Heyworth-Thomas, E.M. and Jones, R. Social Enterprise: Bridging the Gap between the Statutory and Third Sector, The International Journal of Entrepreneurship & Innovation (forthcoming)
Roach, D.C., Ryman, J. and Jones, R. (2018) ‘Enhancing Innovativeness: The Role of Dynamic Capabilities,’ Canadian Journal of Administrative Sciences, (earlycite). Won ‘best paper award’.
Jones, R with Whalen et al. (2016) ‘Anatomy of competitive advantage: towards a contingency theory of Entrepreneurial Marketing’, Journal of Strategic Marketing Vol. 24, (1), pp. 5-19.
Gross, N., Carson, D, and Jones, R. (2014) ‘Beyond rhetoric: Re-thinking Entrepreneurial Marketing from a Practical Perspective’, Journal of Research in Marketing and Entrepreneurship, Vol. 16, (2), pp. 105 – 127 (most cited over 5 years JRME).
Sethna, Z., Jones, R., and Edwards, R. (2014) Indigenous and Non-Indigenous Entrepreneurs: The Significance of Business and Social Contexts’, Journal of Global Business Advancement, No. 7, (4), pp.325-354.
Sethna, Z., Jones, R., and Edwards, R. (2014) ‘Entrepreneurial Species: Influences of Business and Social Contexts on Indigenous and Non-Indigenous Types’, World Review of Entrepreneurship, Management and Sustainable Development, No. 10 2/13, pp. 267-295.
Jones, R, Suoranta, M. and Rowley, J. (2013) ‘Strategic network marketing in technology SMEs’, Special Issue of the Academy of Marketing Conference 2012, Journal of Marketing Management, Vol.29, (5-6), pp.671-697.
Parry, S., Jones, R., Stern, P. and Robinson, M. (2013). ‘Shock-vertising: An exploratory investigation into attitudinal variations and reactions to Shock Advertising,’ Journal of Consumer Behaviour, Vol. 29, (2), pp.112-121.
Jones, R, Suoranta, M. and Rowley, J. (2013) ‘Entrepreneurial Marketing: A comparative study’, The Service Industries Journal, Vol.33 (7-8), pp. 705-719. Won ‘best paper’ award.
Parry, S., Rowley, J., Jones, R., and Kupiec-Teahan, B. (2012) ‘Customer-perceived value in B2B relationships: A study of software customers,’ Journal of Marketing Management, Vol. 28, (7-8), pp. 887-911.
Jones, R and Rowley, J. (2012) ‘Card-game methods: exploring SME entrepreneurial marketing practice,’ International Journal of Entrepreneurship and Small Business, Vol. 16, (4), pp. 485-502.
Rowley, J., Jones, R., Vassiliou, M. and Hanna, S. (2012) ‘Using card-based games to enhance the value of semi-structured interviews,’ International Journal of Market Research, Vol. 54, (1), pp. 93-110.
Parry, S., Jones, R., Rowley, J. and Kupiec-Teahan, B. (2012) ‘Marketing for survival: A comparative study of SME software firms,’ Journal of Small Business and Enterprise Development, Vol.19, (12), pp. 712-728.
Jones, R and Rowley, J. (2012) Food Marketing: The Public House sector, Worldwide Hospitality & Tourism Themes, Vol. 4 (3), pp.255-270.
Jones, R and Parry, S. (2011). ‘Business support for new technology ventures: A study of entrepreneurs in North Wales,’ International Journal of Entrepreneurial Behaviour & Research, Vol. 17, (6), pp.645 – 662.
Jones, R and Rowley, J. (2011) ‘Entrepreneurial Marketing in small businesses: A Conceptual Exploration,’ International Small Business Journal, Vol. 29, (1), pp.25-36 (most download paper, 2011).
Jones, R and Rowley, J. (2011) ‘Networks and customer relationships in a small software technology firm: A case study,’ Special Issue on Entrepreneurial Marketing, Journal of Small Business and Entrepreneurship, Vol. 24, (1), page 29-48.
Jones, R and Rowley, J. (2009) ‘Presentation of a generic ‘EMICO’ framework for research exploration of Entrepreneurial Marketing in SMEs,’ Journal of Research in Marketing and Entrepreneurship, Vol.11, (1), pp. 5-21.
Jones, R and Rowley, J. (2009) ‘Executive training exercises in small hotel marketing’, International Journal of Culture, Tourism and Hospitality Research, Vol. 3, (4), pp. 337-346.
Jones, R and Rowley, J. (2009) ‘Marketing activities of companies in the educational software sector,’ Qualitative Marketing Research: an International Journal, Vol. 12, (3), pp. 337-354.
Moriarty, J., Jones, R., Rowley, J., and Kupiec-Teahan, B. (2008) ‘Marketing in Hotels: a qualitative study’, Marketing Intelligence and Planning, Vol. 26, (3), pp.293-315.
Books and Book Chapters
Jones, R., Morrish, S., Deacon, J. and Miles, M (2018). ‘Entrepreneurial Marketing in small enterprises, in SAGE Handbook for Entrepreneurship and Small Business Editors: Blackburn, R., De Clercq, D., and Heinonen, J. Sage: London. ISBN: 9781473925236.
Jones, R and Sisay, S. (2014) ‘Strategic Management in SMEs: An orientation approach,’ in Strategic Management in Small and Medium-Sized Enterprises: Theory and Practice’ Editors: Smallbone, D. and Todorov, K. IGL Global. DOI: 10.4018/978-1-4666-5962-9, ISBN13: 9781466659629, ISBN10: 1466659629, EISBN13: 9781466659636
Jones, R and Suoranta, M. (2013) ‘Entrepreneurial Marketing in SMEs’ editorial preface. Also ‘Entrepreneurial Marketing Orientation in SMEs’ book chapter with Suoranta, M. Editors: Sethna, Z, Jones, R and Harrigan P. ‘Entrepreneurial Marketing: Global Perspectives’ (2013). Emerald: London. ISBN: 9781781907863.
Jones, R and Edwards, R (2013) ‘Developing successful International Management programmes: meeting the requirements of entrepreneurial ventures and their business environments’. ‘The Routledge Companion to International Management Education,’ Editors: Tsang, D, Kazeroony, H, and Ellis,G. Routledge: Oxon. ISBN: 978 0415 783149.
Conference papers (2014 onwards)
Oddy, R., Jones, R. and Forbes, S. (2018) ‘Entrepreneurial Sport Marketing: towards a new analytical framework’, Global Research Symposium in Marketing & Entrepreneurship, Babson College, Boston, August 7th-9th.
Alford, P. and Jones, R. (2018) ‘Entrepreneurial Marketing and Progression Towards the Digital Age: Theory and Evidence’ in a Special Session, New evidence from different countries for the Interface between Entrepreneurship and Marketing,’ paper accepted and Special Session Application accepted for the American Marketing Academy (AMA) Summer Conference, Boston, 10th-12th.
Also in the same session 2 other papers with Luong, Kerrigan and Houghton (2018): ‘Reconciling 30 years of diverse approaches to entrepreneurial marketing research using structuration theory: empirical evidence from the independent hospitality industry’, and also with Morrish (2018) ‘Entrepreneurial Recovery: Implications for the Study of Entrepreneurial Marketing.’
E. Luong, F. Kerrigan, D. Houghton and Jones, R (2017) ‘Reconciling 30 years of diverse approaches to Entrepreneurial Marketing research using structuration theory’, Global Research Symposium in Marketing and Entrepreneurship, Babson College, San Francisco, Calif. U.S, August 8th-10th.
Also: Alford, P., and Jones, R. (2017) ‘Entrepreneurial Marketing and progression towards the Digital Age: Theory and Evidence’.
Also: Morrish, S., and Jones, R (2017) ‘Entrepreneurial Recovery: Implications for the study of Entrepreneurial Marketing’.
Also: Suoranta, M., and Jones, R. (2017) ‘Entrepreneurial Marketing Strategies and Firm Growth: Evidence from Technology Firms’.
Also: Tian, E., Forbes, S., and Jones, R. (2017) ‘Entrepreneurial Marketing and Technology Orientation’.
E. Tian, S. Forbes and Jones, R (2017) ‘The Role of Technology Orientation in Entrepreneurial Marketing’, Academy of Marketing Conference, Hull, July 3rd-6th.
Sisay, S and Jones, R (2015) ‘The Opportunity Process in Internationalization: A Market and Resource Opportunity Perspective’, 29th Annual Conference of the British Academy of Management (BAM), Portsmouth, September 8th-10th.
Sisay, S and Jones, R (2015) ‘Cross-border Resource Integration Ventures: The Wallflower of International Entrepreneurship,’19th McGill International Entrepreneurship Conference, London, August 27th-29th.
Tian, X., Jones, R and Zhang, T. (2015) ‘Entrepreneurial Marketing (EM) in startups and new ventures in the UK Energy Industry: A study of technology orientation and entrepreneurship’ Entrepreneurial Marketing SIG 2015 Summer AMA Special Session, Chicago, Summer Academic Conference, American Marketing Association (AMA), Chicago, August 14th-16th.
Sisay, S and Jones, R (2015) ‘The Creative Opportunity Process: Conceptualizing Opportunity for Entrepreneurial Marketing’, Global Research Symposium on Marketing and Entrepreneurship, Chicago, August 14th-16th
Suoranta, M and Jones, R (2015) ‘The Business Model Canvas and Internationalizing Finnish Tech firms’, Global Research Symposium in Marketing and Entrepreneurship (GRSME), Chicago, August 12th-14th.
Alford, P and Jones, R (2015) ‘Entrepreneurial Marketing in the digital age: a study of the SME tourism industry’ Global Research Symposium in Marketing and Entrepreneurship (GRSME), Chicago, August 12th-14th.
Sisay, S., Jones, R and Jones, C. (2014) ‘Cross-border resource integration ventures: International, domestic or both?’ Institute of Small Business & Enterprise (ISBE) Conference, Manchester, November 5th-6th.
Roach, D., Ryman, J. and Jones, R. (2014) ‘Mind the market: Implications for Innovation’, Academy of Management Conference, Philadelphia, NJ, August 1st-5th https://journals.aom.org/doi/abs/10.5465/ambpp.2014.16424abstract.
Suoranta, M. and Jones, R. (2014) ‘Customer relationships: An Entrepreneurial Marketing Perspective’, Global Research Symposium on Marketing and Enterpreneurship, Santa Cruz, California, July 29th-31st.
Sethna, Z., Jones, R., and Karas, E. (2014) Best paper. ‘Entrepreneurial Marketing: technology acceptance in SMEs’, Academy of Marketing Conference, Bournemouth, July 7th-10th.
Heyworth, E. and Jones, R. (2014) ‘Bridging the gap between the statutory sector and the third sector,’ ICSB World Conference on Entrepreneurship, Dublin, June 11th-14th