Dr Solon Magrizos

Dr Solon Magrizos

Department of Marketing
Associate Professor in Marketing
Programme Director, Distance Learning MBA

Contact details

Room 156, University House
University of Birmingham
B15 2TT

Dr Solon Magrizos is an Associate Professor in Marketing at the University of Birmingham. Prior to this post, he was a post-doctorate researcher in the Centre for Business in Society of Coventry University and he also holds a PhD from Athens University of Economics and Business.

His main research interests surround issues related to ethical companies and ethical consumers. Specifically, he is interested in broader issues around Corporate Social Responsibility (CSR) implementation and its link to the firms’ business benefits, with a focus on SMEs and Social Enterprises. He also researches the perceptions and reactions of consumers to firms’ CSR initiatives and also is increasingly interested to issues around Sharing Economy, and Sustainable Tourism. He delivers lectures and manages modules on Business Ethics, Marketing Strategy, Business Communications, and Public Relations.


PhD, Athens University of Economics and Business, Greece (2015)

MBA, Brandeis International Business School, Boston, USA (2005)


For the last 15 years, Solon Magrizos has been studying about, researching on, or working with business. During his studies and work experience he was drawn by the concept of Corporate Social Responsibility and how Business interacts with Society.

Intrigued by the topic, he pursued a relevant PhD from the Department of Marketing and Communications of Athens University of Economics and Business. His thesis examined the link between Corporate Social Responsibility (CSR) and competitiveness of SMEs and the moderating role of stakeholders in this relationship. Solon also worked as a Research Associate to various European-funded Projects: Working for ResponsibleMED, his team interviewed Small and Medium Enterprises’ CSR practices and developed an online tool to help evaluate the impact of CSR actions on their competitiveness. For COGITA, they worked with twelve partners from 9 regions to provide public policy makers with input regarding their CSR approach.

Between 2015-2017, Solon was a Postdoctoral Researcher at the Centre for Business in Society at Coventry University, where his main tasks involved undertaking research projects focused on Corporate Social Responsibility and SMEs, Social Enterprises and Human Resource Management, and the Ethical Consumer. He was also involved in bidding for, organizing, delivering and disseminating various research bids and calls and also had the opportunity to help bid for, organize and disseminate ESRC events, co-organize a 1-day conference on Circular Economy with the British Academy of Marketing. In the same time, Solon co-supervised one PhD student studying Environmental Management Systems in SMEs.

He has also worked for three years as a Lecturer of Marketing for London Metropolitan University (Business College of Athens Campus) where he taught various Marketing and Public Relations classes. Solon is also a visiting Lecturer of Business Ethics in IES Abroad in London, a non-for profit consortium of American universities offering classes to students in their semester abroad.


  • Introduction to Marketing
  • Marketing Strategy
  • Business Ethics
  • Public Relations

Postgraduate supervision

Currently receiving applications for postgraduate students in the broad topics of (ir)responsible consumers, companies, tourists and employees.


Research Interests

  • Corporate Social Responsibility
  • (un)Ethical Consumers 
  • Sustainable Tourism
  • Social Enterprises
  • Responsible Human Resource Management
  • Unconventional Consumption



 Magrizos, S. (2020) “Teaching Business Ethics in a Digital World” Journal of Global Responsibility (In press)

 Magrizos, S., Apospori, E., Carrigan, M., Jones, R. (2020) “Are All Stakeholders Created Equal? Exploring the Missing Link Between CSR and SMEs’ Financial Performance” European Management Journal (ABS 2*) (In press)

 Magrizos, S. Roumpi, D. (2020) “Doing the Right Thing or Doing Things Right? The role of Ethics of Care and Ethics of Justice in Human Resource Management of Social Enterprises” Strategic Organization (ABS 2*) Vol 29 No 4, pp 485-496

 Magrizos, S., Kostopoulos, I. Powers, L. (2020) “Save the World, Change Yourself. Volunteer Tourism as a Transformative Experience: A Mixed Methods Empirical Study” Journal of Travel Research (ABS 4*) (open access)

 Carrigan, M., Magrizos, S. Lazell, J., and Kostopoulos, I., (2020) “Fostering Conviviality and Reciprocity: Sustainability and Information Technology in the Sharing Economy”. Information Technology and People  Vol. 33 No. 3, pp. 919-943.  (ABS 3*)

Roumpi, D, Magrizos, S., and Nicolopoulou, K. (2019) “Virtuous circle: Human capital and human resource management in social enterprises” Human Resource Management (ABS 4*)

Lazell, J and Magrizos, S and Carrigan, M (2018) “Over-claiming the circular economy: the missing dimensions” Social Business 8(1), 103-114. (ABS 1*)

 Carrigan, M., Lazell, J., Bosangit C., & Magrizos, S. (2017) “Burgers for tourists who give a damn! Driving disruptive social change upstream and downstream in the tourist food supply chain” Journal of Sustainable Tourism25(11), 1563-1582 (ABS 3*)

 Apospori, E., Zografos, K. G., & Magrizos, S. (2012) “SME corporate social responsibility and competitiveness: a literature review” International Journal of Technology & Management, 58(1/2), 10-31. (ABS 2*)


Moraes, C, Magrizos, S., Hebberts, L. (2020) “Female Sexualisation And Objectification in Advertising: Research Insights and Future Research”. The SAGE Handbook of Marketing Ethics (in press)


 Magrizos, S., Kostopoulos, I (2019) “Collecting Tourism Experiences”. 5th World Research Summit for Hospitality and Tourism, Orlando, USA.

Magrizos, S., Moraes, C (2019) “Female Sexualization and Objectification in Advertising, a Literature Review” 8th International Conference on Social Responsibility, Ethics and Sustainable Business, Braga, Portugal

Magrizos, S., Kostopoulos, I (2019) “The Transformative Power of Volunteer Tourism: The role of Authenticity and Immersiveness” Academy of Marketing Science San Francisco, USA.

Bosangit, C., Lazell, J., Magrizos, S., Carrigan, M., (2018) “Sustainability and social capital in the tourist food supply chain: a comparative study” Academy of Marketing, Stirling, UK.

Magrizos, S., Bosangit, C., Lazell, J., Carrigan, M., (2018) “Consume Less, and Share Better: A Convivial approach to the Sharing Economy” Macromarketing Conference, Leipzig, Germany

Magrizos, S. (2018). “Involving the Consumer in CSR Decisions: Does CSR Co-Creation Elicit Favorable Consumer Outcomes?” 47th EMAC Conference, Strathclyde, UK

Rubi, D, Magrizos, S, Nicolopoulou, K. (2017), “Nature or Nurture? Caring Social Enterprises Managing their Unique Workforce”, 77th Academy of Management Meeting, Atlanta, USA.

Ferreira, C., Magrizos, S., Lazell J (2016) ‘Maybe a bribe is a strong word, but that’s how I feel about it’: Public perceptions of biodiversity offsetting and business responsibility” 6th CSR Conference, Humbolt University, Berlin, Germany

Magrizos, S., Apospori, E. (2015) "SME CSR, Stakeholder Salience and Financial Performance: A Conditional Relationship" 75th Academy of Management, August, Vancouver, Canada.

Magrizos, S., Anagnostidou, Z., (2014) “Cause Involvement and Brand-Cause Fit as Determinants of Consumer Responses to CRM Campaigns” 43rd European Marketing Academy (EMAC) 3-6 June, Valencia, Spain

Magrizos, S., Apospori, E., (2014) “SME CSR and Performance: The Moderating Role of Stakeholder Salience” 43rd European Marketing Academy (EMAC) 3-6 June, Valencia, Spain.

Apospori, E, Zografos, KG, Battaglia, M., Magrizos S., (2013) “Perceived contribution of CSR actions on competitiveness across Euro-Mediterranean SMEs: a cross regional comparison” 5th CSR Conference, Berlin, Germany

Magrizos, S., Apospori, E (2013) “A Theoretical Framework on the Link Between SME’s CSR Actions and Their Competitiveness” Istanbul, Turkey” 42nd EMAC, Istanbul, Turkey.

Magrizos, S., Apospori, E (2011) “The Benefits of CSR implementation in Greek Commercial Banks under the Shadow of the Economic Crisis” 3rd Services Marketing Conference, Ιsmir.