Dr Ferran Vendrell-Herrero

Dr Ferran Vendrell-Herrero

Department of Management
Senior Lecturer in Business Economics

Contact details

Birmingham Business School
University House
University of Birmingham
B15 2TT

Dr. Ferran Vendrell is a Senior Lecturer (Associate Professor) in Business Economics. Ferran’s research aim is to uncover innovation, digitization and internationalization dynamics of small and large organizations in manufacturing and creative industries. Across these themes he has made a distinctive contribution through publications in top academic journals, including the Journal of World Business, International Journal of Production Economics, Technovation, Industrial Marketing Management, International Business Review, Small Business Economics, Regional Studies, Supply Chain Management, International Journal of Production Research and the International Journal of Human Resource Management.

Additionally, Dr Vendrell-Herrero has a relevant role in the growing academic community studying the implementation of services in manufacturing companies. He initiated and scientifically directs the International Conference on Business Servitization, which is now into its sixth edition and has co-edited special issues on service implementation in the International Journal of Production Economics, Regional Studies, International Marketing Review, Strategic Change and Competitiveness Review. Further to this, he is a co-investigator of the H2020 Makers - Smart Manufacturing for EU growth and prosperity, in which he has a leading role in the work package analysing how European manufacturers implement service business models.

Apart from his research activities, Ferran is a qualified teacher (HEA Senior Fellow, 2016) as well, with extensive experience teaching at all levels. He is the Year Abroad tutor (outgoing students) in the business school and teaches courses on business economics and macroeconomics.

As a PhD supervisor Dr Vendrell-Herrero supports students become adaptive and resilient in their own learning journeys. He welcomes enquiries from potential PhD students who are interested in economics of the organization, service/digital business models or international business. He is particularly interested in proposals that aim to uncover new insights in these areas through empirical investigation (via quantitative approaches only) and possibly through studies which are international in scope, and which aim to provide lessons for both practitioners and policy makers.



Economics for Business (1st year Bsc Business Management)

Intermediate Business Economics and the macroeconomy (2nd Year Bsc Business Management: Birmingham and Singapore)


  • Economics of the Organization 
  • Service and Digital Business Models
  • Strategy and International Business


Other activities


  • Scientific Director of the International Conference on Business Servitization



Vendrell-Herrero, F., Gomes, E., Collinson, S., Parry, G., Bustinza, O.F. (Forthcoming). Selling digital services abroad: How do extrinsic attributes influence foreign consumers’ purchase intentions? International Business Review.

Bustinza, O.F., Vendrell-Herrero, F., Baines, T. (Forthcoming). Service implementation in manufacturing: An organisational transformation perspective. International Journal of Production Economics.

Bigdeli, A., Bustinza, O.F., Vendrell-Herrero, F., Baines, T. (Forthcoming) Value Network Dominance and Risk Perception in Servitized Manufacturing Firms". International Journal of Production Research http://dx.doi.org/10.1080/00207543.2017.1341063

Bustinza, O.F., Gomes, E., Vendrell-Herrero, F., Baines, T. (Forthcoming) "Product -service innovation and performance:The role of collaborative partnerships and R&D intensity. R&D Management http://onlinelibrary.wiley.com/doi/10.1111/radm.12269/full

Lafuente, E., Vaillant, Y., Vendrell-Herrero, F. (Forthcoming). Territorial Servitization: Exploring the virtuous circle connecting knowledge-intensive services and new manufacturing businesses. International Journal of Production Economics.http://dx.doi.org/10.1016/j.ijpe.2016.12.006

Bustinza, O., Vendrell-Herrero, F., Perez-Arostegui, M.N, Parry, G. (Forthcoming) . Technological Capabilities, Resilience Capabilities and Organisational Effectiveness. The International Journal of Human Resources Managementhttp://www.tandfonline.com/doi/abs/10.1080/09585192.2016.1216878

Vendrell-Herrero, F., Gomes, E., Mellahi, K, Child, J. (2017). Building international business bridges in geographically isolated areas: The role of Foreign Market Focus and Outward Looking Competences in Latin American SMEs. Journal of World Business 52, 489-502 http://www.sciencedirect.com/science/article/pii/S1090951616300943

Vendrell-Herrero, F., Bustinza, O.F., Parry, G., Georgantzis, N. (2017). Servitization, digitization and supply chain interdependency. Industrial Marketing Management 60, 69-81. http://www.sciencedirect.com/science/article/pii/S0019850116301213

Vendrell-Herrero, F., Myrthianos, V., Parry, G., Bustinza, O. (2017). Digital Dark Matter within product service systems. Competitiveness Review, Vol. 27 Iss 1 pp. 62 - 79http://www.emeraldinsight.com/doi/pdfplus/10.1108/CR-11-2014-0037

Ortín-Ángel, P., Vendrell-Herrero, F. (2014). University spin-offs Vs. other NTBFs: Total Factor Productivity at outset and evolution. Technovation, Vol. 34 (2), pp.101-112 http://www.sciencedirect.com/science/article/pii/S0166497213001119

Aranguren, M.J., Maza-Aramburu, X., Parrilli, D., Vendrell-Herrero, F., Wilson, J. (2014). Nested Methodological Approaches for Cluster Policy Evaluation: An Application to the Basque Country. Regional Studies, 48 (9), 1547-1562 http://www.tandfonline.com/eprint/KKtf6w348n8pfsZgeRid/full

Vendrell-Herrero, F., González-Pernía, J.L., Peña-Legazkue, I. (2014). Do incentive matter to promote high technology-driven entrepreneurial activity?, International Entrepreneurship and Management Journal, Vol. 10 (1), 43-66 http://link.springer.com/article/10.1007/s11365-011-0181-4

Bustinza, O., Parry, G., Vendrell-Herrero, F. (2013). Supply and Demand Chain Management orientation - Adding services to product offerings, Supply Chain Management: An International Journal, Vol. 18 (6), 618-629 http://www.emeraldinsight.com/doi/full/10.1108/SCM-05-2013-0149

Bustinza, O.F., Vendrell-Herrero, F., Parry, G., Myrthianos, V. (2013). Music Business Models and Piracy, Industrial Management & Data Systems, Vol. 113 (1), pp. 4-22 http://www.emeraldinsight.com/doi/full/10.1108/02635571311289638

Parry, G., Bustinza, O.F., Vendrell-Herrero, F. (2012). Servitisation and Value Co-production in the UK Music Industry, International Journal of Production Economics, 135: 320-332 http://www.sciencedirect.com/science/article/pii/S0925527311003276

González-Pernía, J.L., Peña-Legazkue, I., Vendrell-Herrero, F. (2012). Innovation, Entrepreneurial Activity and Competitiveness at a sub-national level, Small Business Economics, 39(3), 561-574 http://link.springer.com/article/10.1007/s11187-011-9330-y

Ortín-Ángel, P. and Vendrell-Herrero, F. (2010). Why do University Spin-offs attract more Venture Capitalists?, Venture Capital 12(4): 285-306 http://www.tandfonline.com/doi/abs/10.1080/13691066.2010.486166