Masters students

If you're an English-resident, or EU student, you may be eligible for a loan to study a taught or research Masters in any subject. You can get up to:

  • £10,906, if your course starts on or after 1 August 2019
  • £10,609, if your course started between 1 August 2018 and 31 July 2019
  • £10,280, if your course started between 1 August 2017 and 31 July 2018

The amount you’ll get is not based on you or your family’s income. The loan is paid directly to you. You can use it for your course fees and living costs. If your course lasts for more than a year, the loan will be divided equally across each year of your course.

Detailed criteria and information regarding the application can be found on our  postgraduate funding page

  • Questions about funding? Use our Student Help knowledge base to find the answer.


For EU students applying for the 2020/21 academic year

The UK Government has confirmed that EU students will continue to be eligible for 'home fee status' for entry in September 2020, and will continue to have access to eligible financial support via the Postgraduate Masters or Doctoral loan for the duration of their course. For more information visit the gov.uk website.

You can also visit our EU Referendum information page for more information and updates.

How To Apply

Our selected admissions process

A staged admissions process is in place for this programme. This means that when you apply, your application will be considered with all others that have been submitted before the deadline. Therefore you might not hear from us with a decision on your application until a few weeks after the deadline has been reached. This enables us to ensure that all applications are considered fairly and equally. When you apply please ensure that you submit all of your supporting documents including an English language proficiency certificate (if English is not your first language).

Further information and application deadlines

Monday 1 July 2020 is the application deadline for international students (Tier 4) who wish to study in the United Kingdom. We are not able to consider applications for 2020 made after this date. The deadline for Home/EU (non-Tier 4) students is 10 September 2020.

When clicking on the Apply Now button you will be directed to an application specifically designed for the programme you wish to apply for where you will create an account with the University application system and submit your application and supporting documents online. Further information regarding how to apply online can be found on the How to apply pages

Apply now

Our Standard Requirements

A good Honours degree (2:1 or higher) or postgraduate diploma from a UK university or equivalent. The degree must be in marketing, or a degree with at least two marketing modules. If not, at least two years full-time marketing work experience is required.

24 month flexible route

This course is also offered in a 24-month format. Applicants with a 2.2 bachelor’s honours degree or overseas equivalent may be eligible for the 24-month version of this course. The first year of the 24-month course involves completing our Graduate Diploma in Business Administration (GDBA) programme, which will provide you with a broad foundation of knowledge in business disciplines.  On successful completion of this first year with a grade average of 60% or higher, you would be able to proceed directly onto the 12-month MSc Strategic Marketing and Consulting programme beginning in the following September.

International Requirements



International Students

English language scores of 7.0 IELTS (no less than 6.5 in any band).

Tier 3

If you are currently studying at a Chinese university, please view our specific entry requirements including our list of acceptable universities for further study at Birmingham.

Course overview

The 12-month programme starts at the end of September and will focus on developing your knowledge and understanding of marketing in the context of the strategic management of organizations.  It will update your awareness of contemporary issues and challenges in marketing.

The early part of the programme will also feature intensive training in research, marketing measurement and analysis and an introduction to consultancy skills and practice.  Subsequently, you will deepen your understanding of marketing by undertaking a live consultancy project, alongside studying a range of specialist electives, such as Strategic Brand Management.  Guest marketing practitioners will input to the programme, to help you engage with the very latest issues.

At the beginning of each module, you will be given course materials, which will explain the aims and objectives of the module, an outline of content and indicative reading. To benefit fully from your participation in the programme, you will need to commit yourself fully to it. You will need to engage with the learning process by attending all lectures and seminars, reading all materials provided or recommended, taking notes and participating actively during the lectures. Discussion is encouraged in many subjects. After all, one of the main benefits of studying in an MSc Programme is sharing of experiences and ideas.

You will work on major consultancy projects during the programme, and this may involve working with an SME or a major corporate, a UK-based or overseas company, and/or a commercial or social enterprise.  You will work through the entire consultancy process – from receiving the client brief, developing the proposal, negotiating deliverables, managing and completing the research, presenting the results, and ensuring a satisfactory outcome for the client.

In addition to direct consulting skills, we will further develop your analytical capabilities, critical thinking skills, communication skills and your ability to use IT to support marketing analysis and decision-making. 

You will also undertake a major independent research dissertation, which may be based on a company project (depending on availability) or an academic topic of your choice. Academic members of the Marketing Group will suggest topics consistent with their ongoing research, or you can choose a topic that is directly related to your chosen career path.

There are a host of potential topics for a strategic marketing and consulting dissertation. Past topics have included:

  • Influence of CSR Programme and its animal welfare policy toward customer brand perspective and purchase decision in the UK
  • Aston Villa Football Club: the supportive role of social media for AVFC’s internationalisation strategy
  • SME Authenticity in the UK craft beer industry
  • Customer Needs towards Autonomous Driving Solutions in Europe – An exploratory study for Jaguar Land Rover

A high-class learning environment

As a postgraduate student, you will have access to our award-winning £10 million postgraduate teaching space, the Alan Walters Building. This will provide you with access to facilities of the highest quality, including a state-of-the-art lecture theatre, dedicated computer clusters and seminar rooms as well as communal areas for studying and group work, which will look out over the University's ambitious Green Heart development, due to be completed in 2019.

Assessment Methods

Taught modules contribute towards two thirds of your final assessment. The dissertation contributes one third. The majority of modules are assessed using written examinations and coursework. Coursework can take a variety of forms, including reports, essays, group presentations and practical assignments. Some coursework is group based. Not all modules will involve examinations.  

Recent graduates from our marketing programmes have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students. 

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice. Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.

Learn more about the service that our Careers in Business team can provide.

Career development advice

Our consultants offer an individual advice service, which includes:

  • Career review and objective setting
  • Job-seeking strategies
  • CV review
  • Application advice
  • Interview and selection advice
  • Working in the UK
  • International work enquiries

Skills coaching

Employers aren’t just looking for great qualifications. They want to see high-quality personal skills too, such as team working, leadership, presentation and interpersonal skills. Our Skills Development Consultants offer individual appointments to help you shape and hone these qualities.

Keeping you up to date

Our Employer Liaison Team regularly undertakes initiatives to attract employment/ project opportunities into the Business School. You can find information about vacancies and other openings on Careers in Business Online and on Business School noticeboards, as well as through the Careers and Employability Centre vacancy database .

Careers events and workshops

This is your chance to find out about employment opportunities, develop your skills and network with industry professionals. Our range of career management, personal development and employer events are a great opportunity to discover what’s open to you upon graduation – just sign up to the events to take part.

Using the Careers and Employability Centre

Postgraduate students in the Business School are very welcome to use the services provided by the Careers and Employability Centre such as online vacancy listings, employer presentations and fairs and accessing online careers information. You can use the Careers in Business team for individual appointments, CV checking, mock interviews and other job search-related activities.

Professional Accreditation

cim-logo-black

This programme is accredited by The Chartered Institute of Marketing (CIM).