Marketing news

NewsRSS FeedAtom Feed

The evolution of chocolate in Britain

The evolution of chocolate in Britain
Description
By Dr Sarah Montano, Senior Lecturer in Marketing.
Date:
05/07/2019
Categories:
Research, Social Sciences

Would an electric car be right for you?

Would an electric car be right for you?
Description
By Isabelle Szmigin, Professor of Marketing and Deputy Dean of Birmingham Business School.
Date:
11/06/2019
Categories:
Research, Social Sciences

Jamie Oliver restaurant closures – did the celebrity chef bite off more than he could chew?

Description
Isabelle Szmigin in The Conversation: He's a top chef, a natural on TV, but perhaps Jamie Oliver underestimated the difficulties of running a restaurant chain in a recession.
Date:
28/05/2019
Categories:
Research, Social Sciences

Brand Stories: Can good storytelling increase Ribena's sales?

Brand Stories: Can good storytelling increase Ribena's sales?
Description
by Dr Finola Kerrigan, Reader in Marketing and Consumption in the Department of Marketing.
Date:
13/05/2019
Categories:
Research, Social Sciences

Bond Women are Forever: feminism and the evolution of gender roles

Bond Women are Forever: feminism and the evolution of gender roles
Description
By Dr Finola Kerrigan, Reader in Marketing and Consumption (Birmingham Business School), Dr Chloe Preece (Royal Holloway University of London), Dr Daragh O' Reilly (University of Sheffield)
Date:
08/03/2019
Categories:
Research, Social Sciences

From big screen to any screen: is Netflix the new cinema?

From big screen to any screen: is Netflix the new cinema?
Description
By Dr Finola Kerrigan, Lecturer in Marketing
Date:
21/02/2019
Categories:
Research, Social Sciences

It's Christmas – and many people will be going to food banks

It's Christmas – and many people will be going to food banks
Description
While we might think of Christmas as the season of goodwill in terms of encouraging a few extra donations, real structural change is needed to limit food insecurity in the UK.
Date:
18/12/2018
Categories:
Research, Social Sciences

Has consumerism stolen Christmas?

Description
For retailers it's the most profitable time of the year, but in amongst the Christmas adverts and the rush to buy gifts, has the true meaning gotten lost? Isabelle Szmigin and Caroline Moraes discuss the topic for our new episode of Unfiltered.
Date:
13/12/2018
Displaying 1 to 8 of 152
Previous 1 2 3 4 5 Next