Selected Publications: Books, Chapters and Monographs
Saren, M (2018) Marketing Graffiti 2nd edn: The Writing on the Wall, Routledge, Oxford
Baker, M and Saren M (eds) (2016) Marketing Theory: A Student Text 3rd edn, Sage Publications, London
Saren M (2015) ‘Consumers and Marketing’ in Beech N and Gilmore C (Eds) Organising Music: Theory, Practice, Performance, Cambridge University Press, Cambridge: 114-126
Earley A and Saren M (2015) ‘Theorizing the Politics and Ethics of Marketing’ in Pullen, A., and Rhodes, C. (Eds) The Routledge Companion to Ethics, Politics and Organizations, Routledge: London (forthcoming)
Saren, M (2013) ‘Christian Grönroos: Architect of Truth’ in Ballantyne, D (Ed) Thought Leaders in Marketing: The Contribution of Christian Grönroos. Sage Publications, London: 21-30
Stewart, D and Saren, M (2014) The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making. Wiley, Chichester
Medlin C and Saren M (2012) ‘Interaction: Coherence for a Future’ in Business to Business Marketing, Glynn and Woodside (eds) Advances in Business Marketing & Purchasing Vol 18, Emerald Books, Bingley UK: 175-192
Saren M (2011) ‘Critical Underpinnings of Marketing Theory ’ in The Sage Handbook of Social Marketing, Hastings G (ed) Sage Publications, London: 95-106
Ellis, N, J Fitchett, M Higgins, G Jack, M Lim, M Saren and M Tadajewski (2011) Marketing: A Critical Textbook, Sage Publications, London
Maclaran P, Saren M, Stern, B and Tadajewski M (2010) The Sage Handbook of Marketing Theory, Sage Publications, London
Baker, M and Saren M (2010) Marketing Theory: A Student Text, Sage Publications, London
Saren M (2007) ‘The Obscure Subject of Consumer Identity’ in Exploring Identity; Concepts and Methods, Pullen A, Beech N and Sims D, (eds), Palgrave Macmillan, Basingstoke: pp11-25
Saren M, Maclaran P, Goulding, Elliot, Catterell and Shanker (2007) Critical Marketing: Defining the Field, Butterworth Heinemann, Oxford
Maclaran P, Saren M and Tadajewski M (2007) Marketing Theory, Volumes I, II & III, Sage Library in Marketing Series, Sage Publications, London, 2007
Brodie R, Saren M and J Pels (2006) ‘From Goods- toward Service Centered Marketing: Dangerous Dichotomy or an Emerging Dominant Logic?’ in The Service Dominant Logic of Marketing: Dialog, Debate and Directions, R F. Lusch, and Stephen L. Vargo, (eds) M.E. Sharpe, Armonk, NY
Selected Publications: Refereed Journal Articles
Goulding, C, Saren, M and Pressey, A (2018) 'Presence' and 'Absence' in Themed Heritage Annals of Tourism Research (forthcoming)
Diaz Mendez, M and Saren, M (2018) MANAGING ADVERTISING AGENCY CLIENT PARTNERSHIPS FOR VALUE CO-CREATION: CHARACTERISTICS, CATEGORIES AND CHALLENGES. Marketing Theory 18(2) (
Goworek, H, Land, C Burt, G, Zundel, M, Saren, M, Parker, M and Lambe, B (2018) Scaling Sustainability: Regulation and Resilience in Managerial Responses to Climate Change. British Journal of Management 29(2) 209-219
Dey BL, Balmer JMT, Pandit A, Saren M and Binsardi B (2017) A quadripartite approach to analysing young British South Asian adults’ dual cultural identity. Journal of Marketing Management 33(7-8):221-238
Kisali, H, Kavaratis, M, Saren M (2017) Rethinking Destination Image Formation. International Journal of Culture, Tourism and Hospitality Research 10(1): 70-80
Goulding C and Saren M (2016) Transformation, Transcendence and Temporality in Theatrical Consumption, Journal of Business Research 69(1) (ABS3)
Saren, M (2015) Buy Buy Miss American Pie: The Day the Consumer Died. Marketing Theory Vol 15 (4) 565-569 (ABS3)
Tinson J, Saren M, Roth B (2015) Exploring the Role of Dark Tourism in the Creation of National Identity of Young Americans. Journal of Marketing Management, Vol 31 (7-8): 856-880
Patsiaouras, G, Fitchett J, Saren, M (2014) Boris Artzybasheff and the Art of Anthropomorphic Marketing in Early American Consumer Culture. Journal of Marketing Management, Vol 30 (1/2): 117-137
Patsiaouras, G, M. Saren, J. A. Fitchett (2014) The Marketplace of Life? An Exploratory Study of the Commercialization of Water Resources through the Lens of Macromarketing. Journal of Macromarketing 35(1):23-35
Goulding C, Saren M, Lindridge A (2013) Reading the Body at von Hagan’s Bodyworlds, Annals of Tourism Research, 306-330
Campbell N, O'Driscoll A, Saren M (2013) Reconceptualising Resources: A Critique of Service-Dominant Logic, Journal of Macromarketing, Vol 33 (3) 1-16
Lal Dey, B., Binsardi B, Prendergast R ,Saren M (2013) A Qualitative Enquiry into the Appropriation of Mobile Telephony at the Bottom of the Pyramid, International Marketing Review, Vol 30 (4), 297-322
Biele-Missel, B and Saren M (2012) ‘Atmospheres of Seduction: A Critique of Aesthetic Marketing Practices, Journal of Macromarketing, Vol 32 (2) 168-180
Saren M (2011) Marketing Empowerment and Exclusion in the Information Age, Marketing Intelligence & Planning, Vol. 29 (1)1: 39-48
Brodie R, Saren M and Pels J (2011) ‘Middle Range Theory and Contemporary Marketing Practice’ Marketing Theory Vol 10 (4) 2-14
Beech, N, I Kajzer-Mitchell, M Saren and C Oswick (2011) ‘Barriers to Change and Identity Work’ Journal of Change Management Vol. 11 (3): 289-304
Campbell, N, and Saren M (2011) The Primitive, Technology and Horror: A Posthuman Biology, Ephemera
Saren, M. (2011), ‘Identifying the impact of IT on marketing”, Emerald Management First. Available at: http://first.emeraldinsight.com/articles/it_impact.htm
Saren M (2010)’ Business schools and economic crisis: we are all critical now: but critique of what, for whom?’ International Journal of Management Concepts and Philosophy, Vol 4 (1): 28-34
Goulding, C and Saren, M (2010) ‘Immersion, Emergence and Reflexivity: Grounded theory and aesthetic consumption’ International Journal of Culture, Tourism and Hospitality Research, vol 4 (1): 70 - 82
Campbell, N, O’Driscoll A and Saren M (2010), ‘The Posthuman: The End and the Beginning of the Human,’ Journal of Consumer Behaviour, vol 9: 86-101
Goulding, C and Saren, M (2009) 'Performing Identity: an analysis of gender expressions at the Whitby Goth festival', Consumption Markets & Culture, vol 12 (1): 27-46
Tadajewski, M. and Saren, M (2009) ‘Rethinking the Emergence of Relationship Marketing', Journal of Macromarketing, vol 29 (2): 193-206.
Pels, J, Moller K, and Saren M (2009) ‘Do We Really Understand Business Marketing?’ Journal of Business and Industrial Marketing, vol 24 (5/6): 322-336
Saren M (2009) ‘Modes of Engagement for Critical Marketing: Oppositional, Revivalist and Therapeutic’ Journal of Marketing Management, 2009 vol 25 (7/8): 843-848
Plakoyannaki, E, Saren M and Tzokas N (2008) ‘How Critical is Employee Orientation for Customer Relationship Management? Evidence from a Case Study’, Journal of Management Studies, Volume 45 (2): 268-293
Kajzer-Mitchell I and Saren (2008) 'The Living Product: Using the Creative Nature of Metaphors for Sustainable Marketing', Business Strategy and the Environment, Vol 17: 398-410.
Saren M (2008) ‘Sympathy for the Devil: A Review of Social Marketing.’ European Journal of Marketing, vol 42, (9): 1133-1134
Campbell, N, O’Driscoll A and Saren M (2008), ‘Marketing the Primitive, Technology and Horror’ European Advances in Consumer Research vol 8: 1-8