Dr Grigorios Lamprinakos

Dr Grigorios Lamprinakos

Business School
Research Fellow

Contact details

Birmingham Business School
University House
University of Birmingham
Edgbaston, Birmingham
B15 2TT

Grigorios Lamprinakos has been a Research Fellow at Birmingham Business School since January 2020, based in the Lloyds Banking Group Centre for Responsible Business. The main focus of Grigorios' research is to examine the cognitive and metacognitive processes that drive responsible behaviour. 


2014 - 2019: PhD (Dual degree), Athens University of Economics and Business

2010 – 2012: MSc (Hons) in Marketing and Communication, Athens University of Economics and Business

2001 - 2006: BSc in Business Administration, Piraeus University of Applied Sciences


Grigorios obtained his PhD from Athens University of Economics and Business in Greece (department of Marketing and Communications) conducting his thesis in collaboration with the Universidad Autónoma de Madrid in Spain (department of Psychology). His research focuses on the underlying cognitive and meta-cognitive processes that drive persuasion, attitudinal and behavioral change.

Grigorios is currently both a member of (GAPI) International Group for Attitudes and Persuasion in the Universidad Autónoma de Madrid and (GAP) Group for Attitudes and Persuasion in the Ohio State University. Part of his research has been published in the Journal of Personality and Social Psychology, the European Journal of Marketing and the European Journal of Social Science Education and Research.

His main research interests surround issues related to the effects of emotions on cognitive and metacognitive processes, power and responsible decision making and consumers’ attitudinal and behavioral change. Moreover the last three years, Grigorios worked as a Lecturer of Marketing for Oxford Brookes University (Business College of Athens Campus) and the University of Derby (UoB) where he taught various Marketing and Corporate Social Responsibility classes.

Other activities

2007 – 2009               
Private Investment Development Company
Position: Strategic Planning Director               

2005 – 2007               
Darlas electronic applications s.a. Athens, Greece
Position: Marketing Director