Recent publications
Article
Chung, H, Seo, H, Birkett, H & Forbes, S 2022, 'Working from home and the division of childcare and housework among dual-earner parents during the pandemic in the UK', Merits, vol. 2, no. 4, pp. 270-292. https://doi.org/10.3390/merits2040019
Chung, H, Birkett, H, Forbes, S & Seo, H 2021, 'Covid-19, flexible working, and implications for gender equality in the United Kingdom', Gender and Society, vol. 35, no. 2, pp. 218-232. https://doi.org/10.1177/08912432211001304
Wells, VK, Forbes, S, Powell, M & O'Reilly, D 2021, 'Segmentation, environmental identity and stages of change: an application to a wildlife trust', Business Strategy and the Environment. https://doi.org/10.1002/bse.2927
Forbes, S & Avis, M 2020, 'Construct Creation from Research Questions', European Journal of Marketing, vol. 54, no. 8, pp. 1817--1838.
Birkett, H & Forbes, S 2019, 'Where’s dad? Exploring the low take-up of inclusive parenting policies in the UK', Policy Studies, vol. 40, no. 2, pp. 205-224. https://doi.org/10.1080/01442872.2019.1581160
Robertson, K, Forbes, S & Thyne, M 2017, 'Perpetration of alcohol related aggression by male and female college students: An examination of overt and relational aggression', Journal of Interpersonal Violence. https://doi.org/10.1177/0886260517696872
Avis, M, Forbes, S & Ferguson, S 2014, 'The brand personality of rocks: A critical evaluation of a brand personality scale', Marketing Theory, vol. 14, no. 4, pp. 451-475. https://doi.org/10.1177/1470593113512323
Commissioned report
Forbes, S, Birkett, H & Smith, P 2020, What motivates employers to improve their Shared Parental Leave and pay offers? Government Equalities Office. <https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/952934/What_motivates_employers_to_improve_their_Shared_Parental_Leave_and_pay_offers.pdf>
Other report
Forbes, S, Birkett, H, Evans, L, Chung, H & Whiteman, J 2020, Managing employees during the COVID-19 pandemic: flexible working and the future of work. University of Birmingham. <https://www.birmingham.ac.uk/Documents/college-social-sciences/business/research/responsible-business/managerial-experiences-during-covid19-2020-accessible.pdf>
Chung, H, Seo, H, Forbes, S & Birkett, H 2020, Working from home during the COVID-19 lockdown: changing preferences and the future of work. University of Birmingham. <https://www.birmingham.ac.uk/documents/college-social-sciences/business/research/wirc/epp-working-from-home-covid-19-lockdown.pdf>
View all publications in research portal