Dr Solon Magrizos

Dr Solon Magrizos

Department of Marketing
Lecturer in Marketing
Director of MSc Marketing Programmes

Contact details

Room 111, Ash House
University of Birmingham
B15 2TT

Dr Solon Magrizos is a Lecturer in Marketing at the University of Birmingham. Prior to this post, he was a post-doctorate researcher in the Centre for Business in Society of Coventry University and he also holds a PhD from Athens University of Economics and Business.

His main research interests surround issues related to ethical companies and ethical consumers. Specifically, he is interested in broader issues around Corporate Social Responsibility (CSR) implementation and its link to the firms’ business benefits, with a focus on SMEs and Social Enterprises. He also researches the perceptions and reactions of consumers to firms’ CSR initiatives. He delivers lectures and manages modules on Business Ethics, Marketing, and Public Relations.


PhD, Athens University of Economics and Business, Greece (2015)

MBA, Brandeis International Business School, Boston, USA (2005)


For the last 15 years, I have been studying about, researching on, or working with business. During my studies and work experience I was drawn by the concept of Corporate Social Responsibility and how Business interacts with Society.

Intrigued by the topic, I pursued a relevant PhD from the Department of Marketing and Communications of Athens University of Economics and Business. My thesis examined the link between Corporate Social Responsibility (CSR) and competitiveness of SMEs and the moderating role of stakeholders in this relationship. I also worked as a Research Associate to various European-funded Projects: Working for ResponsibleMED, our team interviewed Small and Medium Enterprises’ CSR practices and developed an online tool to help evaluate the impact of CSR actions on their competitiveness. For COGITA, we worked with twelve partners from 9 regions to provide public policy makers with input regarding their CSR approach.

Between 2015-2017, I was a Postdoctoral Researcher at the Centre for Business in Society at Coventry University, where my main tasks involved undertaking research projects focused on Corporate Social Responsibility and SMEs, Social Enterprises and Human Resource Management, and the Ethical Consumer. I was also involved in bidding for, organizing, delivering and disseminating various research bids and calls and I also had the opportunity to help bid for, organize and disseminate ESRC events, co-organize a 1-day conference on Circular Economy with the British Academy of Marketing. In the same time, I co-supervise one PhD student studying Environmental Management Systems in SMEs.

I have also worked for three years as a Lecturer of Marketing for London Metropolitan University (Business College of Athens Campus) where I taught various Marketing and Public Relations classes. I also am a visiting Lecturer of Business Ethics in IES Abroad in London, a non-for profit consortium of American universities offering classes to students in their semester abroad.


  • Introduction to Marketing
  • Marketing Strategy
  • Business Ethics
  • Public Relations

Postgraduate supervision

Environmental Management Systems in SMEs (Coventry University)


Research Interests

  • Corporate Social Responsibility
  • Ethical Consumers and the attitude-behaviour gap
  • Small and Medium Enterprises
  • Social Enterprises
  • Co-creation
  • Consumer Scepticism 


Peer Reviewed Articles

Carrigan, M., C. Bosangit, J. Lazell, S. Magrizos (2017), Burgers for tourists who give a damn! Driving disruptive social change upstream and downstream in the tourist food supply chain, Journal of Sustainable Tourism, forthcoming

Apospori, E., K.G. Zografos, S. Magrizos (2012) SME Corporate Social responsibility and Competitiveness: a Literature Review, Int. Journal of Technology Management, 58(1/2): 10-31.

Selected Presentations in International Conferences

Rubi, D, Magrizos, S, Nicolopoulou, K. (2017) , “Nature or Nurture? Caring Social Enterprises Managing their Unique Workforce”, 77th Academy of Management Meeting, Atlanta, USA.

Ferreira, C., Magrizos, S., Lazell J (2016) “‘Maybe a bribe is a strong word, but that’s how I feel about it’: Public perceptions of biodiversity offsetting and business responsibility” 6th CSR Conference,.  Humbolt University, Berlin, Germany

Magrizos, S., Apospori, E. (2015) "SME CSR, Stakeholder Salience and Financial Performance: A Conditional Relationship" 75th Academy of Management, August 7-11, Vancouver, Canada.

Magrizos, S., Anagnostidou, Z., (2014) “Cause Involvement and Brand-Cause Fit as Determinants of Consumer Responses to CRM Campaigns” 43rd European Marketing Academy (EMAC) Conference 3-6 June, Valencia, Spain

Apospori, E, Zografos, KG, Battaglia, M., Magrizos S., (2013) “Perceived contribution of CSR actions on competitiveness across Euro-Mediterranean SMEs: a cross regional comparison” 5th CSR Conference, Berlin, Germany