Professor Finola Kerrigan

Professor Finola Kerrigan

Department of Marketing
Professor in Marketing and Consumption

Contact details

Address
Birmingham Business School
University of Birmingham
Edgbaston
Birmingham
B15 2TT
UK

Finola Kerrigan is Professor of Marketing in the Department of Marketing at Birmingham Business School, University of Birmingham where she teaches and researches marketing and consumption.

She has published her research in a range of international journals, edited collections and is the author of Film Marketing (2010/2017). Drawing on a range of qualitative and creative research methods, Finola has researched subjects on branding, digital identity, ethics and the incorporation of new technologies into marketing practice and how this impacts consumers.  With a specific focus on researching the cultural and creative industries, Finola centres the arts both in terms of arts based methods and as a context for her research.

As well as her academic research, which has been funded by the ESRC, EPSCR, British Academy and a range of charitable organisations.  Finola has completed a number of industry research projects in collaboration with public bodies and commercial companies. 

Finola is Secretary of the Academy of Marketing and was a member of the Academy of Marketing Research Committee.  She was the President of the International Society of Markets and Development (ISMD) and continues to be a board member of ISMD.  She is deputy chair of the Academy of Marketing Special Interest Group of the Academy of Marketing. Between 2020 and 2022 Finola was the Director of the Fashion Business Research Centre at University of the Arts London.Finola has previously worked at London College of Fashion, University of the Arts London; King’s College London and University of Hertfordshire. Finola is on the Board of Directors of the Jasmin Vardimon Dance Company.

Qualifications

  • PhD from the University of Hertfordshire.
  • PG Certificate in Teaching and Learning in Higher Education, University of Hertfordshire
  • MA in European Integration from the University of Limerick
  • BA in English, Sociology and Politics from the University College Galway

Biography

Finola Kerrigan has an undergraduate degree in English, Sociology and Politics from University College Galway and a master’s degree in European Integration from University of Limerick. Her PhD on Film Marketing is from University of Herfordshire.  She started her academic career at University of Herfordshire before moving to King’s College London where she spent 10 years as Lecturer in Marketing, then Senior Lecturer, moving to University of Birmingham in 2013 as Senior Lecturer, subsequently she was promoted to Reader and then Professor in Marketing.  At University of Birmingham Finola held a range of leadership roles such as Plagiarism Officer for the Business School, Environment Lead (member of the REF team) for the Business School,  Doctoral lead for the Department of Marketing and Head of the Department of Marketing.  In 2020, Finola was appointed as Professor of Marketing and Director of the Fashion Business Research Centre, London College of Fashion, University of the Arts London.  She returned as Professor of Marketing to University of Birmingham in May 2022.

Finola is very active in her academic community.  She is currently the Secretary of the Academy of Marketing, and previously served two terms on the Academy of Marketing Research Committee. She is also Deputy Chair (and former chair) of the Arts, Heritage, Nonprofit and Social Marketing Special Interest Group of the Academy of Marketing.  She is on the board of the International Society of Markets and Development (ISMD) and is a past President of ISMD.  She is on the editorial board of journals such as Marketing Theory, Journal of Marketing Management and was previously an Associate Editor for Journal of Marketing Management. 

Finola has been a visiting researcher at Monash University in Melbourne, Deakin University in Melbourne and National Chengchi University, Taiwan.

Finola has also taught classes at Teipei National University of the Arts (Masterclass in Film Marketing); University of Malta (Branding) and since 2004 has taught Film Marketing on the MA Producing at Royal Holloway, University of London.

Teaching

  • MSc Advanced Qualitative Research Methods
  • BSc (Singapore) Contemporary Issues in Marketing

Research

  • Branding
    • Celebrity branding
    • Social media and brands
    • Branding in the arts
  • Arts marketing and consumption
  • Marketing and consumption in the digital age

Other activities

Finola is a member of the Academy of Marketing, the Macromarketing Society and International Society for Markets and Development. Finola is a Fellow of the Royal Society of Arts and President of the International Society of Markets & Development and a member of the Academy of Marketing Executive.  She has co-chaired the 2012 International Conference on Markets and Development and edited a number of journal special issues. Finola regularly reviews for journals and has reviewed research funding proposals for the Academy of Marketing Research Committee and the EPSRC.

Publications

Recent publications

Book

Kerrigan, F & Preece, C 2022, Marketing the Arts: Breaking Boundaries. https://doi.org/10.4324/9781003021766

Article

Hede, A-M, Kerrigan, F & Thyne, M 2022, 'Re-thinking brand extension theory: parents, siblings and off-spring or landlords and tenants?', Marketing Theory. https://doi.org/10.1177/14705931221116404

Doherty, AM, Kerrigan, F & Belk, RW 2020, 'Guest editorial', European Journal of Marketing. https://doi.org/10.1108/EJM-11-2020-977

L. Rodner, V, Roulet, T, Kerrigan, F & Vom Lehn, D 2020, 'Making space for art: a spatial perspective of disruptive and defensive institutional work in Venezuela’s art world', Academy of Management Journal, vol. 63, no. 4, pp. 1054–1081. https://doi.org/10.5465/amj.2016.1030

Kerrigan, F 2020, 'Once Upon a Theory: Editorial Introduction to Expressions of Interest', Marketing Theory. https://doi.org/10.1177/1470593119897773

Moraes, C, Kerrigan, F & McCann, R 2020, 'Positive Shock: A Consumer Ethical Judgement Perspective', Journal of Business Ethics. https://doi.org/10.1007/S10551-018-4092-Y

Moraes, C, Kerrigan, F & McCann, R 2020, 'Positive shock: a consumer ethical judgement perspective', Journal of Business Ethics, vol. 165, no. 4, pp. 735–751. https://doi.org/10.1007/s10551-018-4092-y

Thomas, L, Orme, E & Kerrigan, F 2020, 'Student Loneliness: The Role of Social Media Through Life Transitions', Computers & Education. https://doi.org/10.1016/J.COMPEDU.2019.103754

Thomas, L, Orme, E & Kerrigan, F 2020, 'Student loneliness: the role of social media through life transitions', Computers & Education, vol. 146, 103754. https://doi.org/10.1016/j.compedu.2019.103754

Preece, C, Kerrigan, F & O'Reilly, D 2019, 'License to Assemble: Theorizing Brand Longevity', Journal of Consumer Research. https://doi.org/10.1093/JCR/UCY076

Preece, C, Kerrigan, F & O'reilly, D 2019, 'License to assemble: theorizing brand longevity', Journal of Consumer Research, vol. 46, no. 2, pp. 330–350. https://doi.org/10.1093/jcr/ucy076

Thomas, L, Briggs, P, Kerrigan, F & Hart, A 2018, 'Exploring Digital Remediation in Support of Personal Reflection', International Journal of Human-Computer Studies, vol. 110, pp. 53-62. https://doi.org/10.1016/j.ijhcs.2017.10.002

Thomas, L, Briggs, P, Kerrigan, F & Hart, A 2018, 'Exploring digital remediation in support of personal reflection', International Journal of Human-Computer Studies. https://doi.org/10.1016/J.IJHCS.2017.10.002

Chapter

Kerrigan, F & Preece, C 2022, Introduction. in F Kerrigan & C Preece (eds), Marketing the Arts: Breaking Boundaries. 2 edn, Routledge, London. https://doi.org/10.4324/9781003021766-1

Conference contribution

Moraes, C, Kerrigan, F & McCann, R 2018, Consumer ethical judgement of threat appeals. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, 22nd AMS World Marketing Congress, Edinburgh, United Kingdom, 9/07/19.

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