Matthew Key (CEO of Telefonica Digital): The digital economy – how it can transform society

Matthew Key, Chairman and CEO of Telefonica Digital, returned to Birmingham Business School on 8 November 2012 to discuss “The digital economy – how it can transform society”.

An Economics graduate from Birmingham Business School, Matthew was Chairman and CEO of Telefónica Europe plc which operated in five countries, with 56 million customers, a turnover of more than €15bn and operating profit of €5bn.  In his three years as CEO he oversaw a turnaround of the business as the company significantly out-performed the market and all of its competitors.

Specific highlights during this period include O2 becoming Apple's exclusive partner for the iPhone, the opening of The O2 (now the world's most popular entertainment venue) and the creation of a 50:50 joint venture, Tesco Mobile.  

Prior to O2, Matthew held various financial roles with Vodafone, CocaCola & Schweppes, Grand Metropolitan and Kingfisher. He qualified as a Chartered Accountant with Arthur Young in London in 1987.

To view Matthew's full presentation, please follow the link below:
Matthew Key - 'The Digital Economy' Presentation.

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