Dr Lin Dong

Dr Lin Dong

The Department of Strategy and International Business
Assistant Professor of Strategic Management

Contact details

Address
Department of Strategy & International Business
Birmingham Business School
University of Birmingham
Edgbaston
Birmingham
B15 2TY

Dr Lin Dong is an assistant professor of strategic management in the Department of Strategy and International Business at Birmingham Business School. She received her Ph.D. from Imperial College London. Her research examines negative social evaluations such as stigma and misconduct. She is also interested in the role of organisation and technology in solving societal problems and facilitating positive change.

Qualifications

Ph.D. in Management, Imperial College London, 2018

MSc in Strategic Marketing, Imperial College London, 2014

BA. (Hons) in International Business Management, 2013

Teaching

Contemporary Issues in Management (MSc)

Research Methods (MSc)

Cross-Cultural Management (MSc)

Publications

Recent publications

Article

Eisingerich, AB, Marchand, A, Fritze, MP & Dong, L 2019, 'Hook vs. hope: How to enhance customer engagement through gamification', International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2019.02.003

Abstract

Yu, M, Silvestri, C, Dong, L & Mishina, Y 2021, 'Safety in numbers? How reputation and others’ misconduct change the effect of herding on punishment', Academy of Management Proceedings, vol. 2021, no. 1. https://doi.org/10.5465/AMBPP.2021.14686abstract

Conference contribution

Dong, L & Hudson, B 2020, Negative emotions? Or just difficult: Reframing negative emotions. in Negative emotions? Or just difficult: Reframing negative emotions. European Group for Organizational Studies (EGOS).

Paper

Yu, M, Silvestri, C, Dong, L & Mishina, Y 2020, 'Safety in numbers? How reputation and others’ misconduct change the effect of herding on punishment', Paper presented at SMS 40th Annual Conference, 26/10/20 - 30/10/20.

View all publications in research portal