Dr Joanna Pokorska-Zare

Dr Joanna Pokorska-Zare

Department of Marketing
Lecturer in Marketing

Contact details

Address
Ash House
University of Birmingham
Edgbaston
Birmingham
B15 2TT

Joanna Pokorska-Zare joined Birmingham Business School in 2014 as a lecturer in Marketing. Her key research interests are relationship marketing, services marketing and consumer behaviour.

Qualifications

  • Postgraduate Certificate in Academic Practice (2017)
  • PhD in Marketing, Aston University, UK (2016)
  • MSc in Marketing Management, Aston University, UK (2010)
  • MA in European Studies, Europa Universität Viadrina, Germany (2009)
  • MA in Political Science, Adam Mickiewicz University, Poland (2009)
  • BA in Political Science, Adam Mickiewicz University, Poland (2006)

Membership of professional bodies:

  • Fellow of the Higher Education Academy (HEA)

Biography

Joanna Pokorska-Zare joined Birmingham Business School in 2014 as a lecturer in Marketing. Her key research interests are relationship marketing, services marketing and consumer behaviour.

Teaching

  • Principles of Marketing (workshops) (UG)
  • International Marketing (UG)
  • International Marketing Strategy (MSc) 

Research

Joanna’s key research interests are relationship marketing, services marketing and consumer behaviour.

Publications

International conference papers:

Pokorska, J., Evanschitzky, H., Farrell, A. M., Pillai, K. (2013): Relationship Fading in Business-to-Consumer Context, European Marketing Academy Conference, Istanbul, Turkey

Pokorska, J. (2013): Relationship Fading in the Context of Business-to-Consumer Relations, European Marketing Academy Doctoral Colloquium, Istanbul, Turkey