Business and Strategy Development
Module Title - Business and Strategy Development
Number of credits – 10
Please note that you must also select Project Management (Business Strategy Delivery) if you wish to do this module.
The module links directly with engineering and project management giving a business and enterprise context.
Following a natural entrepreneurial flow, it considers the critical aspects of turning a commercial idea or a concept into a business. Looking at how consumer trends and globalisation impact strategy, and how companies turn their strategies into programmes and projects to deliver them.
By the end of the module you will be able to:
- Understanding the how an idea or concept can be made into a viable and deliverable cause.
- The ability to describe the impact of consumer demands, economic models and globalisation on development of a business or enterprise strategy.
- Understanding how the organisation and culture of an enterprise links to its strategy.
- Can apply the key concepts in designing a strategy and developing a plan for delivering the enterprise intent.