Grigorios obtained his PhD from Athens University of Economics and Business in Greece (department of Marketing and Communications) conducting his thesis in collaboration with the Universidad Autónoma de Madrid in Spain (department of Psychology). His research focuses on the underlying cognitive and meta-cognitive processes that drive persuasion, attitudinal and behavioral change.
Grigorios is currently both a member of (GAPI) International Group for Attitudes and Persuasion in the Universidad Autónoma de Madrid and (GAP) Group for Attitudes and Persuasion in the Ohio State University. Part of his research has been published in the Journal of Personality and Social Psychology, the European Journal of Marketing and the European Journal of Social Science Education and Research.
His main research interests surround issues related to the effects of emotions on cognitive and metacognitive processes, power and responsible decision making and consumers’ attitudinal and behavioral change. Moreover the last three years, Grigorios worked as a Lecturer of Marketing for Oxford Brookes University (Business College of Athens Campus) and the University of Derby (UoB) where he taught various Marketing and Corporate Social Responsibility classes.