Professor Finola Kerrigan

Professor Finola Kerrigan

Department of Marketing
Professor in Marketing and Consumption
Head of Department of Marketing

Contact details

Room 117, Ash House
University of Birmingham
B15 2TT

Finola joined Birmingham Business School from King’s College London in September 2013 and was promoted to Professor in 2019. Finola is currently also Head of the Department of Marketing at the Business School. Finola's research is in the field of marketing and consumption, specifically marketing within the arts and cultural industries. To date this research has focused on production and consumption issues in film and the visual arts, topics related to social media and branding. Finola is also interested in the social role of the arts and subsequently organised an ESRC funded seminar on Social Arts Marketing as part of the 'Rethinking Arts Marketing' Seminar series.

Finola is a Fellow of the Royal Society of Arts and past President of the International Society of Markets & Development.  She is Secretary of the Academy of Marketing and was chair of the Arts, Heritage, Non-Profit and Social Special Interest Group of the Academy of Marketing (from 2009-2015) and was co-chair (with Dr Dirk vom Lehn) of the Cultural and Creative Industries Track at the British Academy of Management Conference. Finola is on the editorial board of Marketing Theory, European Journal of Marketing, Journal of Marketing Management, the Journal of Macromarketing and Art and the Market. Finola has published her research in a number of leading international journals and she is the author of Film Marketing, Routledge (2010/17) and editor of Arts Marketing, Elsevier (2004), Rethinking Arts Marketing, Routledge (2010) and Legends in Marketing- Morris Holbrook, Volume 4: Esthetics and Tastes, Part 1 (2015). Her research has been funded by the ESRC, EPSRC, British Academy/Newton Fund, the Marketing Trust and a range of public bodies.


  • PhD from the University of Hertfordshire.
  • PG Certificate in Teaching and Learning in Higher Education, University of Hertfordshire
  • MA in European Integration from the University of Limerick
  • BA in English, Sociology and Politics from the University College Galway


Finola’s research has been published in a range of International Journals and she is the author of Film Marketing, Elsevier (2010/2017) and has edited a number of  books on arts marketing and celebrity. Her research has been funded by the EPSRC,  ESRC, European Commission, London Development Agency and the London Centre for Arts and Cultural Enterprise. Finola has supervised and examined a number of doctoral students and in 2012 won the King’s College London Supervisory Excellence Award. She was named Emerald Literati Network Outstanding Reviewer for Arts Marketing: An International Journal in 2012.  She is a Fellow of the Royal Society of Arts, President of the International Society of Markets and Development, Secretary of the Academy of Marketing and Associate Editor of the Journal of Marketing Management.  


Finola teaches Brand Marketing and Digital Marketing on the undergraduate programme (Birmingham/ Singapore) and Visual Research Methods on the PhD programme and hasB previously taught International Marketing Context and Marketing Communications on the MSc Programmes.


  • Branding
    • Celebrity branding
    • Social media and brands
    • Branding in the arts
  • Arts marketing and consumption
  • Marketing and consumption in the digital age

Other activities

Finola is a member of the Academy of Marketing, the Macromarketing Society and International Society for Markets and Development. Finola is a Fellow of the Royal Society of Arts and President of the International Society of Markets & Development and a member of the Academy of Marketing Executive.  She has co-chaired the 2012 International Conference on Markets and Development and edited a number of journal special issues. Finola regularly reviews for journals and has reviewed research funding proposals for the Academy of Marketing Research Committee and the EPSRC.


Journal Articles

Thomas, L., Orme, E., & Kerrigan, F. (2020). Student Loneliness: The Role of Social Media Through Life Transitions. Computers & Education146, 103754.

Rodner, Victoria, et al. (2019, available online) "Making Space for Art: A Spatial Perspective of Disruptive and Defensive Institutional Work in Venezuela’s Art World." Academy of Management Journal (2019).

Preece, C., Kerrigan, F., & O’Reilly, D. (2019). License to assemble: Theorizing brand longevity. Journal of Consumer Research46(2), 330-350.

Moraes, C., Kerrigan, F., & McCann, R. (2019). Positive Shock: A Consumer Ethical Judgement Perspective. Journal of Business Ethics, 1-17.

Rodner, V. and Kerrigan, F., (2018). From Modernism to Populism–art as a discursive mirror of the nation brand. European Journal of Marketing52(3/4), pp.882-906.

Thomas, L., Briggs, P., Kerrigan, F., & Hart, A. (2018). Exploring digital remediation in support of personal reflection. International Journal of Human-Computer Studies110, 53-62.

Kerrigan, F. (2018). Movies. Consumption Markets & Culture21(5), 503-509.

Thomas, L., Briggs, P., Hart, A. and Kerrigan, F (2017), Understanding social media and identity work in young people transitioning to university. Computers in Human Behavior, 76: 53-62.

Kerrigan, F., & Hart, A. (2016). Theorising digital personhood: a dramaturgical approach. Journal of Marketing Management, 32(17-18), 1701-1721.

Hart, A., Kerrigan, F. and vom Lehn, D.  (2016) Understanding Film Consumption, International Journal of Research in Marketing, International Journal of Research in Marketing, Vol. 33(2): 375-391.

Preece, C., Kerrigan, F. and O’Reilly, D. (2016). Framing the work: the composition of value in the visual arts. European Journal of Marketing, 50(7/8), 1377-1398.

Preece, C. and Kerrigan, F. (2015) Multi-stakeholder brand narratives: an analysis of the construction of artistic brands, Journal of Marketing Management, Vol. 31, Iss. 11-12

Rodner, V. and Kerrigan, F. (2014) The Art of Branding: Lessons from Visual Artists, Arts Marketing: An International Journal, 4: 1/2 p.101

Kerrigan, F., Larsen, G., Hanratty, S. & Korta, K. (2014). “Gimme Shelter” Experiencing Pleasurable Escape Through the Musicalisation of Running. Marketing Theory 14(2): 147-166.

Yalkin, C., Kerrigan, F. and vom Lehn, D (2014)  (Il)Legitimization of the Role of the Nation State: Understanding of and Reactions to Internet Censorship in Turkey, New Media and Society, 16(2): 271-289

Hewer,P., Kerrigan, F. and Brownlie, D. (2013) 'The exploding plastic inevitable': Branding Being, Brand Warhol & The Factory Years, Scandinavian Journal of Management, 29(2); 184-193

O’Reilly, D. and Kerrigan, F. (2013) ‘A View to a Brand: Introducing the Film Brandscape’, European Journal of Marketing, 47(5/6)

Kerrigan, F. Shivanandan, J. and Hede, A.M. (2012) “Nation Branding: A Critical Appraisal of Incredible India”, Journal of Macromarketing, 32(4): 319-327

Kerrigan, F., Brownlie, D., Hewer, P. and Daza-LeTouze, C. (2011) “‘Spinning’ Warhol: Celebrity Culture Theoretics and the Logic of the Brand”, Journal of Marketing Management, 27(13-14): 1504-1524.

Kerrigan, F. and Dennis, N. (2011) “The secret jazz fan; a tale of sublimation featuring film and music”, Arts Marketing; An International Journal, Volume 1(1): 56-69

Kerrigan, F and Graham, G (2010) Interaction of regional news-media production and consumption through the social space”, Journal of Marketing Management, Volume 26, Issue 3&4: 302-320

Schaefer, A and Kerrigan, F (2008) “Trade Associations and Corporate Social Responsibility: Evidence from the UK Water and Film Industries” Business Ethics, A European Review, 17(2): 171-195

Unwin, E, Kerrigan, F, Waite, K and Grant, D (2007) Getting the picture: programme awareness amongst film festival customers, International Journal of Nonprofit and Voluntary Sector Marketing 12(3): 231-245

Kerrigan, F. and Özbilgin, M.F. (2004) Film marketing in Europe – bridging the gap between policy and practice, International Journal of Nonprofit and Voluntary Sector Marketing, 9(3): 229-237

Kerrigan, F. and Özbilgin, M.F. (2002) Art for the masses or art for the few? Ethical issues in film marketing in the UK, International Journal of Non-Profit and Voluntary Sector Marketing, 7(3): 195-207

Edited Journal Special Issues

Brown, S., & Kerrigan, F. (2020). Once upon a theory: Editorial introduction to Expressions of Interest. Marketing Theory

Brownlie, D., Hewer, P. and Kerrigan, F. (2015), Celebrity Convergence and Transformation, Journal of Marketing Management

Kerrigan, F., Kottasz, R. and Waite, K. (2013) Arts, Heritage, Nonprofit and Social Marketing, Social Business. 3(2): 87-90

Pressey, A., Tadajewski, M., Piacentini, M. & Kerrigan, F. (2013). Marketing, Public Policy and History. Journal of Historical Research in Marketing, 5(1)

Kerrigan, F; Bennett, R and O’Reilly, D (2011) Nonprofit, Social, Arts and Heritage Marketing, Special Issue of European Journal of Marketing, 45(5): 700-702

Bennett, R, Kerrigan, F and O’Reilly, D (2010) New Horizons in Arts, Heritage, Nonprofit and Social Marketing, Special Issue of Journal of Marketing Management, 26(7-8)

Kerrigan, F; O’Reilly, D and vom Lehn (2009) Producing and Consuming Art, Consumption, Markets and Culture, 12(3)

Kerrigan, F and Schaefer, A (2007) Equality and Diversity in Marketing, Equal Opportunities International, 26(7): 633-635


Brownlie, D., Hewer, P. and Kerrigan, F. (2018) Celebrity, Convergence and Transformation, Routledge, Oxford

Kerrigan, F. (2017) Film Marketing, 2nd edition, Routledge

Kerrigan, F (2010) Film Marketing, Oxford: Elsevier

Kerrigan, F. (2015), Legends in Marketing – Morris B. Holbrook, Volume 4: Esthetics and Tastes, Part I – Art and Entertainment, Thousand Oaks, CA: Sage Publications

O’Reilly, D and Kerrigan, F (2010) Arts Marketing: Challenging Perspectives, Routledge

Kerrigan F., Fraser P. and Özbilgin, M.F. (eds.) (2004) Arts Marketing, Oxford: Elsevier

Book chapters

Kerrigan, F., Luong, T.N. and Shannon, R. (2020, forthcoming) Entrepreneurship and marketing in the film industry, Edward Elgar Companion to Entrepreneurial Marketing, Edward Elgar.

Dholakia, N., Reyes, I., & Kerrigan, F. (2018). Transmedia Perspective on Entrepreneurship. In The Palgrave Handbook of Multidisciplinary Perspectives on Entrepreneurship (pp. 337-354). Palgrave Macmillan, Cham.

Larsen, G. and Kerrigan, F. (2018) Critical Arts Marketing, in The Routledge Companion to Critical Marketing. 

Kerrigan, F. (2016) ‘Marketing American Indie in the shadow of Hollywood’, in King, G. (ed.) A Companion to American Indie Film, Blackwell.

Kerrigan, F., Hart, A. and Barua, S. (2013) ‘Film Marketing’, in O’Reilly, D., Rentschler, R. and Kirchner, T. (eds.) The Routledge Companion to Arts Marketing, London: Routledge

O’Reilly, D and Kerrigan, F (2010) ‘Current Issues in Arts Marketing’ in O’Reilly, D and Kerrigan, F; Arts Marketing: Challenging Perspectives, London: Routledge

Bradshaw, A, Kerrigan, F and Holbrook, M (2010) ‘Old Directions in Art Marketing: Experiencing the Skull’ in O’Reilly, D and Kerrigan, F, Arts Marketing: Challenging Perspectives, London: Routledge

Kerrigan, F (2004) “Marketing in the Film Industry” in Kerrigan, F, Fraser, P. and Özbilgin, M. (eds.) Arts Marketing, Oxford: Elsevier

Fraser, P; Kerrigan, F and Özbilgin, M, (2004) “Current Issues in Arts Marketing” in Kerrigan, F, Fraser, P. and Özbilgin, M. (eds.) Arts Marketing, Oxford: Elsevier

Blair, H. and Kerrigan, F (2002) "A New Era or a Recurring Pattern? An analysis of current trends in European and British film making" in Advances in Communication and Media Research, Volume 1. New York, Nova Science Publishers Inc

Published Reports

Kerrigan, F. and Stolley, K (2019) Branding in the Screen Industries: An overview, Report for the West Midlands Screen Bureau. June 2019

Nikolychuk, L., Kerrigan, F. and Abbott, P. (2008) UK Independent television and film production sectors: exploring new collaborative (business) models. Funded by  London Development Agency.