- Figurative language
- Social media
- Consumer behaviour
Littlemore, J.; Houghton, D.; Pérez-Sobrino, P.; Ford, S.; & Big Cat Advertising Agency (in preparation) Applying Figurative Theory to Advertising Campaigns: A Collaboration Between Academics and Advertising Agency
Ford, S.; Pérez-Sobrino, P.; & Winter, B. (in preparation) Multimodal Metaphor and Metonymy and the Figurative Complexity of Mobile Phone Advertising: A Comparison Between Mobile Phone Manufacturer and Network Provider Advertisements
Pérez-Sobrino, P. & Ford, S.
(in preparation) Identifying Multimodal Metaphor in Advertising