Professor Craig N. Smith

Professor Craig N. Smith

Department of Marketing
Visiting Professor

Contact details

Address
Room 216, Ash House
University of Birmingham
Edgbaston
Birmingham
B15 2TT

Craig is a Visiting Professor in the Department of Marketing. He is the INSEAD Chair in Ethics and Social Responsibility at INSEAD in Fontainebleau, France. Previously he was on the faculties of the London Business School, Georgetown University and Harvard Business School.

His current research projects examine stakeholder theory and stakeholder value, ethical consumerism and sustainable consumption, strategic drivers of corporate social responsibility, deception in marketing, marketing ethics.

Qualifications

PhD – Management (|Marketing and Consumer Behaviour) Cranfield School of Management Cranfield 1986

B.A.(First Class Honours) – Marketing (with Engineering minor) Huddesfield Polytechnic. 1981.

Research

Research areas:

Corporate Social Responsibility/Sustainability, Business/Marketing Ethics, Ethical Consumerism, Consumer Boycotts, Sustainable Consumption, Deception in Marketing, Stakeholder Theory, Stakeholder Engagement

Publications