Alessandro Gerosa is a Lecturer in Marketing at Birmingham Business School, University of Birmingham. Before joining the Birmingham Business School, he worked as a Research Associate in economic sociology at the Catholic University of Milan (2020) and a Research Associate in cultural sociology at the University of Milan (2021). He has also been an Adjunct Professor of Sociology of Consumption at the Catholic University of Milan (2020). During his PhD, obtained in 2020, he has been a Visiting Researcher at the Research Institute for Cultural and Media Economies (CAMEo) at the University of Leicester.
Over the years, he also conducted research projects as a data analyst for private firms, magazines, and associations. Occasionally, he wrote articles for Italian and international magazines and blogs such as Treccani, The Sociological Review blog, CheFare, Intersezionale, and Vorrei. From 2012 to 2016, he served as a City Councillor for the Italian municipality of Monza.