Dr Zhihua Li

Dr Zhihua Li

The Department of Economics
Lecturer in Economics

Contact details

University of Birmingham
B15 2TT

Prior to joining the department, Zhihua worked as a Leverhulme research fellow at Behavioural Science Group, University of Warwick. She employs experimental methods, develops experiment programs and analyses data sets to better understand economic models and its psychological underpinnings, generating insights to inform theory as well as real world decision makers.

Her research interests are mainly within the field of behavioural economics and experimental economics. She takes special interests not only in testing economic theories in the environment of imperfect decision makers but also in applying rational theories to improve decision-making quality.


PhD in Economics, School of Economics, Erasmus University Rotterdam, the Netherlands

M.Phil in Organizational Behaviour, Erasmus Research Institute of Management, Erasmus University Rotterdam, the Netherlands


Decision Theory and Games


Behavioural Decision Making

Other activities

PG exam officer


Li, Zhihua, Julia Müller, Peter P. Wakker, and Tong V. Wang. "The Rich Domain of Ambiguity Explored." Management Science (2017) (forthcoming).

Li, Zhihua, Graham Loomes, and Ganna Pogrebna. "Attitudes to uncertainty in a strategic setting." The Economic Journal 127, no. 601 (2017): 809-826.

Li, Zhihua, Kirsten IM Rohde, and Peter P. Wakker. "Improving one’s choices by putting oneself in others’ shoes–An experimental analysis." Journal of Risk and Uncertainty 54, no. 1 (2017): 1-13. (Opening Article)

Li, Chen, Zhihua Li, and Peter P. Wakker. "If nudge cannot be applied: a litmus test of the readers’ stance on paternalism." Theory and decision 76, no. 3 (2014): 297-315.

View all publications in research portal