Does Marketing Have a Soul?
- University House Birmingham Business School
- Social Sciences
Marketing practice has been subject to critiques around developing consumerism, environmental damage and accusations that marketing practices have made us fatter, less happy with how we look and more impoverished. Conversely, marketing, as a central business practice has been applauded as putting the customer’s needs first, helping to develop and promote improved products and services that can enhance our lives.
Alongside this, marketing theories have been deployed in the areas of social marketing and transformative consumer research in tackling big social and cultural issues. Within this context, it might be good to stop and think about marketing within society and ask the question, does marketing have a soul?
In posing this question we acknowledge the debate around the existence of a soul and in doing so we note that many religious and philosophical discussions of the soul connect this with a moral sense or moral sensor. In
asking if marketing has a soul, we are both questioning the existence of such a moral sensor but also debating what such a moral centre can be in the context of contemporary marketing practice.
The Department of Marketing at Birmingham Business School, invite you join us at our event on Thursday the 23rd of October 2014 from 6.15 to 8pm. The session will be chaired by Isabelle Szmigin, Professor of Marketing at
University of Birmingham and our three excellent speakers Nikhilesh Doholakia (University of Rhode Island, US), Olga Kravets (Bilkent University, Turkey) and Martin Johnston (Earth Creative Strategies) will reflect on the
current state of marketing practice and the role marketing can, does and should play in a wider society. Following this there will be plenty of opportunity for questions and discussions.
- 18.00-18.15 Registration in The Atrium, University House
- 18.15-19.45 Presentations and discussion
- 19.45-20.30 Drinks reception