Dr Yong Lin

Dr Yong Lin

Department of Management
Senior Lecturer (Associate Professor) in Operations and Supply Chain Management

Contact details

Department of Management
Birmingham Business School
University of Birmingham
B15 2TT

Dr Yong Lin is a Senior Lecturer (Associate Professor) in Operations and Supply Chain Management at the Birmingham Business School, University of Birmingham. Dr Lin’s work focuses on contemporary management issues at firm, supply chain, and business ecosystem levels. His recent research interests are in digital transformation and sustainability strategies and practices, supply chain risk and resilience, digital logistics platform and business ecosystem.

ORC profile


  • PhD in Management Science and Engineering, Huazhong University of Science & Technology, 2002
  • MSc in Industrial Engineering and Management, Huazhong University of Science & Technology, 1999
  • Senior Fellow of the Advance HE (Higher Education Academy)
  • Certified Management and Business Educator of CABS (Chartered Association of Business School)
  • Chartered Fellow of the Chartered Institute of Logistics and Transport (CILT)


Dr Yong Lin joined the University of Birmingham in September 2021 as Associate Professor in Operations and Supply Chain Management. Before that, he worked as Associate Professor at the University of Greenwich, and the Huazhong University of Science & Technology. He also had been a visiting researcher at the IfM (Institute for Manufacturing), University of Cambridge, and a research assistant at the Hong Kong University of Science & Technology.

Dr Lin has contributed to lead and coordinated in several research projects funded by the National Natural Science Foundation of China (NSFC), the 863 Program (National High Technology Research and Development Program of China), and the European Regional Development Fund. He also devoted to transfer research outputs in helping business via industry consulting projects.


  • Operations Management
  • Supply Chain Management

Postgraduate supervision

Yong welcomes PhD applicants who are interested in: 

  • digital transformation in supply chain
  • digital technologies and sustainability
  • logistics platform strategy
  • business ecosystems
  • manufacturing strategies


Research interests

Yong’s recent research interests are in digital transformation and sustainability strategies and practices in:

  • supply chain
  • supply chain risk and resilience
  • digital logistics platform
  • business ecosystems


  1. Yang, X.Y., Liu, W.H., Lim, M.K., Lin, Y., and Wei, W.Y. (2022). Exploring the factors to promote circular supply chain implementation in the smart logistics ecological chain. Industrial Marketing Management. Vol. 101, No. 2, pp. 57-70. https://doi.org/10.1016/j.indmarman.2021.11.015.
  2. Reilly, D., Warren, L., Gerhard, K., and Lin, Y. (2022). An investigation into the self-efficacy of year one undergraduate students at a widening participation university. Teaching in Higher Education. (in press). https://doi.org/10.1080/13562517.2021.2015756.
  3. Lin, Y., Chen, A.C., Yin, Y.H., Li, Q., Zhu, Q.N. and Luo, J. (2021). A Framework for Sustainable Management of the Platform Service Supply Chain: An Empirical Study of the Logistics Sector in China. International Journal of Production Economics. Vol. 235, No. 5, pp. 1-17. https://doi.org/10.1016/j.ijpe.2021.108112.
  4. Wei, S., Liu, W.H., Lin, Y., Wang, J.K. and Liu, T.T. (2021), Smart supply chain innovation model selection: exploitative or exploratory innovation?, International Journal of Logistics Research and Applications. In press, https://doi.org/10.1080/13675567.2021.1965104 
  5. Rong, K., Lin, Y., Radziwon, A., Yu, J., Zhang. Y. (2021). Exploring Regional Innovation Ecosystem: An Empirical Study in China. Industry and Innovation. Vol. 28, No. 5, pp. 545-569. https://doi.org/10.1080/13662716.2020.1830042.
  6. Warren, L. Reilly, D., Herdan, A., Lin, Y. (2020). Self-efficacy, performance and the role of blended learning, Journal of Applied Research in Higher Education. Vol. 13 No. 1, pp. 98-111. https://doi.org/10.1108/JARHE-08-2019-0210.
  7. Liu, W.H., Wang, S.Y., Lin, Y., Xie, D., Zhang, J.H. (2020). Effect of Intelligent Logistics Policy on Shareholder Value: Evidence from Chinese Logistics Companies, Transportation Research Part E: Logistics and Transportation Review. Vol. 137, No. 5, pp. 1-24. https://doi.org/10.1016/j.tre.2020.101928.
  8. Rong, K., Lin, Y., Yu, J. and Zhang, Y. (2020). Manufacturing strategies for the ecosystem-based manufacturing system in the context of 3D printing, International Journal of Production Research. Vol. 58, No. 8, pp. 2315-2334. https://doi.org/10.1080/00207543.2019.1627436.
  9. Lin, Y., Luo, J., Rong, K., Ieromonachou, P. and Huang, L. (2019). Strategic Orientation of Servitization in Manufacturing Firms and its Impacts on Firm Performance, Industrial Management & Data Systems. Vol. 119 No. 2, pp. 292-316. https://doi.org/10.1108/IMDS-10-2017-0485.  
  10. Rong, K., Lin, Y., Li, B.Y., Burström, T., Butel, L. and Yu, J. (2018). Business Ecosystem Research Agenda: More Dynamic, More Embedded and More Internationalized. Asian Business and Management, Vol. 17 No. 3, pp.167-182. https://doi.org/10.1057/s41291-018-0038-6.
  11.  Nguyen, T., Zhou, L., Spiegler, V., Ieromonachou, P. and Lin, Y. (2017). Big data analytics in supply chain management: A state-of-the-art literature review. Computers & Operations Research, Vol. 98 No. 10, pp. 254-264. https://doi.org/10.1016/j.cor.2017.07.004.
  12. Zhou, L., Xie, J.P., Gu, X.Y., Lin, Y., Ieromonachou, P. and Zhang, X.L. (2016). Forecasting return of used products for remanufacturing using Graphical Evaluation and Review Technique (GERT), International Journal of Production Economics. Vol. 181 No. 11, pp. 315-324. https://doi.org/10.1016/j.ijpe.2016.04.016.
  13. Lin, Y., Luo, J., Ma, S.H., Cai, S.Q. and Rong, K. (2016). Exploring the Service Quality in the e-Commerce Context: A Triadic View, Industrial Management & Data Systems. Vol. 116, No. 3, pp. 388 - 415. https://doi.org/10.1108/IMDS-04-2015-0116.
  14. Lin, Y., Pekkarinen, S. and Ma, S.H. (2015). Service-Dominant Logic for Managing the Logistics-Manufacturing Interface: A Case Study, International Journal of Logistics Management, Vol. 26, No. 1, pp. 195-214. https://doi.org/10.1108/IJLM-08-2013-0095.
  15. Rong, K., Hu, G.Y., Lin, Y., Shi, Y.J. and Guo, L. (2015). Understanding Business Ecosystem Using a 6C Framework in Internet-of-Things-Based Sectors, International Journal of Production Economics. Vol. 159, pp. 41-55. https://doi.org/10.1016/j.ijpe.2014.09.003
  16. Huang, Lin, Lin, Y., Ieromonachou, Petros, Zhou, Li and Luo, Jing (2015). Drivers and patterns of supply chain collaboration in the pharmaceutical industry: A case study on SMEs in China. Open Journal of Social Sciences. Vol. 3, No. 7, pp. 23-29. https://doi.org/10.4236/JSS.2015.37004.
  17. Nielsen, D., Ieromonachou, P., Lin, Y., White, A. (2015). Revision of Curricula in Higher Education Service Provision: For Better Learning Engagement and Collaborative Learning, Procedia Manufacturing, Vol. 3, pp. 3583-3590. https://doi.org/10.1016/j.promfg.2015.07.723.
  18. Rong, K., Lin, Y., Shi, Y.J., and Yu, J. (2013). Linking business ecosystem lifecycle with platform strategy: a triple view of technology, application and organisation, International Journal of Technology Management, Vol. 62 No. 1, pp. 75-94. https://doi.org/10.1504/IJTM.2013.053042.
  19. Lin, Y., Ma, S.H. and Zhou, L. (2012). Manufacturing Strategies for Time Based Competitive Advantages, Industrial Management & Data Systems, Vol. 112 No. 5, pp. 729-747. https://doi.org/10.1108/02635571211232299.
  20. Lin, Y. and Zhou, L. (2011). The impacts of product design change on supply chain risk: a case study, International Journal of Physical Distribution & Logistics Management. Vol. 41, No. 2, pp. 162-186. https://doi.org/10.1108/09600031111118549.  ** This paper is awarded as the “Highly Commended Paper 2012” by Emerald (http://www.emeraldinsight.com/authors/literati/awards.htm).
  21. Lin, Y. and Pekkarinen, S. (2011). QFD-based modular logistics service design, Journal of Business & Industrial Marketing. Vol. 26 No. 5, pp. 344-356. https://doi.org/10.1108/08858621111144406
  22. Lin, Y., Zhou, L., Shi, Y.J. and Ma, S.H. (2009). 3C Framework for Modular Supply Networks in the Chinese Automotive Industry, International Journal of Logistics Management. Vol. 20 No. 3, pp. 322-341. https://doi.org/10.1108/09574090911002805.



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