Amorettya Minayora

Amorettya Minayora

Doctoral researcher
Department of Management

Contact details: AXM420@student.bham.ac.uk

Prior to studying MSc International Business, Amore has gained three years' experience working within the commercial department of natural gas company in Indonesia. She was responsible to (1) staying up to date and being aware with the changes on natural gas marketing strategy, (2) produce feasibility reports for the senior management, and (3) set out a cost-benefit analysis to approach potential customers located in the newly established industrial zone. These tasks required extensive negotiations with both upstream and downstream production processes to ensure the continuity of the gas-in project. The MSc studies further developed her understanding of the challenges and opportunities within the business environment, particularly in the area of operations management.

Qualifications

  • 2012-2013: MSc in International Business, Birmingham Business School, University of Birmingham
  • 2003-2008: BA in Chinese Studies, University of Indonesia

Research interests

Dynamic capability, localised production networks, resource-based approach, megaprojects, evolutionary approach.

Conference papers/publications

“Network as an intangible resource – An evolutionary approach” for the International Conference on Marine Technology (SENTA) 2016.

“Is the bigger better? Firm based analysis of growth and innovation within the shipbuilding industry” for ICMEM 2017.

The paper was awarded with the Best Paper Award during the International Conference on Management in Emerging Market (ICMEM) 2017

PhD details

Title of PhD: 
Embedding the local within the global: Firm-based analysis of competitiveness within the shipbuilding industry

Supervisors: 
Prof. John Bryson
Dr. Yufeng Zhang

PhD description:
Shipbuilding, often seen as a megaproject, has many uncertainties in the process. The particular character of the project is that it is mainly specifically engineered for a particular place/space, such as railway construction, bridge, or tunnel. What was missing in the literature, however, is the type of project that are dealing with bespoke and standarised product at the same time – which are found within the shipbuilding industry. The different between a bespoke and customized project lies in the key dimensions, which are (1) scale of operation, (2) duration of project completion, and (3) the stability of production networks.  

Focusing on those elements, we are interested to understand (1) why some project-based firms are more competitive than the others, (2) how resources are applied to overcome project uncertainties and become the source of competitive advantage, and (3) what makes their competitive advantage sustainable. The aim is to identify the approaches being used by the yards to deal with project issues whilst, at the same time, producing high value products and services.


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