In 'Staff' Key members of staffStaff Back to 'Birmingham Business School' Dr Joanna Pokorska-Zare Department of MarketingLecturer in Marketing Contact details Telephone+44 (0)121 414 3356Emailj.pokorska@bham.ac.uk AddressAsh HouseUniversity of BirminghamEdgbastonBirminghamB15 2TT Joanna Pokorska-Zare joined Birmingham Business School in 2014 as a lecturer in Marketing. Her key research interests are relationship marketing, services marketing and consumer behaviour. Qualifications Postgraduate Certificate in Academic Practice (2017) PhD in Marketing, Aston University, UK (2016) MSc in Marketing Management, Aston University, UK (2010) MA in European Studies, Europa Universität Viadrina, Germany (2009) MA in Political Science, Adam Mickiewicz University, Poland (2009) BA in Political Science, Adam Mickiewicz University, Poland (2006) Membership of professional bodies: Fellow of the Higher Education Academy (HEA) Biography Joanna Pokorska-Zare joined Birmingham Business School in 2014 as a lecturer in Marketing. Her key research interests are relationship marketing, services marketing and consumer behaviour. Teaching Principles of Marketing (workshops) (UG) International Marketing (UG) International Marketing Strategy (MSc) Research Joanna’s key research interests are relationship marketing, services marketing and consumer behaviour. Publications Recent publications Article Evanschitzky, H, Ramaseshan, B, Brady, MK, Rabbanee, FK, Brock, C & Pokorska-Zare, J 2020, 'Consumer relationship fading', Psychology & Marketing. https://doi.org/10.1002/mar.21343
Dr Joanna Pokorska-Zare Department of MarketingLecturer in Marketing Contact details Telephone+44 (0)121 414 3356Emailj.pokorska@bham.ac.uk AddressAsh HouseUniversity of BirminghamEdgbastonBirminghamB15 2TT Joanna Pokorska-Zare joined Birmingham Business School in 2014 as a lecturer in Marketing. Her key research interests are relationship marketing, services marketing and consumer behaviour. Qualifications Postgraduate Certificate in Academic Practice (2017) PhD in Marketing, Aston University, UK (2016) MSc in Marketing Management, Aston University, UK (2010) MA in European Studies, Europa Universität Viadrina, Germany (2009) MA in Political Science, Adam Mickiewicz University, Poland (2009) BA in Political Science, Adam Mickiewicz University, Poland (2006) Membership of professional bodies: Fellow of the Higher Education Academy (HEA) Biography Joanna Pokorska-Zare joined Birmingham Business School in 2014 as a lecturer in Marketing. Her key research interests are relationship marketing, services marketing and consumer behaviour. Teaching Principles of Marketing (workshops) (UG) International Marketing (UG) International Marketing Strategy (MSc) Research Joanna’s key research interests are relationship marketing, services marketing and consumer behaviour. Publications Recent publications Article Evanschitzky, H, Ramaseshan, B, Brady, MK, Rabbanee, FK, Brock, C & Pokorska-Zare, J 2020, 'Consumer relationship fading', Psychology & Marketing. https://doi.org/10.1002/mar.21343