Dr Gu Pang

Dr Gu Pang

Department of Management
Associate Professor in Procurement and Operations Management

Contact details

Birmingham Business School
University House
University of Birmingham
B15 2TT

Gu joined Birmingham Business School as a Senior Lecturer in January 2018. Before starting at University of Birmingham, Gu was a Lecturer in Operations Management and a Programme Director of BSc Marketing and Management at Newcastle University Business School.


  • Fellow of the Higher Education Academy
  • PhD, Nottingham University Business School
  • MSc, Operations Management, Nottingham University Business School         
  • BSc, Management Science, Lancaster University Management School


The role as an educator enables Gu to promote a student-centred learning environment promoting self-sufficient learners. She believes the experience of teaching and the journey of learning enable educators and learners adventures full of discoveries and countless opportunities.

As a researcher, Gu has established a close working relationship with colleagues in Operations, Marketing, Systems and Economics. This has enabled her to conduct multi-disciplinary research and to explore new research areas, including Big Data analysis, price dynamics, and time series analytics.

Before starting her career at University of Birmingham, Gu was a Degree Programme Director managing more than 400 undergraduate students each year on BSc Marketing and Management at Newcastle University Business School. This major admin role enabled Gu to interact extensively with her students and allowed her to effectively lead a substantial size of a programme teaching team. The overall student satisfaction in 2017 National Student Survey proved Gu’s leadership quality. At Newcastle University Business School, Gu has received recognition for improving student experience and learning & teaching quality for BSc Marketing and Management.


  • EMBA (UK) Operations Management
  • EMBA (Singapore) Operations Management
  • BSc Business Management Managing Operations and Projects (Year 2)
  • BEng/ MEng Engineering with Business Management Supply Chain Management (Year 3)

Postgraduate supervision

Gu is the lead supervisor of Yeun Soo Park (PhD candidate, Oct 2020 - ). Thesis: A customer choice-based airline revenue management study on the option products with artificial intelligence.

Gu welcomes PhD applicants who are interested in: Remanufacturing, reverse logistics, closed-loop supply chains, sustainable supply chains, international logistics, sustainability of food value chains, transportation, optimisation, modelling, time series econometrics.

For informal discussion, please forward your email to g.pang.1@bham.ac.uk

PhD Completion

Dr Supanan Phantratanamongkol (July 2020). Thesis: Price dynamics, profit potential, and cannibalisation effect of remanufactured smartphones: empirical study using eBay data.


Research interests

Remanufacturing/ reverse logistics/ closed-loop supply chains, sustainable supply chains, international logistics, sustainability of food value chains, transportation, optimisation, modelling, time series econometrics.


Research Projects

  • EU Horizon 2020 Project VALUMICS on understanding food value chains and network dynamics Proposal No. 727243-2 VALUMICS, 48 months duration, €318,555, completed in May 2020.
  • ESRC Knowledge Transfer Partnership with Byker Community Trust on sustainable and strategic marketing strategy, brand development and management of change, 24 months duration, £130,000, completed in July 2020.


  • Gorton, M. Aditjandra, P. Pang, G. Ojo, M. Hubbard, C. (2021), Food industry business profitability, VALUMICS, European Union’s Horizon 2020 research and innovation programme under grant agreement No 727243. Available online.
  • De, A. Aditjandra, P. Pang, G. Hubbard, C. Gorton, M. Thakur, M. Samoggia A. (2019), Environmentally conscious transportation and logistics modelling for agri-food supply chains, the EU Conference on Modelling for Policy support: Experiences, challenges and the way ahead, 26-27 November 2019, Brussels. 
  • Phantratanamongkol, S., Casalin, F., Pang, G. and Sanderson, J. (2018), The price-volume relationship for new and remanufactured smartphones, International Journal of Production Economics, 199: 78-94.
  • Casalin, F., Pang, G., Maioli, S. and Cao, T. (2017), Inventories and the concentration of suppliers and customers: evidence from the Chinese manufacturing sector. International Journal of Production Economics, 193: 148-159.
  • Pang, G. Gebka, B. (2017), Forecasting container throughput using aggregate or terminal-specific data? The case of Tanjung Priok Port, Indonesia, International Journal of Production Research, 55: 2454-2469.
  • Pang, G., Casalin, F., Papagiannidis, S., Muyldermans, L. Tse, Y.K. (2015), Price determinants for remanufactured electronic products: a case study on eBay UK, International Journal of Production Research, 53: 572-589.
  • Muyldermans, L. and Pang, G. (2014), “Variants of the Capacitated Arc Routing Problem”., In: Corber, A. and Laporte, G. (eds.) Arc Routing: Problems, Methods, and Applications. MOS-SIAM Series on Optimization. Philadelphia: SIAM, pp. 221-251.
  • Ting, S.L., Tse, Y.K., Ho, G.T.S., Chung, S.H. and Pang, G. (2014), Mining logistics data to assure the quality in sustainable food supply chain: a case in red wine industry, International Journal of Production Economics, 152: 200-209.
  • Ramanathan, U., Bentley, Y.M. and Pang, G. (2014), The role of collaboration in the UK green supply chains: an exploratory study of the perspectives of suppliers, logistics and retailers, Journal of Cleaner Production, 70: 231-241.
  • Pang, G. and Muyldermans, L. (2013), Vehicle routing and the value of postponement, Journal of the Operational Research Society, 64: 1429-1440.
  • Muyldermans, L. and Pang, G. (2010), On the benefits of co-collection: experiments with a multi-compartment vehicle routing algorithm, European Journal of Operational Research, 206: 93-103.
  • Muyldermans, L. and Pang, G. (2010), A guided local search procedure for the multi-compartment capacitated arc routing problem, Computers & Operations Research, 37: 1662-1673.

View all publications in research portal