This project is funded by the European Commission (Marie Curie Fellowship Scheme).
To appease citizens when unpopular policies are applied, some governments resort to a communication strategy named blame avoidance. The EU-funded BAIT (Blame Avoidance in Twitter) project will study how blame avoidance is used on Twitter, as an influential social media channel in wide use amongst politicians, activists and voters. The project focuses on Brexit, considering it a key example of how governments may react to serious blame risk. BAIT will identify the discursive features of blame avoidance used on Twitter, investigate how different forms of blame avoidance may affect people, and communicate the research findings to a wide-ranging audience.