13th International Colloquium on Arts, Heritage, Non-Profit and Social Marketing,"Understanding impact in arts, heritage, social marketing and non profit marketing"

Birmingham Business School, Edgbaston Campus
Lectures Talks and Workshops, Social Sciences
Wednesday 3rd September 2014 (09:15-17:30)
Download the date to your calendar (.ics file)

For further information contact:
Dr. Finola Kerrigan, Birmingham Business School, University of Birmingham,
University House,
Edgbaston Park Road, Birmingham, B15 2TY, UK.

The fee for the Colloquium will be £50 for members of the Academy of Marketing, £30 for doctoral students and £70 for others.

For information on joining the Academy of Marketing.

Payment may be made by a cheque or through the University’s online payment system. Online registration

For catering purposes, please register by August 27th.

9.15-9.45 Arrival and registration

9.45-10 Welcome from Professor Simon Collinson, Dean of Birmingham Business School

10-10.45 Keynote from Professor Isabelle Szmigin

Professor Isabelle Szmigin

Isabelle Szmigin is Professor of Marketing at Birmingham Business School, the University of Birmingham, UK. Her interests lie primarily in the areas of consumer research, services, ethical and social marketing. She has held ESRC and British Academy research grants. Together with her co-author Professor Maria Piacentini she is looking forward to the publication of their Consumer Behaviour textbook in 2014.

Keynote abstract: Can and should alcohol companies engage in social marketing?

In 2011 the UK government issued its Responsibility Deal (http://responsibilitydeal.dh.gov.uk/); an initiative to join with major stakeholders particularly commercial organisations to help tackle public health challenges in the areas of alcohol, food, health at work and physical activity. This received much criticism from many particularly health professionals in terms of ‘allowing’ what many would view to be those responsible for these health issues to be involved in social marketing initiatives.

I want to raise the question as to whether one of the industries (alcohol) involved in the responsibility deal should be ‘allowed’ to engage in social marketing and whether its activities are credible. There is little doubt that some in the alcohol industry, manufacturers and retailers, have been guilty of what many would consider to be irresponsible marketing and promotions.

Are the attempts by a number of companies to engage in particular actions in terms of product development and marketing under the auspices of the current government’s Responsibility Deal credible and appropriate? This discussion will be framed in the light of what Herrick (2011) refers to as counterproductive bifurcation. This stems, she says from the unwillingness of the ‘neo-temperance’ and health lobby to engage with the wider political economy of alcohol and it could be added, its
legitimate social dimensions. Using the case study of the one (known to me) alcohol company which supports minimum alcohol pricing, I shall consider whether we should accept social marketing initiatives from alcohol companies.

10.50-12.20 Paper Sessions 1

Paper Session 1A

The emplaced aspects of taste: Towards the exploration of consumers’ place-dependent capital investments
Alexandros Skandalis, Emma Banister and John Byrom
University of Manchester

Decisions, decision: The complexities surrounding the space and place in which to consume film
Andrew Hart
University of Birmingham

Understanding film consumption in the UK and Ireland
Finola Kerrigan, Nela Filimon and Manuel Cuadrado
University of Birmingham, Universitat de Girona Universitat de Barcelona

From prefigured to situated experience: Visitors' contingent sense making practices in museums
Dirk vom Lehn
King's College London

Paper Session 1B

Facilitators and barriers to the ease of assimilation of marketing executives into senior management roles in fundraising charities
Roger Bennett
London Metropolitan University

Cross-creating mind-based value between social and imagined communities
Mari Juntunen and Jouni Juntunen
University Oulu

Brand Community
Jaya Akunuri and Emma McDonald
Cranfield University

12.20-13.00 Lunch

13-13.45 Keynote from Beth Cox

Beth Cox

Beth Cox is a Freelance Editor and Inclusion Consultant at Without Exception, and Co-founder and Manager of Inclusive Minds – an organisation established to promote diversity and inclusion by working closely with publishers to change the face of children’s books. Before going freelance she worked at Child’s Play (International) Ltd for nearly eight years, where she was instrumental in ensuring that the books that they developed truly reflected our diverse society. As well as consultancy, editorial and design work, she speaks at various seminars and events, organises inclusive book events for children, runs training for publishing students, publishers, teachers, and librarians, is an OICPS Associate Tutor for the Publishing MA (distance learning), and is an IBBY UK committee member.

Keynote topic: Steps taken to ensure equality, diversity, inclusion and accessibility in children’s books

Beth will be talking about the steps taken to ensure equality, diversity, inclusion and accessibility in children’s books, both in her role at Child’s Play and as a freelance consultant, and the importance and impact of this work. The session will briefly look at the different aspects of diversity, and how these can be represented, and move on to discuss the reasons more inclusive and diverse books aren’t being published, and how Inclusive Minds is working towards changing the face of children’s books to represent every child.

13.50-15.10 Paper Sessions 2

Paper Session 2A

The modeling of innovation strategy and performance in the creative industry
Chih-Wen Wu
National Chung Hsing University

Researching the impact of creative industries policy interventions on the working lives of individual creative workers in Scotland
Fiona Millar, Nicholas Telford and Doris Ruth Eikhof
University of Stirling, University of the West of Scotland, University of Leicester

The cultural and economic impact of Machinima
Tracy Harwood and Mike Uwins
DeMonfort University

Paper Session 2B

Normalizing Practices in the Art Market. A study on the Construction and Implementation of Artist Agreements
Hanna Niklasson
University of Gothenburg

Flattery or forgery? A conceptual consideration of authenticity in the art market
Chloe Preece and Victoria Rodner
Royal Holloway, University of London, King’s College London

Measuring the value of the RSA new contemporaries exhibition as a platform for emerging artists
Ian Fillis
University of Stirling

Paper Session 2C

‘Touchdown in Planet of the Vapes’: UK e-cigarette consumer behaviour and attitudes- A netnography
Tom Farrell and Anastasia Tate
Oxford Brookes University

Targeting dis-identification strategies: the case of sexual health risk in men who have covert sex with men (MCSM)
David Rowe and Shona Bettany
Open University, University of Westminster,

An argument to retain frequency in physical activity guidelines using critical social marketing
Sarah Forbes, Kirsten Robertson, Rob Lawson and Damien Mather
University of Birmingham, University of Otago

15.10-15.40 Coffee break

15.40-17.10 Paper Sessions 3

Paper Session 3A

Marketing for motivation: The difficulty in marketing the literary heritage tourism sites
Chelsea Bailey and David Arnott
University of Warwick

Brand fiction: Branding as a narrative strategy in Graham Greene's The Human Factor
Terry O’Sullivan
Open University

Barriers to engagement: Can marketing save opera in Scotland?
Peter Fraser and Ian Fraser
University of Hertfordshire, University of Abertay

Paper Session 3B

Thank you for the Demon
Peter Zachiarison
University of Gothenburg

Pushing the boundaries: Groupies and the transgression of fandom
Gretchen Larsen
Durham University

Conceptualising cathartic consumption
Anthony Patterson
University of Liverpool

17.10-17.20 Close

18.30 Pay as you go dinner at local restaurant

The fee for the Colloquium will be £50 for members of the Academy of Marketing, £30 for doctoral students and £70 for others.

For information on joining the Academy of Marketing.

Payment may be made by a cheque or through the University’s online payment system. Online registration

For catering purposes, please register by August 27th.