Dr Raphaël Akamavi

Dr Raphaël Akamavi

Department of Marketing
Lecturer in Marketing

Contact details

Address
Birmingham Business School
Ash House
University of Birmingham
Edgbaston
B15 2TT

Raphaël joined the Faculty and Marketing Department in June 2017 as a Lecturer in Marketing. An experienced academic with several years of teaching and supervision’s PhD students to successful completion, and currently supervising two PhD students, his research activities underpin his teaching. Prior to this, he was at The Hull University Business School (HUBS) in the Department of Marketing & Business Strategy. His responsibilities at HUBS included the role of Director of Masters Programmes in Marketing Management. His research activities focus on New Service / Product Development with customer engagement, Effect of social capital on innovation performance etc. He disseminated his research through publications, conferences, and keynote address at The Institute of Economic Affairs’ Conference: Innovation in the Product Range: Driving the Industry Forward” in The Future of Life Assurance - Growth and Innovation.

Qualifications

FHEA
PGCHE
PhD, Financial Service Innovation and Organisational Capabilities
MBA
Pg DMS 

Biography

Raphaël completed a PhD research at the University of Leeds, he worked as a Senior Lecturer in Marketing at the Leeds Beckett University (former Leeds  Metropolitan University) and The University of Hull: Lecturer in Marketing before joining the University of Birmingham in July 2017.

Raphaël’s research interests include product / service innovation with co-creation/co-production, co-destruction, service quality; ritual consumption, service consumption experience; CRM, social capital; and organisational performance etc. Various refereed papers have been published in a wide range of national and international peer-reviewed outlets (e.g. European Journal of Marketing, Tourism Management, Journal of Services Marketing, International Business Review; International Journal of Business Studies, Journal of Financial Services Marketing; Business Ethics: A European Review etc) and book chapters. In addition, numerous working papers are in the process at various stages of development. His research has achieved award recognition: Award for Best Paper at the 6th International Services Management Conference in Cyprus 2013. He is on the editorial advisory board of Afro Eurasian Studies. He is also an ad hoc reviewer for several journals: Tourism Management, Journal of the Operational Research Society, European Journal of Marketing etc. He was a Conference Track Chair: The 50th Academy of Marketing (2017), International Conference for Academic Disciplines, Multidisciplinary conference, Piazza della Calza6, Florence, Italy International Academy of African Business & Development (2004), and.  He supervised a number of PhD students to successful completion and currently supervising two students.

Teaching

  • Marketing DL
  • Strategic Marketing
  • International Marketing Context
  • Direct and Interactive Marketing

Postgraduate supervision

Raphaël supervised a number of PhD students to successful completion.

Currently supervising two students (University of Hull).

Research

Research interests

His research interests include :

  • Product / service innovation with co-creation/co-production, co-destruction, NPD /NSD process.
  • Disruptive innovation and Institutional innovation.
  • Service quality, Customer satisfaction, CRM.
  • Ritual consumption, service consumption experience.
  • Social capital and Networks.
  • Organisational performance etc.

Funding, Grants and Awards

  • KPT Scheme: Kimberly-Clark - Income generation for HUBS, Hull (2007-2009). Development and Provision of Knowledge Transfer Scheme programme: Co-Investigators of Customer Relationship Management (CRM) Consultancy project : £220 000 + VAT for HUBS
  • HUBS, Hull (Summer 2012) Research Grant, £3500 for Exploratory Study: The Relational Capital on Guest Experience in the East Coastal Region (with Dr Gunjan Saxena)
  • Hull University: One PhD Studentship award (2013-2017)

Other activities

The Academy of Marketing Conference (2017) Freedom Through Marketing: Looking Back, Going Forward Hull University Business School 3-6 July 2017

International Conference for Academic Disciplines, Multidisciplinary conference, Piazza della Calza6, Florence, Italy, 19-22 June 2012

4th Annual International Conference of IAAD: African Business and Development in the Global Economy, University of Westminster Business School, London (April 9-12, 2003).

MSc Marketing Management Programme Director (2012-2017)

PhD External examiner roles: University of Huddersfield (8th May 2008), University of Portsmouth (23rd February 2012) and PhD Internal examiner  and Chair roles (University of Hull 2006-2016)

MBA External examiner roles: Bournemouth University (2012-2016)

Editorial Advisory Board: Afro Eurasian Studies (2012 – onwards

Conference Track Chair: International Academy of African Business & Development (2004), and The Academy of Marketing (2017)

Publications

Akamavi,.K. R, Mohamed, E., Pellmann, K. and T. Xu (2015) “Key Determinants of Customer Loyalty in the Low Cost Airline Business”, Tourism Management, Vol. 46, February, pp. 528-545

Boateng, A., Akamavi, R. K., & Ndoro, G. (2016). Measuring performance of non‐profit organisations: evidence from large charities. Business Ethics: A European Review, 25(1), 59-74.

Liu, Z., Xu, Y., Wang, P., & Akamavi, R.K. (2016). A pendulum gravity model of outward FDI and export. International Business Review, 25(6), 1356-1371

Ha, H. Y., K. Akamavi, R.K., J. Kitchen, P., & Janda, S. (2014). Exploring key antecedents of purchase intentions within different services. Journal of Services Marketing, 28(7), 595-606

Ha, H-Y., Akamavi, R. K. and Muthaly, S. (2008) “Alternative Explanations of Online Purchasing Behaviour: Comparison of Korean and Taiwanese Young Customers” European Journal of Marketing. 44( 6), 874-904

Ha, H-Y. and Akamavi, K.R. (2009)  “Does Trust Matter? Evidence in a Repurchasing Context”, Seoul Business Journal, 15(1), 91-119

Akamavi, K. R (2005) “A Research Agenda for Investigation of Product Innovation in the Financial Services Sector” Journal of Services Marketing, 19(6), 359-378. (Lead article)

Akamavi, K. R. (2005) “Re-Engineering Service Quality Process Mapping: e-Banking Process” International Journal of Bank  Marketing, Vol.23, No. 1, pp. 28-53

Akamavi, K. R., Mckevitt, A. and Boateng, A. (2004) Assessing The Francophone West Africa Market: An ETOP Analysis, Marketing Intelligence and Planning, Vol. 22 No. 4, pp. 455-471.

Boateng, A., Akamavi, K. R. and Henderson, R. (2002), "Joint Ventures in West Africa: Sources of Funding and Barriers to Finance" International Journal of Business Studies, Vol. 10, No1, pp. 59-72.

Akamavi K. R, Charrington, S, Gledhill, C and Cowie, S. (2001), “Process Mapping – Re-engineering the Opening Student Account Process: The Case Study of Lloyds TSB Bank”, Journal of Financial Services Marketing, Vol.5, No. 3, pp.246-262.

Akamavi K. R, Thwaites, D. and Burgess T. (1999a), “New Product Development in the Financial Services Sector”, Journal of Financial Services Marketing, Vol.3, No. 3, pp. 203-230.

Akamavi K. R, Thwaites, D. and Burgess T. (1999b), “Customer-Organisation Capabilities for New Product Development in the Financial Services Sector (Part 1)”, Journal of Financial Services Marketing, Vol. 3, No. 4, pp. 359-372.

Akamavi K. R, Thwaites, D. and Burgess T. (1999c), “Customer-Organisation Capabilities for New Product Development in the Financial Services Sector (Part 2)”, Journal of Financial Services Marketing, Vol.4, No. 1, pp.11-26.

Book Chapter:

 Akamavi, R.K., Xu, Y. and Mitreva, H. (2015) How do pre-alliance motives and strategies affect post-alliance performance in the airline industry? A Future Research Agenda in Camillo, A.A. “Handbook of Research on Global Hospitality and Tourism Management”. ISBN 9781466686069

Selected refereed publications in conference

Abror and Akamavi, R.K (2016) Psychological Safety and Self-Efficacy: A study in Indonesian companies, 7th International Research Meeting in Business and Management (IRMBAM-2016), 11-12 July 2016,  4 Boulevard Carabacel, 06000 Nice, France.

Abror and Akamavi, R.K (2016) Relationship between Psychological safety and Employee Well-being: A case of Listed Indonesian Firms. BAM 30th Annual Conference, Newcastle University, 6th - 8th September 2016, Newcastle United Kingdom

Abror and Akamavi, R.K (2015) Psychological Safety and Organizational Performance in Indonesia’s Companies: A preliminary findings, Asian Congress of Applied Psychology (ACAP), Orchard Road. Concorde International Hotel Chain - 100 Orchard Road, Singapore 23884, 19 & 20 May 2015.

Akamavi, R.K Hall, E. Mohamed, E.S. and Roushan, G. (2015) Impact of Heritage & Cultural Capital and Destination Passion, 37th ISMS Marketing Science Conference, Organised by Johns Hopkins Carey Business School Baltimore Marriott Waterfront Hotel Thursday, Catonsville, MD 21128, June 18-20.

Yousefian, J. and Akamavi, R.K. (2015) The effect of role clarity and self-efficacy on value co-creation: the case of fitness centres, 23rd EASM Conference, Organised by UCD Centre for Sports Studies, Aviva Stadium in Dublin, 09-12 September 2015

Akamavi, R.K., Dwamena,Y.A., and Mohamed, E.S. (2014) Key Antecedents of Firm Performance: The  Case of a Life Insurance Corporation in Ghana In: Nkum R.K., Nani G., Atepor, L., Oppong, R.A., Awere E., and Bamfo-Agyei, E. (Eds): The Role of African Researchers in the Socio–Economic Development of the Continent, 3rd Applied Research Conference in Africa. (ARCA) Conference, 7-9 August 2014, Accra, Ghana, Proceedings, pp. 249-259

Akamavi, R.K. and Xu, Y. (2014) Understanding Africa’s Business Environment: The Airline Industry, in Nwankwo S. and Ibey, K.  The Routledge Companion to Business in Africa, pp. 87-101

Mohammed, E., Akamavi, R.K. (2013) Cognitive capital effect on customer satisfaction through the mediating role of service employee self-efficacy: The case of Egyptian financial services sector in the 6th International Conference on Services Management, organised by The Oxford School of Hospitality Management, UK, The Institute for International Management and Technology (IIMT)-  & State University - USA, and The Institute for Tourism Studies, Macau (IFT)-China; Acapulco Holiday Resort, Catalkoy, Kyrenia, North Cyprus  23-25 June 2013. Best Paper Award

Yousefian,J. Akamavi, R.K., Jayawardhena, C. and Khavari , L. (2013) Value Co-Creation And Value Co-Destruction In The Sport Service Sector: Is Customer Engagement Always Beneficial?”, 2013 Annual European Association for Sport Management (EASM) Conference, Istanbul, Turkey, September 11-15 2013

Akamavi, R.K., Bell, C. and Mohamed, E.  (2012)The impact of brand knowledge & relationship on purchasing intentions: case of children’s entertainment sector, International Conference for Academic Disciplines, Multidisciplinary conference, Piazza della Calza6, Florence, Italy, 19-22 June 2012.

El Shaer, I.  Augustyn, M. and Akamavi, R.K. (2012), The Effect of Infrastructure Quality Management Practices on Financial Performance through the Mediating Role of Core Quality Management Practices,  International Conference on Excellence in Business, University of Sharjah, College of Business Administration, 09 -10 May 2012

Xu, T Tang, L. and Akamavi, R. K., (2011) Does policy matter? The Chinese outward FDI into Africa in Academy of International Business (UK & Ireland Chapter) 38th Annual Conference, International Business: New challenges, new forms, new practices, The University of Edinburgh, The University of Edinburgh Business School, UK, 14-16 April 2011

Xu, T., Tang, L. and Akamavi, R. K. (2010) Exploring the determinants of Chinese outward FDI in Africa in Copenhagen Conference on Emerging Multinationals, Copenhagen. (November 2010).

Akamavi, K. R, Lerner, A., Reast, J. and Kitchen, P and Xu, T.Y. (2010) “The effect of brand equity on customer retention equity: Case of the UK supermarket Sector” in Brand New Territory - 6th International Conference of the Academy of Marketing's Brand, organised by AM SIG Brand Colloquium,  ESADE- Universitat Ramon Llull (Barcelona, Spain): 9-10-11th April 2010.

Akamavi, R. K. and Mohamed, E. S. (2010) “The relationship between relational capital and customer commitment: Case of Egyptian financial services institutions” in AMA SERVSIG - International Service Research Conference (Porto, Portugal): June 17-19, 2010

Ekwulugo, F. and Akamavi, R. K. (2007) “The Level of Trust between the Ethnic Minority Micro Business Sector and Banks” First International Colloquium on "Ethnic Entrepreneurship and Management"(ICEEM' 07), Bradford Management School (22-23 March 07)

Akamavi, K. R, Crouch, K. and Boateng, A. (2005) “Relationship between Loyalty Card Ownership and Customer Loyalty: Case of Three Major UK Retailers” in the SERVSIG 2005 Research Conference, organised by the American Marketing Association (AMA) and The National University of Singapore, NUS Business School, Singapore, 2-4 June 05

Akamavi; K. R, Mckewitt, A. and Lodorfos, G. (2004) “Examination of External Opportunities and Threats Profile of the Eight New Central/ Eastern European States of the EU”, Academy of Marketing, organised by Gloucestershire University and AOM, Gloucester, July

Akamavi; K. R., Dawson, S. and Emery, J. (2004)  ""Process Mapping - Re-engineering Client Relationship Process: The Case of Baker Harding Recruitment Services" QUIS9: The 9th International Research Symposium on Service Excellence in Management,  organised by the American Marketing Association (AMA) and Service Research Center (CTF), Karlstad in University, Sweden in cooperation with Center for Services Leadership, Arizona State University, Arizona, USA and Warwick Business School,University of Warwick, UK; Karlstad University 15-18 June 2004.

Akamavi, K. R., Lodorfos, G. and Livesey K.,  (2003) "Antecedents of E-consumer Loyalty", Annual BAM 2003: Knowledge into Practice, organised by ' British Academy of Management  & Leeds Metropolitan University, Harrogate, September 15th to 17th

Akamavi K. R. (2003) " Financial Product Innovation Management: Participative NPD Model” ”, in 2003 AMA Servsig Services Research Conference: Popping Corks on New Service Paradigms, organised by the American Marketing Association & Reims Management School, University of Reims, June 12-14, 2003.

Akamavi, K. R. and Sheard, M-P. (2003) "Relationship between Perceived Service Quality and Customer Loyalty”, in 2003 AMA Servsig Services Research Conference: Popping Corks on New Service Paradigms, organised by the American Marketing Association & Reims Management School, University of Reims, June 12-14, 2003

Akamavi K. R. (2002), “Integrative Model of Financial Product Innovation: Roles of Customer and Supportive Activities Unit” in Frontiers in Services Conference, organised by the American Marketing Association & Maastricht University (27-29/06/02)

Akamavi K. R. (2002), “Financial Product Innovation Management: Different Levels of Management Involvement in NPD Activities” International Conference: Beyond the Boundaries: Challenges of Leadership, Innovation and Technology, organised by Global Business and Technology Association, Rome (25-29/06/02)

Akamavi, K. R., Mckevitt, A. and Boateng, A. (2003) "Diagnosing the Business Environment in Francophone West Africa: ETOPA Framework, 4th Annual International Conference of IAAD: African Business and Development in the Global Economy, University of Westminster Business School, London (April 9-12, 2003)