Recent publications
Article
Molesworth, M, Grigore, G, Patsiaouras, G & Moufahim, M 2024, 'Bullshit consumption: What lockdowns tell us about work-and-spend lives and care-full alternatives', Marketing Theory, pp. 1-19. https://doi.org/10.1177/14705931241230047
Husain, S, Molesworth, M & Grigore, G 2023, 'Expanding knowledge of institutional complexity through the hyphen-spaces opened up by participant videography', Journal of Marketing Management. https://doi.org/10.1080/0267257X.2023.2241474
Denegri-Knott, J, Jenkins, R, Molesworth, M & Grigore, G 2023, 'Platformised possessions and relational labour', Marketing Theory. https://doi.org/10.1177/14705931231201783
Truong, HB, Jesudoss, SP & Molesworth, M 2022, 'Consumer mischief as playful resistance to marketing in Twitter hashtag hijacking', Journal of Consumer Behaviour, vol. 21, no. 4, pp. 828-841. https://doi.org/10.1002/cb.2040
Mardon, R, Denegri-Knott, J & Molesworth, M 2022, '“Kind of mine, kind of not”: digital possessions and affordance misalignment', Journal of Consumer Research. https://doi.org/10.1093/jcr/ucac057
Grigore, G, Molesworth, M, Miles, C & Glozer, S 2021, '(Un)resolving digital technology paradoxes through the rhetoric of balance', Organization, vol. 28, no. 1, pp. 186-207. https://doi.org/10.1177/1350508420968196
Grigore, G, Molesworth, M, Vontea, A, Basnawi, AH, Celep, O & Jesudoss, SP 2021, 'Corporate social responsibility in liquid times: the case of Romania', Journal of Business Ethics, vol. 174, no. 4, pp. 763-782. https://doi.org/10.1007/s10551-021-04926-w
Grigore, G, Molesworth, M, Vonțea, A, Basnawi, AH, Celep, O & Jesudoss, SP 2021, 'Drama and discounting in the relational dynamics of corporate social responsibility', Journal of Business Ethics, vol. 174, no. 1, pp. 65-88. https://doi.org/10.1007/s10551-020-04591-5
Molesworth, M 2020, 'A Heteronomous Consumer Romance', Marketing Theory, vol. 20, no. 2, pp. 159-165. https://doi.org/10.1177/1470593119897767
Ali, I, Ali, M, Grigore, G, Molesworth, M & Jin, Z 2020, 'The moderating role of corporate reputation and employee-company identification on the work-related outcomes of job insecurity resulting from workforce localization policies', Journal of Business Research, vol. 117, pp. 825-838. https://doi.org/10.1016/j.jbusres.2019.02.060
Molesworth, M & Grigore, G 2019, 'Scripts people live in the marketplace: An application of script analysis to confessions of a shopaholic', Marketing Theory, vol. 19, no. 4, pp. 467-488. https://doi.org/10.1177/1470593118821725
Husain, S, Molesworth, M & Grigore, G 2019, '‘I once wore an angry bird T-shirt and went to read Qur’an’: Asymmetrical institutional complexity and emerging consumption practices in Pakistan', Marketing Theory, vol. 19, no. 3, pp. 367-390. https://doi.org/10.1177/1470593118821717
Jenkins, R & Molesworth, M 2018, 'Conceptualizing consumption in the imagination: Relationships and movements between imaginative forms and the marketplace', Marketing Theory, vol. 18, no. 3, pp. 327-347. https://doi.org/10.1177/1470593117740753
Molesworth, M, Grigore, GF & Jenkins, R 2018, 'Games people play with brands: An application of transactional analysis to marketplace relationships', Marketing Theory, vol. 18, no. 1, pp. 121-146. https://doi.org/10.1177/1470593117706530
Mardon, R, Molesworth, M & Grigore, G 2018, 'YouTube Beauty Gurus and the emotional labour of tribal entrepreneurship', Journal of Business Research, vol. 92, pp. 443-454. https://doi.org/10.1016/j.jbusres.2018.04.017
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