- Achieving competitive position through ethical behaviour: Western firms in Emerging Markets
- Developing an inclusive digital business model for poorer and female segments in Emerging Markets
- The impact of MNEs on local development and, poverty alleviation
- International business negotiations
- Market driving strategies: Beyond market adaptations
Research Grants and Funding
ESRC – GCRF funded research project in collaboration with Professor X. Fu from Oxford University; “Developing an inclusive digital framework to empower poorer youth and women in emerging markets” (£760,000).
Riksbankens Jubilee Fund, Sweden funded research project in collaboration with Professor U. Elg (Lund University and Dr. S. Melen (Stockholm School of Economics, Sweden); Achieving competitive position through ethical behaviour: Western firms in Emerging Markets (£775, 000).
European Commission FP-7 (CP_FP), a collaborative research grant for the project, “A framework model on MNEs impact on global development challenges” (with Lappeenranta University, Oxford University, Brunel University, UNU-MERIT and Turku University), (Total project € 2.2 million, our part £ 280000). Started January 2014.
Economic and Social Sciences Research Council (ESRC) UK, research grant for the project; An Investigation into Factors Influencing Market Driving Strategies, (with Fatima Wang, King’s College London), (£ 357000) three years project starting February, 2011.
Soderbergs Research Foundation, Stockholm, Sweden, Research grant for the project: Creating Brand Value and Market Orientation on Emerging Markets: The Role of Business and Socio-Political Relationships, (with Ulf Elg, Lund University, Sweden), four year project (SEK 4,250,000:- (£ 400000)), September 2011 – August 2016.
Economic and Social Research Council, (ESRC) UK, Research grant for the project; Multinational Enterprise Acquisitions and Linkages in Emerging Markets, (with Mo Yamin and Marcela Miozzo) three year project (£ 177000), January 2005-July 2008.
Handelsbankens Research Council (Sweden), Research grant for the project; The Impact of Market Orientation on Entry Strategies of Retailing Firms, (with Ulf Elg, Lund University, Sweden), four year project (SEK 3,900,000:- (£ 390000)), January 2003-January 2008.