Dr Ferran Vendrell-Herrero

Dr Ferran Vendrell-Herrero

Department of Management
Reader in the Economics of Strategy and Innovation

Contact details

Birmingham Business School
University House
University of Birmingham
B15 2TT

Dr Ferran Vendrell is a Reader in the Economics of Strategy and Innovation. 

Ferran's main research interests are technological innovation, servitization of manufacturing, digital transformation of businesses, and the connection between exporting and productivity. Ferran’s extensive research has appeared in world-leading and internationally recognized academic journals and has been transferred to private companies, being an impact case with BBC a testament of this.



Ferran is a Reader in the Economics of Strategy and Innovation. He previously worked at University of Deusto and BarcelonaTech (Spain). Ferran has also held Visiting Scholar positions at the Politecnico di Milano (Italy) and ESADE business school (Spain).

Ferran has published theory and empirically driven articles across the fields of innovation, strategy and international business. Ferran’s research aim is to uncover innovation, digitization and internationalization dynamics of small and large organizations in manufacturing and creative industries. Across these themes he has made a distinctive contribution through publications in world-leading and internationally-recognized journals, including the Journal of International Business Studies, Journal of World BusinessInternational Journal of Operations and Production Management, Regional Studies, Industrial Marketing Management, International Journal of Production EconomicsTechnovationInternational Business ReviewSmall Business Economics, and R&D Management.

Additionally, Dr Vendrell-Herrero has a relevant role in the growing academic community studying the implementation of services in manufacturing companies. He scientifically directs the International Conference on Business Servitization, which is now into its eighth edition. He also has co-edited special issues on service implementation in the International Journal of Production Economics, Regional Studies and Technovation.

Apart from his research activities, Ferran is a qualified teacher (HEA Senior Fellow, 2016) as well, with extensive experience teaching at all levels. He is the Year Abroad tutor (outgoing students) in the business school and teaches courses on economics and quantitative methods for business students.


Economics for Business (1st year Bsc Business Management)

Intermediate Business Economics and the macroeconomy (2nd Year Bsc Business Management: Birmingham and Singapore)

Quantitative Management Techniques (GDBA)

Postgraduate supervision

As a PhD supervisor Dr Vendrell-Herrero supports students become adaptive and resilient in their own learning journeys. He welcomes enquiries from potential PhD students who are interested in Industry 4.0, servitization of manufacturing and/or SME internationalization. He is particularly interested in proposals that aim to uncover new insights in these areas through empirical investigation (via quantitative approaches only) and possibly through studies which are international in scope, and which aim to provide lessons for both practitioners and policy makers.

Former PhD students (job placement):

  1. Roberto Moreno (Technological University of Peru)
  2. Anna M. Sanchez (Ramon Lull University)
  3. Vasileios Myrthianos (The Polytechnic University of Catalonia)


Economic and data driven analysis of organizations in manufacturing and creative industries. Focus on technological innovation, service implementation, digital transformation and exporting.

Ferran’s research has a strong industrial orientation and often takes a quantitative/positivist approach. He has particular expertise in panel data, propensity score matching, and discrete choice models. Ferran’s research has benefited from participating in internationally funded projects and have influenced private companies thinking and action, as demonstrated by a REF-2021 impact case with BBC.

Research Grants and Impact

2021: REF-2021 impact case.  Enabling BBC Worldwide to compete in the digital era (according to conservative estimate corporation’s annual revenues increased by more than £1m), PI

2018: Spanish ministry of science and innovation. SERSISTEMICS - Service systemic innovation: Reconfiguring production processes and value propositions in complex business ecosystems (~100,000€), Co-I (with Ivanka Visnjic)

2015: Horizon 2020 - Marie Skłodowska-Curie Actions. MAKERS on Smart Manufacturing for EU Growth and Prosperity (~1m €), Co-I (with Lisa de Propris)

2014: Spanish ministry of science and innovation. SERVDIG – Advanced ERP Systems and cloud computing: Implication of Servitization on Supply Chain Management (~20,000 €), Co-I (with Oscar Bustinza)

2006: Spanish Ministry of industry (DGPYME). The university spin-off in Spain as a model for the creation of technology-intensive companies. (~60,000€), Co-I (with Pedro Ortin).

Other activities

  • Scientific Director of the International Conference on Business Servitization
  • Fellow of the Higher Education Academy



Vendrell-Herrero, F., Darko, C., Gomes, E., Lehman, D.W. (2021). Home Market Economic Development as a Moderator of the Self-Selection and Learning-by-Exporting Effects. Journal of International Business Studies. Forthcoming.

Vendrell-Herrero, F., Bustinza, O.F., Vaillant, Y. (2021) Adoption and Optimal Configuration of Smart Products: The Role of Firm Internationalization and Offer Hybridization. Industrial Marketing Management, 95, 41-53 https://www.sciencedirect.com/science/article/pii/S0019850121000729

Gomes, E., Lehman, D., Vendrell-Herrero, F., Bustinza, O.F. (2021) A History-Based Framework of Servitization and Deservitization. International Journal of Operations & Production Management, In Press https://www.emerald.com/insight/content/doi/10.1108/IJOPM-08-2020-0528/full/html

Vendrell-Herrero, F., Gomes, E., Opazo-Basaez, M., & Bustinza, O. F. (2021). Knowledge acquisition throughout the lifecycle: product and industry learning frameworks. Journal of Knowledge Management. In Press https://www.emerald.com/insight/content/doi/10.1108/JKM-05-2021-0387/full/html

Aquilante, T., Vendrell-Herrero, F. (2021) Bundling and Exporting: Evidence from German SMEs.  Journal of Business Research, 132, 32-44 https://www.sciencedirect.com/science/article/pii/S0148296321002228

Vendrell-Herrero, F., Vaillant, Y., Bustinza, O., Lafuente, E. (2021)  Product Lifespan: The Missing Link in Servitization.  Production, Planning and Control, In Press https://www.tandfonline.com/doi/full/10.1080/09537287.2020.1867773

Vaillant, Y., Lafuente, E., Horvath, K., Vendrell-Herrero, F. Regions on Course for the Fourth Industrial Revolution: The role of a strong indigenous T-KIBS sector. Regional Studies, In Press 

Lafuente, E., Vaillant, Y., Alvarado, M., Mora, R., Vendrell-Herrero, F. (2021). Experience as a catalyst of export destinations: The ambidextrous connection between international experience and past entrepreneurial experience. International Business Review, 101765 https://www.sciencedirect.com/science/article/pii/S0969593120301141

Vendrell-Herrero, F., Bustinza, O. F., & Opazo-Basaez, M. (2021). Information technologies and product-service innovation: The moderating role of service R&D team structure. Journal of Business Research. 128, 673-687. https://www.sciencedirect.com/science/article/pii/S0148296320300606

Vendrell-Herrero, F., Darko, C., & Vaillant, Y. (2020). Firm productivity and government contracts: The moderating role of corruption. Socio-Economic Planning Sciences, 100899. 

Vendrell-Herrero, F., Darko, C. & Ghauri, P. (2020) Knowledge Management competences, exporting, and productivity in Africa: Uncovering contextual paradoxes. Journal of Knowledge Management, 24(1), 81-104 https://www.emerald.com/insight/content/doi/10.1108/JKM-07-2018-0433/full/html?ContensisTextOnly=true

Bustinza, O. F., Vendrell-Herrero, F., & Gomes, E. (2020). Unpacking the effect of strategic ambidexterity on performance: A cross-country comparison of MMNEs developing product-service innovation. International Business Review, 29(6) 10156. https://www.sciencedirect.com/science/article/pii/S0969593118304669

Gomes, E., Sousa, C. M., & Vendrell-Herrero, F. (2020). International marketing agility: conceptualization and research agenda. International Marketing Review. 37(2), 261  https://www.emerald.com/insight/content/doi/10.1108/IMR-07-2019-0171/full/html

Lafuente, E., Vaillant, Y., Vendrell-Herrero, F., (2019). Conformance and performance roles of bank boards: The connection between non-performing loans and non-performing directorships. European Management Journal, In Press. https://www.sciencedirect.com/science/article/pii/S0263237319300520

Bustinza, O., Lafuente, E., Rabetino, R., Vaillant, Y., Vendrell-Herrero, F. (2019) Make-or-Buy Configurational Approaches in Product-Service Ecosystems and Performance.  Journal of Business Research, In Press. https://www.sciencedirect.com/science/article/pii/S0148296319300396

Lafuente, E., Vaillant, Y., Vendrell-Herrero, F., (2019). Territorial Servitization and the Manufacturing Renaissance in Knowledge-based Economies. Regional Studies, 53(3), 313-319 https://www.tandfonline.com/doi/full/10.1080/00343404.2018.1542670?af=R

Bustinza, O.F., Gomes, E., Vendrell-Herrero, F., Baines, T. (2019) Product innovation and performance: The role of collaborative partnerships and R&D intensity. R&D Management, 49(1), 33-45 https://onlinelibrary.wiley.com/doi/full/10.1111/radm.12269

Lafuente, E., Vaillant, Y., Vendrell-Herrero, F., Gomes, E. (2018) Bouncing back to international success: Entrepreneurial resilience and the internationalization of subsequent ventures created by serial entrepreneurs. Applied Pshychology: An international review, In Press. https://onlinelibrary.wiley.com/doi/full/10.1111/apps.12175

Vendrell-Herrero, F., Gomes, E., Bustinza, O., Mellahi, K. (2018). Uncovering the role of cross-border strategic alliances and expertise decision centralization  in enhancing product-service innovation in MMNEs. International Business Review, 27(4), 814-825. https://www.sciencedirect.com/science/article/pii/S096959311730656X

Gomes, E., Vendrell-Herrero, F., Mellahi, K., Angwin, D., Sousa, C. (2018). Testing the self-selection theory in high corruption environments: Evidence from African SMEs International Marketing Review. 35 (5), 733-759. https://www.emeraldinsight.com/doi/full/10.1108/IMR-03-2017-0054

Vendrell-Herrero, F., Gomes, E., Collinson, S., Parry, G., Bustinza, O.F. (2018). Selling digital services abroad: How do extrinsic attributes influence foreign consumers’ purchase intentions? International Business Review 27(1), 173-185. https://www.sciencedirect.com/science/article/pii/S0969593117304808

Bigdeli, A., Bustinza, O.F., Vendrell-Herrero, F., Baines, T (2018). Value Network Dominance and Risk Perception in Servitized Manufacturing Firms. International Journal of Production Research, 56(6), 2169-2183https://www.tandfonline.com/doi/abs/10.1080/00207543.2017.1341063

Parry, G., Pogrebna, G., Vendrell-Herrero, F. (2018) Windowing for Television Content: Lessons for Digital Business Models. Strategic Change, 149-158 https://onlinelibrary.wiley.com/doi/10.1002/jsc.2190

Bustinza, O.F., Vendrell-Herrero, F., Baines, T. (2017). Service implementation in manufacturing: An organizational transformation perspective. International Journal of Production Economics, 192, 1-8 https://www.sciencedirect.com/science/article/pii/S0925527317302591

Lafuente, E., Vaillant, Y., Vendrell-Herrero, F. (2017). Territorial Servitization: Exploring the virtuous circle connecting knowledge-intensive services and new manufacturing businesses. International Journal of Production Economics, 192, 19-28. https://www.sciencedirect.com/science/article/pii/S0925527316303838

Vendrell-Herrero, F., Gomes, E., Mellahi, K., Child, J. (2017). Building international business bridges in geographically isolated areas: The role of Foreign Market Focus and Outward Looking Competences in Latin American SMEs . Journal of World Business. 52, 489-502 https://www.sciencedirect.com/science/article/pii/S1090951616300943

Vendrell-Herrero, F., Bustinza, O.F., Parry, G., Georgantzis, N. (2017). Servitization, digitization and supply chain interdependency. Industrial Marketing Management 60, 69-81 https://www.sciencedirect.com/science/article/pii/S0019850116301213

Bustinza, O., Vendrell-Herrero, F., Perez-Arostegui, M.N, Parry, G. (2016) . Technological Capabilities, Resilience Capabilities and Organisational Effectiveness". The International Jornal of Human Resources Management, in Press. https://www.tandfonline.com/doi/full/10.1080/09585192.2016.1216878

Aranguren, M.J., Maza-Aramburu, X., Parrilli, D., Vendrell-Herrero, F., Wilson, J. (2014) Nested Methodological Approaches for Cluster Policy Evaluation: An Application to the Basque Country, Regional Studies, Vol. 48 (9), 1547-1562. https://www.tandfonline.com/doi/abs/10.1080/00343404.2012.750423

Ortín-Ángel, P., Vendrell-Herrero, F. (2014) University spin-offs Vs. other NTBFs: Total Factor Productivity at outset and evolution, Technovation, Vol. 34 (2),101-112. https://www.sciencedirect.com/science/article/pii/S0166497213001119

Bustinza, O., Parry, G., Vendrell-Herrero, F. (2013). Supply and Demand Chain Management orientation - Adding services to product offerings, Supply Chain Management: An International Journal, 18(6), 618-629. https://www.emeraldinsight.com/doi/full/10.1108/SCM-05-2013-0149

Bustinza, O.F., Vendrell-Herrero, F., Parry, G., Myrthianos, V. (2013) Music Business Models and Piracy, Industrial Management & Data Systems, 113 (1), 4-22. https://www.emeraldinsight.com/doi/full/10.1108/02635571311289638

Parry, G., Bustinza, O.F., Vendrell-Herrero, F., (2012) Servitisation and Value Co-production in the UK Music Industry, International Journal of Production Economics, 135: 320 332. 

González-Pernía, J.L., Peña-Legazkue, I., Vendrell-Herrero, F (2012) Innovation, Entrepreneurial Activity and Competitiveness at a sub-national level, Small Business Economics, 39(3), 561-574. 

Ortín-Ángel, P. and Vendrell-Herrero, F. (2010) Why do University Spin-offs attract more Venture Capitalists?, Venture Capital 12(4): 285-306. https://www.tandfonline.com/doi/abs/10.1080/13691066.2010.486166

View all publications in research portal


Servitization of manufacturing and digital transformation in businesses.