Proclamation and Persuasion: Marketing the Birmingham cut-nail trade during the nineteenth century

Speaker: Guy Sjogren, University of Birmingham

In 1830, there were two manufacturers of machine-cut nails in Birmingham; twenty years later, there were eighteen. By 1876, 300,000,000 cut nails were produced weekly.  Competition was intense and, as Guy Sjögren explains, survival often depended both on how widely manufacturers marketed their products and on the methods they used