Scott Jones is an Assistant Professor in Marketing. Before joining Birmingham Business School, Scott was a Senior Lecturer in the Marketing at Sheffield Business School and has fifteen years of teaching experience in marketing. Scott is an experienced Chartered Marketer and has previously worked in marketing and management, before teaching marketing qualifications and undertaking his PhD at Lancaster University.
Scott is a Consumer Culture Theory (CCT) scholar, and his research interests lie in cultural aspects of consumption. His current interests include forms of escapism, fandom, and behaviours and attitudes to food waste and consumption. He has developed an interest in alternative research formats and dissemination, including storytelling, videography, and podcasts. In 2022, Scott was awarded funding to develop a podcast series exploring PhD publication by alternative format. Scott has presented his research at national and international conferences and has published in a number of leading journals, including, Marketing Theory, Journal of Business Research, and the Journal of Marketing Management.