Katharina Stolley

Katharina Stolley

Department of Marketing
Lecturer in Marketing

Contact details

Address
Birmingham Business School
University House
University of Birmingham
Edgbaston
Birmingham
B15 2TT
UK

Katharina Stolley is a Lecturer in the Department of Marketing at Birmingham Business School, University of Birmingham. 

Her research is situated within the field of marketing, specifically marketing within the creative industries and lies at the intersection of cultural production and consumption, branding, marketing communications and ethics. Her pedagogic research interests include critical, sociocultural, and pragmatic approaches to pedagogy.

Qualifications

  • Postgraduate Certificate in Advanced Research Methods and Skills, University of Birmingham, UK 
  • MSc in Consumer Behaviour, Goldsmiths University of London, UK 
  • BA (Hons) in Business Studies and International Management, University of Hertfordshire, UK & Hochschule Bremen, Germany 

Biography

Katharina Stolley is a Lecturer in Marketing at the University of Birmingham, and she teaches at both undergraduate and postgraduate levels. She is currently a personal tutor to undergraduate students. 

Drawing on interpretative methodologies, Katharina’s research focuses on marketing in the creative industries. She examines how advertising content blurs the line between entertainment and marketing communication in branded entertainment formats. She analyses how consumers navigate these new branded modalities and uncovers some of the hidden, deceptive practices inherent within them. Katharina is a member of the Culture Research Group and is completing her PhD. 

Prior to joining the University of Birmingham, Katharina worked as an Associate Lecturer at both Goldsmiths, University of London and London College of Fashion, University of the Arts. She has also worked as a Research Assistant at Goldsmiths, University of London within the Institute of Management Studies on a project investigating mobile payments and real-time marketing funded by Innovate UK. In terms of her professional practice, Katharina worked in marketing in the film and music industry as well as in the hospitality and skincare industry. She completed her vocational training in a talent agency as Merchant for Audio-Visual Media.

Teaching

  • BSc Public Relations and Reputation Management
  • MSc International Brand Management
  • MSc Contemporary Global Marketing and Responsibility Issues

Research

  • Arts Marketing
  • Production and Consumption in the Creative Industries
  • Branding
  • Marketing Communications
  • Ethics
  • Consumer Culture Theory (CCT)

Publications

  • Stolley, K., & Glynne S. (forthcoming). Marketing through Art: The case of Branded Entertainment. In Kerrigan, F., & Preece, C. (eds.) Marketing the Arts: Breaking Boundaries. (2nd edn). Abingdon: Routledge. 
  • Stolley, K., Kerrigan, F., & Yalkin, C. (2021). Branded entertainment - A critical review. In McDonald, P. (ed.) The Routledge Companion to Media Industries. Abingdon: Routledge, pp. 372 – 381.

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