Dr Ferran Vendrell-Herrero

Dr Ferran Vendrell-Herrero

Department of Management
Senior Lecturer in Business Economics

Contact details

Birmingham Business School
University House
University of Birmingham
B15 2TT

Dr. Ferran Vendrell is a Senior Lecturer (Associate Professor) in Business Economics. Ferran’s research aim is to uncover innovation, digitization and internationalization dynamics of small and large organizations in manufacturing and creative industries. Across these themes he has made a distinctive contribution through publications in top academic journals, including the Journal of World Business, International Journal of Production Economics, Technovation, Industrial Marketing Management, International Business Review, Small Business Economics, Regional Studies, Supply Chain Management, International Journal of Production Research and European Management Journal.

Additionally, Dr Vendrell-Herrero has a relevant role in the growing academic community studying the implementation of services in manufacturing companies. He scientifically directs the International Conference on Business Servitization, which is now into its eighth edition. He also and has co-edited special issues on service implementation in the International Journal of Production Economics and Regional Studies and Competitiveness Review.

Apart from his research activities, Ferran is a qualified teacher (HEA Senior Fellow, 2016) as well, with extensive experience teaching at all levels. He is the Year Abroad tutor (outgoing students) in the business school and teaches courses on economics for business students.

As a PhD supervisor Dr Vendrell-Herrero supports students become adaptive and resilient in their own learning journeys. He welcomes enquiries from potential PhD students who are interested in economics of the organization, service/digital business models or international business. He is particularly interested in proposals that aim to uncover new insights in these areas through empirical investigation (via quantitative approaches only) and possibly through studies which are international in scope, and which aim to provide lessons for both practitioners and policy makers.



Economics for Business (1st year Bsc Business Management)

Intermediate Business Economics and the macroeconomy (2nd Year Bsc Business Management: Birmingham and Singapore)


  • Economics of the Organization 
  • Service and Digital Business Models
  • Strategy and International Business


Other activities


  • Scientific Director of the International Conference on Business Servitization



Lafuente, E., Vaillant, Y., Vendrell-Herrero, F., (2019). Conformance and performance roles of bank boards: The connection between non-performing loans and non-performing directorships. European Management Journal, In Press. https://www.sciencedirect.com/science/article/pii/S0263237319300520

Bustinza, O. F., Vendrell-Herrero, F., & Gomes, E. (2019). Unpacking the effect of strategic ambidexterity on performance: A cross-country comparison of MMNEs developing product-service innovation. International Business Review, In Press. https://www.sciencedirect.com/science/article/pii/S0969593118304669

Vendrell-Herrero, F., Darko, C. & Ghauri, P. (2019) Knowledge Management competences, exporting, and productivity in Africa: Uncovering contextual paradoxes. Journal of Knowledge Management, In Press https://www.emeraldinsight.com/doi/full/10.1108/JKM-07-2018-0433

Bustinza, O., Lafuente, E., Rabetino, R., Vaillant, Y., Vendrell-Herrero, F. (2019) Make-or-Buy Configurational Approaches in Product-Service Ecosystems and Performance.  Journal of Business Research, In Press. https://www.sciencedirect.com/science/article/pii/S0148296319300396

Lafuente, E., Vaillant, Y., Vendrell-Herrero, F., (2019). Territorial Servitization and the Manufacturing Renaissance in Knowledge-based Economies. Regional Studies, 53(3), 313-319 https://www.tandfonline.com/doi/full/10.1080/00343404.2018.1542670?af=R

Bustinza, O.F., Gomes, E., Vendrell-Herrero, F., Baines, T. (2019) Product innovation and performance: The role of collaborative partnerships and R&D intensity. R&D Management, 49(1), 33-45 https://onlinelibrary.wiley.com/doi/full/10.1111/radm.12269

Lafuente, E., Vaillant, Y., Vendrell-Herrero, F., Gomes, E. (2018) Bouncing back to international success: Entrepreneurial resilience and the internationalization of subsequent ventures created by serial entrepreneurs. Applied Pshychology: An international review, In Press. https://onlinelibrary.wiley.com/doi/full/10.1111/apps.12175

Vendrell-Herrero, F., Gomes, E., Bustinza, O., Mellahi, K. (2018). Uncovering the role of cross-border strategic alliances and expertise decision centralization  in enhancing product-service innovation in MMNEs. International Business Review, 27(4), 814-825. https://www.sciencedirect.com/science/article/pii/S096959311730656X

Gomes, E., Vendrell-Herrero, F., Mellahi, K., Angwin, D., Sousa, C. (2018). Testing the self-selection theory in high corruption environments: Evidence from African SMEs International Marketing Review. 35 (5), 733-759. https://www.emeraldinsight.com/doi/full/10.1108/IMR-03-2017-0054

Vendrell-Herrero, F., Gomes, E., Collinson, S., Parry, G., Bustinza, O.F. (2018). Selling digital services abroad: How do extrinsic attributes influence foreign consumers’ purchase intentions? International Business Review 27(1), 173-185. https://www.sciencedirect.com/science/article/pii/S0969593117304808

Bigdeli, A., Bustinza, O.F., Vendrell-Herrero, F., Baines, T (2018). Value Network Dominance and Risk Perception in Servitized Manufacturing Firms. International Journal of Production Research, 56(6), 2169-2183. https://www.tandfonline.com/doi/abs/10.1080/00207543.2017.1341063

Parry, G., Pogrebna, G., Vendrell-Herrero, F. (2018) Windowing for Television Content: Lessons for Digital Business Models. Strategic Change, 149-158 https://onlinelibrary.wiley.com/doi/10.1002/jsc.2190

Bustinza, O.F., Vendrell-Herrero, F., Baines, T. (2017). Service implementation in manufacturing: An organizational transformation perspective. International Journal of Production Economics, 192, 1-8 https://www.sciencedirect.com/science/article/pii/S0925527317302591

Lafuente, E., Vaillant, Y., Vendrell-Herrero, F. (2017). Territorial Servitization: Exploring the virtuous circle connecting knowledge-intensive services and new manufacturing businesses. International Journal of Production Economics, 192, 19-28. https://www.sciencedirect.com/science/article/pii/S0925527316303838

Vendrell-Herrero, F., Gomes, E., Mellahi, K., Child, J. (2017). Building international business bridges in geographically isolated areas: The role of Foreign Market Focus and Outward Looking Competences in Latin American SMEs . Journal of World Business. 52, 489-502 https://www.sciencedirect.com/science/article/pii/S1090951616300943

Vendrell-Herrero, F., Bustinza, O.F., Parry, G., Georgantzis, N. (2017). Servitization, digitization and supply chain interdependency. Industrial Marketing Management 60, 69-81 https://www.sciencedirect.com/science/article/pii/S0019850116301213

Bustinza, O., Vendrell-Herrero, F., Perez-Arostegui, M.N, Parry, G. (2016) . Technological Capabilities, Resilience Capabilities and Organisational Effectiveness". The International Jornal of Human Resources Management, in Press.. https://www.tandfonline.com/doi/full/10.1080/09585192.2016.1216878

Aranguren, M.J., Maza-Aramburu, X., Parrilli, D., Vendrell-Herrero, F., Wilson, J. (2014) Nested Methodological Approaches for Cluster Policy Evaluation: An Application to the Basque Country, Regional Studies, Vol. 48 (9), 1547-1562. https://www.tandfonline.com/doi/abs/10.1080/00343404.2012.750423

Ortín-Ángel, P., Vendrell-Herrero, F. (2014) University spin-offs Vs. other NTBFs: Total Factor Productivity at outset and evolution, Technovation, Vol. 34 (2),101-112. https://www.sciencedirect.com/science/article/pii/S0166497213001119

Bustinza, O., Parry, G., Vendrell-Herrero, F. (2013). Supply and Demand Chain Management orientation - Adding services to product offerings, Supply Chain Management: An International Journal, 18(6), 618-629 https://www.emeraldinsight.com/doi/full/10.1108/SCM-05-2013-0149

Bustinza, O.F., Vendrell-Herrero, F., Parry, G., Myrthianos, V. (2013) Music Business Models and Piracy, Industrial Management & Data Systems, 113 (1), 4-22. https://www.emeraldinsight.com/doi/full/10.1108/02635571311289638

Parry, G., Bustinza, O.F., Vendrell-Herrero, F., (2012) Servitisation and Value Co-production in the UK Music Industry, International Journal of Production Economics, 135: 320-332. https://www.sciencedirect.com/science/article/pii/S0925527311003276

González-Pernía, J.L., Peña-Legazkue, I., Vendrell-Herrero, F (2012) Innovation, Entrepreneurial Activity and Competitiveness at a sub-national level, Small Business Economics, 39(3), 561-574. https://link.springer.com/article/10.1007/s11187-011-9330-y

Ortín-Ángel, P. and Vendrell-Herrero, F. (2010) Why do University Spin-offs attract more Venture Capitalists?, Venture Capital 12(4): 285-306 https://www.tandfonline.com/doi/abs/10.1080/13691066.2010.486166

View all publications in research portal