Dr Julie Whiteman

Dr Julie Whiteman

Department of Marketing
Lecturer in Marketing

Contact details

Room G43, University House
Birmingham Business School
University of Birmingham
B15 2TY

Julie Whiteman is a lecturer and researcher at University of Birmingham Business School. She is an Associate Fellow of the Higher Education Academy and a member of the Work Inclusivity Research Centre.

Julie’s marketing research interests include representation, consumption and social practice and her pedagogic research addresses creating an inclusive learning environment.


PhD Sociology, University of Birmingham

Post Graduate Certificate in Advanced Research Methods, University of Birmingham

Associate Fellow, Higher Education Academy

PGCE Post Compulsory Education, Birmingham City University

BA (Hons) Communication and Audio-Visual Studies with Politics, London Guildhall University


Julie Whiteman is an experienced marketer whose professional experience spans private, public and third sectors. Julie worked for several years in marketing before teaching professional marketing qualifications (Chartered Institute of Marketing and Institute of Sales and Marketing Management) and undertaking her PhD at University of Birmingham.

Julie has presented at national and international academic conferences and was a recipient of the Emerging Scholar Award at the Third International Conference on Communication and Media Studies at University of California, Berkeley.

Julie has extensive experience of research within the Birmingham Business School, is part of the Work Inclusivity Research Centre and has collaborated with the Equal Parenting Project.

Marketing research interests:

  • Media representation of gender, sexuality, ethnicity and class
  • Practices of consumption
  • Intersectional theory and research methods

Pedagogic research interests:

  • Creating an inclusive learning environment


Julie teaches across a range of undergraduate and postgraduate programmes within the Marketing Department.

2020 – 2021: Brand Marketing; Marketing Communications; Strategic Brand Management; Business Strategy & Entrepreneurship


Forbes.S., Birkett, H., Evans, L., Chung, H and Whiteman, J. (2020) Managing employees during the COVID-19 lockdown: Flexible working and the future of work.