Katharina Stolley is a Lecturer in Marketing at the University of Birmingham, and she teaches at both undergraduate and postgraduate levels. She is currently a personal tutor to undergraduate students.
Drawing on interpretative methodologies, Katharina’s research focuses on marketing in the creative industries. She examines how advertising content blurs the line between entertainment and marketing communication in branded entertainment formats. She analyses how consumers navigate these new branded modalities and uncovers some of the hidden, deceptive practices inherent within them. Katharina is a member of the Culture Research Group and is completing her PhD.
Prior to joining the University of Birmingham, Katharina worked as an Associate Lecturer at both Goldsmiths, University of London and London College of Fashion, University of the Arts. She has also worked as a Research Assistant at Goldsmiths, University of London within the Institute of Management Studies on a project investigating mobile payments and real-time marketing funded by Innovate UK. In terms of her professional practice, Katharina worked in marketing in the film and music industry as well as in the hospitality and skincare industry. She completed her vocational training in a talent agency as Merchant for Audio-Visual Media.