Dr Solon Magrizos

Dr Solon Magrizos

Department of Marketing
Associate Professor in Marketing
Programme Director, Distance Learning MBA

Contact details

Room 156, University House
University of Birmingham
B15 2TT

Dr Solon Magrizos is an Associate Professor in Marketing at the University of Birmingham. Prior to this post, he was a post-doctorate researcher in the Centre for Business in Society of Coventry University and he also holds a PhD from Athens University of Economics and Business.

His main research interests surround issues related to ethical companies and ethical consumers. Specifically, he is interested in broader issues around Corporate Social Responsibility (CSR) implementation and its link to the firms’ business benefits, with a focus on SMEs and Social Enterprises. He also researches the perceptions and reactions of consumers to firms’ CSR initiatives and also is increasingly interested to issues around Sharing Economy, and Sustainable Tourism. He delivers lectures and manages modules on Business Ethics, Marketing Strategy, Business Communications, and Public Relations.


PhD, Athens University of Economics and Business, Greece (2015)

MBA, Brandeis International Business School, Boston, USA (2005)


For the last 15 years, Solon Magrizos has been studying about, researching on, or working with business. During his studies and work experience he was drawn by the concept of Corporate Social Responsibility and how Business interacts with Society.

Intrigued by the topic, he pursued a relevant PhD from the Department of Marketing and Communications of Athens University of Economics and Business. His thesis examined the link between Corporate Social Responsibility (CSR) and competitiveness of SMEs and the moderating role of stakeholders in this relationship. Solon also worked as a Research Associate to various European-funded Projects: Working for ResponsibleMED, his team interviewed Small and Medium Enterprises’ CSR practices and developed an online tool to help evaluate the impact of CSR actions on their competitiveness. For COGITA, they worked with twelve partners from 9 regions to provide public policy makers with input regarding their CSR approach.

Between 2015-2017, Solon was a Postdoctoral Researcher at the Centre for Business in Society at Coventry University, where his main tasks involved undertaking research projects focused on Corporate Social Responsibility and SMEs, Social Enterprises and Human Resource Management, and the Ethical Consumer. He was also involved in bidding for, organizing, delivering and disseminating various research bids and calls and also had the opportunity to help bid for, organize and disseminate ESRC events, co-organize a 1-day conference on Circular Economy with the British Academy of Marketing. In the same time, Solon co-supervised one PhD student studying Environmental Management Systems in SMEs.

He has also worked for three years as a Lecturer of Marketing for London Metropolitan University (Business College of Athens Campus) where he taught various Marketing and Public Relations classes. Solon is also a visiting Lecturer of Business Ethics in IES Abroad in London, a non-for profit consortium of American universities offering classes to students in their semester abroad.


  • Introduction to Marketing
  • Marketing Strategy
  • Business Ethics
  • Public Relations

Postgraduate supervision

Currently receiving applications for postgraduate students in the broad topics of (ir)responsible consumers, companies, tourists and employees.


Research Interests

  • Corporate Social Responsibility
  • (un)Ethical Consumers 
  • Sustainable Tourism
  • Social Enterprises
  • Responsible Human Resource Management
  • Unconventional Consumption


Recent publications


Magrizos, S & Harris, L 2023, 'Crisis induced CSR innovation: CSR implementation in B2B firms before and after COVID-19', Industrial Marketing Management, vol. 115, pp. 44-56. https://doi.org/10.1016/j.indmarman.2023.09.009

Magrizos, S, Roumpi, D & Rizomyliotis, I 2023, 'Talent orchestration and boomerang talent: seasonally employed chefs' evaluation of talent management practices', International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/IJCHM-04-2022-0536

Kostopoulos, I, Magrizos, S & Harris, L 2023, 'Tourists As Experience Collectors: A New Travelling Mind-Set', Leisure Sciences. https://doi.org/10.1080/01490400.2023.2206401

Riva, F, Magrizos, S, Rabiul Basher Rubel, M & Rizomyliotis, I 2022, 'Green consumerism, green perceived value, and restaurant revisit intention: Millennials' sustainable consumption with moderating effect of green perceived quality', Business Strategy and the Environment. https://doi.org/10.1002/bse.3048

Lamprinakos, G, Magrizos, S, Kostopoulos, I, Drossos, D & Santos, D 2022, 'Overt and covert customer data collection in online personalized advertising: the role of user emotions', Journal of Business Research, vol. 141, pp. 308-320. https://doi.org/10.1016/j.jbusres.2021.12.025

Kastanakis, M, Magrizos, S & Katerina, K 2022, 'Pain (and pleasure) in marketing and consumption: an integrative literature review and directions for future research', Journal of Business Research, vol. 140, pp. 189-201. https://doi.org/10.1016/j.jbusres.2021.11.071

Magrizos, S, Roumpi, D, Georgiadou, A, Kostopoulos, I & Vrontis, D 2022, 'The dark side of meaningful work‐from‐home: A nonlinear approach', European Management Review. https://doi.org/10.1111/emre.12534

Harris, L & Magrizos, S 2021, 'Souvenir shopping is for schmucks!” Exploring tourists’ deviant behavior through the items they bring back', Journal of Travel Research. https://doi.org/10.1177/00472875211062615

Magrizos, S, Lamprinakos, G, Fang, Y & Drossos, D 2021, 'Taking It a Step Further: When do Followers Adopt Influencers’ Own Brands?', Review of Marketing Science, vol. 19, no. 1, pp. 53-74. https://doi.org/10.1515/roms-2021-0003

Carrigan, M, Magrizos, S, Lazell, J & Kostopoulos, I 2020, 'Fostering sustainability through technology-mediated interactions: conviviality and reciprocity in the sharing economy', Information Technology & People, vol. 33, no. 3, pp. 919-943. https://doi.org/10.1108/ITP-10-2018-0474

Magrizos, S, Apospori, E, Carrigan, M & Jones, R 2020, 'Is CSR the panacea for SMEs? A study of Socially Responsible SMEs during economic crisis.', European Management Journal. https://doi.org/10.1016/j.emj.2020.06.002

Roumpi, D, Magrizos, S & Nicolopoulou, K 2020, 'Virtuous circle: human capital and human resource management in social enterprises', Human Resource Management, vol. 59, no. 5, pp. 401-421. https://doi.org/10.1002/hrm.22002

Carrigan, M, Lazell, J, Bosangit, C & Magrizos, S 2017, 'Burgers for tourists who give a damn! Driving disruptive social change upstream and downstream in the tourist food supply chain', Journal of Sustainable Tourism, vol. 25, no. 11, pp. 1563-1582. https://doi.org/10.1080/09669582.2017.1291652


Moraes, C, Magrizos, S & Hebberts, L 2020, Female Sexualisation and Objectification in Advertising: Research Insights and Future Research Agenda for Advertising Ethics. in L Eagle, S Dahl, P De Pelsmacker & R Taylor (eds), The Sage Handbook of Marketing Ethics. SAGE Publications, London, pp. 91.

Review article

Apospori, E, Zografos, KG & Magrizos, S 2012, 'SME corporate social responsibility and competitiveness: A literature review', International Journal of Technology Management, vol. 58, no. 1-2, pp. 10-31. https://doi.org/10.1504/IJTM.2012.045786

View all publications in research portal