My research focuses on the diversifying, politicising and maturing of Anglophone chick lit alongside changing feminist ideologies and genre fluidity. I compare 1990s precursor, popular chick lit novels with newer works in the franchise, exploring to what extent chick lit themes have adapted as the protagonist has matured and feminist theories have shifted. I also compare these precursor works with new emerging women writers, identifying a new strand of genre fluid, diverse, fourth-wave feminist “chick lit.” My research not only demonstrates chick lit’s value in being zeitgeist and political, but also highlights discriminations experienced by women due to their gender, age, race, ethnicity and/or sexual orientation.