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Retail Success in an Uncertain Market

Retail Success in an Uncertain Market
Description
By Dr Sarah Montano, Senior Lecturer in Marketing at Birmingham Business School.
Date:
02/10/2019
Categories:
Research, Social Sciences

Is Sustainable Fashion an Oxymoron? A Look at Fashion Week and Beyond

Is Sustainable Fashion an Oxymoron? A Look at Fashion Week and Beyond
Description
By Dr Charika Channuntapipat (Lloyds Banking Group Centre for Responsible Business), Dr Solon Magrizos (Department of Marketing) and Professor Craig Smith (Department of Marketing).
Date:
25/09/2019
Categories:
Research, Social Sciences

Peaky Blinders: a gritty brand for Birmingham?

Peaky Blinders: a gritty brand for Birmingham?
Description
By Jemma Saunders, Department of Film and Creative Writing, and Professor Finola Kerrigan, Department of Marketing.
Date:
10/09/2019
Categories:
Research, Social Sciences

The evolution of chocolate in Britain

The evolution of chocolate in Britain
Description
By Dr Sarah Montano, Senior Lecturer in Marketing.
Date:
05/07/2019
Categories:
Research, Social Sciences

Would an electric car be right for you?

Would an electric car be right for you?
Description
By Isabelle Szmigin, Professor of Marketing and Deputy Dean of Birmingham Business School.
Date:
11/06/2019
Categories:
Research, Social Sciences

Jamie Oliver restaurant closures – did the celebrity chef bite off more than he could chew?

Description
Isabelle Szmigin in The Conversation: He's a top chef, a natural on TV, but perhaps Jamie Oliver underestimated the difficulties of running a restaurant chain in a recession.
Date:
28/05/2019
Categories:
Research, Social Sciences

Brand Stories: Can good storytelling increase Ribena's sales?

Brand Stories: Can good storytelling increase Ribena's sales?
Description
by Dr Finola Kerrigan, Reader in Marketing and Consumption in the Department of Marketing.
Date:
13/05/2019
Categories:
Research, Social Sciences

Bond Women are Forever: feminism and the evolution of gender roles

Bond Women are Forever: feminism and the evolution of gender roles
Description
By Dr Finola Kerrigan, Reader in Marketing and Consumption (Birmingham Business School), Dr Chloe Preece (Royal Holloway University of London), Dr Daragh O' Reilly (University of Sheffield)
Date:
08/03/2019
Categories:
Research, Social Sciences
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