Dr Inci Toral Manson

Dr Inci Toral Manson

Department of Marketing
Lecturer

Contact details

Address
Business School, University House
University of Birmingham
Edgbaston
Birmingham
B15 2TT

Before entering academia Dr. Inci N. Toral Manson worked as a senior manager in the retail banking industry and as a project manager for a range of technology and banking institutions. She has been involved in a number of projects in change and restructuring. Since 2012 Dr. Toral Manson has developed an innovative portfolio of marketing and management courses both at the undergraduate and postgraduate levels. Her research interests are digital marketing, retailing, strategic marketing, social media marketing, B2B marketing and blended learning pedagogy.

Qualifications

PhD in Marketing and Management (2012)

MSc in Information Technologies Management (2008)

BA in Management (1990) 

Senior Fellow of the Higher Education Academy, UK (2019)

Associate Fellow of the Higher Education Academy (2013)

Biography

Before entering academia, Dr. Toral Manson worked as a senior manager in the retail banking industry and as a project manager for a range of institutions and had been involved in a number of projects in change management and restructuring. Since 2012, she designed and developed an innovative portfolio of marketing and management courses both at the undergraduate and postgraduate levels at Birmingham Business School. She teaches and assesses several courses and various dissertation projects on a wide spectrum of marketing subjects using research and practice-led teaching and blended learning techniques. Her research interest involves, entrepreneurial marketing, digital marketing, social media use, retailing and blended pedagogic approaches.

 In addition to these and inline with her managerial expertise she is involved in different leadership roles, for instance among these are Education Lead for the Department, Programme Directorship, and Academic Integrity Officer. These roles involve long-term planning and coordination, such as planning the smooth delivery of the courses in collaboration with the module leaders, mentoring staff, and programme/module designs, as well as day to day operations.

Teaching

She currently teaches

  • Event Management (UK and Singapore)
  • Services and Retail Strategy (UK and Dubai)

Research

Research interests

 Current projects

  •  Toral I., de Kervenoael R. Jia Y., What makes social media influencers attractive? A study into the personalities of non-celebrity product endorsers, Recent Advances in Retailing and Consumer Services Conference (2020)
  • Toral I., Guy R., Retail Atmospherics from the consumers’ eyes: an ethnographic approach to in-store experiences Recent Advances in Retailing and Consumer Services Conference (2020)
  • de Kervenoael R., Schwob A., Hassan R., Toral I., Kanakakis M., Re-investigating the intention to use smart home product to understand progressive digital consumption: Incorporating the Role of Attitude, Perceived benefits and scalability, Recent Advances in Retailing and Consumer Services Conference (2020)

Publications

Conference Proceedings 

  • Toral I., Montano S., (2019) The Future of Technology in HE: A discussion on the challenges and Opportunities, First Responsible Business Symposium, Birmingham Business School
  • The Process of Crowdfturfing: An Exploration of the Impacts of Social Media Manipulations on Retailers. Recent Advances In Retailing And Services Science Conference, 2019
  • Transnational Immigrant Tourists and their Gifting Habits: A study on Chinese immigrants living in the UK, Recent Advances In Retailing And Services Science Conference, 2019
  • Nguyen L., Toral I. (2018), Impacts of Collaborative Artwork Sense-making on Arts Consumers’ Value Creation and Engagement, Academy of Marketing, 17th International Arts, Heritage, Nonprofit and Social Marketing Colloquium, 2018
  • Liu M., Toral I., (2018), Transnational Immigrant Tourists and their Gifting Habits: A study on Chinese immigrants living in the UK, Association of North America Higher Education International, Global Conference on Business, Hospitality and Tourism Research (GLOSEARCH) 2018
  • de Kervenoel R., Toral I., Schwob A., (2018), B2B Market Actors in the Health Ecosystem: Social Media Technology and Self-Governance Practice, EURAM 2018
  • Toral I., de Kervenoel R., Westwood H., (2018), Co-learning Experience in Retail Spaces: Augmented Virtual Reality in Use, EIRASS 2018
  • Toral I., de Kervenoel R., Schwob A., (2017), Salesforce Social Media Engagement in B2B and Positive Coping: Towards Gig Economy, Academy of Marketing, SIG Symposium (2017)