Professor Pervez Ghauri

Professor Pervez Ghauri

The Department of Strategy and International Business
Professor of International Business

Contact details

University of Birmingham
B15 2TT

Pervez Ghauri is Professor in International Business at Birmingham Business School. He is Editor in Chief for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). He is a Fellow of AIB and EIBA and sits on the EIBA board. 


  • PhD in Business Studies (Uppsala University, Sweden)
  • Master of Business Studies (Uppsala University, Sweden)
  • Bachelor of Commerce (Honours) (University of the Punjab, Lahore, Pakistan)


International Business Negotiations

Advances International Business Strategy in MSc International Management and MBA programmes

Postgraduate supervision

Pervez Ghauri is interested in supervising doctoral research in:

Internationalization process of the firm (e.g., entry strategies)
Multinational Enterprises (MNEs) and emerging markets
the impact of MNEs on local development, poverty reduction and CSR
International business negotiations
Market driving strategies: Beyond market orientation

Other activities

  • Founding Editor in Chief International Business Review
  • Consulting Editor Journal of International Business Studies
  • Fellow Academy of International Business (AIB)
  • Fellow European International Business Academy (EIBA)
  • Board Member EIBA
  • Vice President Academy of international Business (AIB) 2008 - 2010
  • Have organized and chaired several conferences such as; EIBA, AIB-UK, IMP and CIMAR.


Recent publications


Chidlow, A, Ghauri, PN, Buckley, T, Gardner, E, Qamar, A & Pickering, E (eds) 2019, The Changing Strategies of International Business: How MNEs Manage in a Changing Commercial and Political Landscape. The Academy of International Business, Palgrave Macmillan.


Ghauri, PN, Fu, X & Minayora, A 2022, 'Digital technology-based entrepreneurial pursuit of the marginalised communities', Journal of International Management, vol. 28, no. 2, 100948.

Abosag, I & Ghauri, PN 2022, 'Et-Moone (ميانة) versus Wasta (واسطة): understanding the concept of Et-Moone-based Wasta', Industrial Marketing Management, vol. 100, pp. 88-95.

Fu, X, Fu, X, Ghauri, PN & Hou, J 2022, 'International collaboration and innovation: evidence from a leading Chinese multinational enterprise', Journal of World Business, vol. 57, no. 4, 101329.

Fu, X, Ghauri, PN, Ogbonna, N & Xing, X 2022, 'Platform-based business model and entrepreneurs from Base of the Pyramid', Technovation.

Elg, U & Ghauri, PN 2021, 'A global marketing logic: local stakeholders’ influence in diverse emerging markets', International Marketing Review, vol. 38, no. 6, pp. 1166-1188.

Lee, JY, Choi, BC, Ghauri, PN & Park, BI 2021, 'Knowledge centralization and international R&D team performance: unpacking the moderating roles of team-specific characteristics', Journal of Business Research, vol. 128, pp. 627-640.

Ghauri, PN, Liu, C-L & Zhang, Y 2020, 'The Influence of Internet Marketing Capabilities on International Marketing Performance', International Marketing Review.

Fu, X & Ghauri, PN 2020, 'Trade in intangibles and the global trade imbalance', The World Economy, vol. 2020, pp. 1-22.

Ho, MHW, Ghauri, PN & Kafouros, M 2019, 'Knowledge Acquisition in International Strategic Alliances: The Role of Knowledge Ambiguity', Management International Review, vol. 59, no. 3, pp. 439-463.

Vendrell-Herrero, F, Darko, C & Ghauri, PN 2019, 'Knowledge management competences, exporting and productivity: uncovering African paradoxes', Journal of Knowledge Management, vol. 24, no. 1, pp. 81-104.

Ott, UF & Ghauri, PN 2018, 'Brexit negotiations: From negotiation space to agreement zones', Journal of International Business Studies, pp. 1-13.


Cavusgil, ST, Deligonul, S, Ghauri, PN, Bamiatzi, V, Park, BI & Mellahi, K 2020, 'Risk in international business and its mitigation', Journal of World Business, vol. 55, no. 2, 101078.

Chidlow, A, Ghauri, PN & Hadjikhani, A 2019, 'Internationalization of Service Firms and Their Interactions with Socio-Political Actors', Management International Review, vol. 59, no. 4, pp. 499-514.

Review article

G. Rammal, H, L. Rose, E, Ghauri, PN, Ørberg Jensen, PD, Kipping, M, Petersen, B & Scerri, M 2022, 'Economic nationalism and internationalization of services: review and research agenda', Journal of World Business, vol. 57, no. 3, 101314.

View all publications in research portal