Andraea has over 30 years’ experience in the international corporate commercial sector. She has shaped and lead the corporate social responsibility and sustainability business agendas in several international consumer goods companies. Most recently she was the leader of this agenda at Coty Inc, the world’s third largest beauty company, headquartered in the USA. Prior to that she led this responsibility in Denmark-headquartered Carlsberg A/S, one of the world’s leading brewers; using its profit to fund an internationally renowned science & art foundation. Before that she led much of the responsible growth agenda at Reckitt Benckiser PLC, a world leader in health, personal and hygiene products, and Cadbury Schweppes PLC, both headquartered in UK. She has worked on the responsible growth agendas and challenges in businesses in over 60 countries across all continents.
Having championed the agenda at Board level, Andraea is passionate about ensuring that responsible growth thinking is built into the DNA of business managers and leaders as they develop through their careers, and is core to the strategies of all businesses across the globe.
Andraea spent her early career in consultancy, specialising in marketing and PR and later in internal change management working with a wide range of global corporations including Diageo, Aon, Shell, HSBC, Avon, De la Rue and Lloyds TSB, amongst others. Andraea started her career working in the Houses of Parliament and politics.
She was educated at Oxford and Exeter Universities where she was an undergraduate in Chemistry, and CASS Business School, where she did her MBA. She has been a visiting lecturer on Services Marketing at CASS. Andraea has authored several articles on communication and change management, and co-edited ‘Understanding Organisational Dynamics’ (Routledge).
Andraea is a member of Birmingham University Business School’s Advisory Board.