Before entering academia, Dr. Toral Manson worked as a senior manager in the retail banking industry and as a project manager for a range of institutions and had been involved in a number of projects in change management and restructuring. Since 2012, she designed and developed an innovative portfolio of marketing and management courses both at the undergraduate and postgraduate levels at Birmingham Business School. She teaches and assesses several courses and various dissertation projects on a wide spectrum of marketing subjects using research and practice-led teaching and blended learning techniques. Her research interest involves, entrepreneurial marketing, digital marketing, social media use, retailing and blended pedagogic approaches.
In addition to these and inline with her managerial expertise she is involved in different leadership roles, for instance among these are Education Lead for the Department, Programme Directorship, and Academic Integrity Officer. These roles involve long-term planning and coordination, such as planning the smooth delivery of the courses in collaboration with the module leaders, mentoring staff, and programme/module designs, as well as day to day operations.