EMMA: Impact and engagement Back to 'EMMA' Why do we like Christmas adverts so much? DescriptionFigurative Tropes in the Excitable Edgar Video. The EMMA project team write for the Birmingham PerspectiveDate:06/12/2019 What's new in the world of creativity? The experts have spoken DescriptionCreative persuasion practices have officially moved past the notion of magazines, billboards, or TV commercials, and are engaging with audiences in new ways.Date:11/10/2019 EMMA ads for Umbrella Health launched across the city DescriptionThe purpose of the ads was to draw attention to the important work that the Umbrella Health Trust does in a light hearted and memorable way through the creative use of language.Date:09/10/2019 Metaphors in advertising DescriptionOlivia Haysman-Walker writes for the Undergraduate Research Scholarship blog.Date:07/10/2019 University of Birmingham's Big Cat Partnership gets the cream DescriptionA trailblazing partnership between University of Birmingham academics and the leading marketing communications agency Big Cat has won a major regional business award.Date:02/11/2018 JQ agency Big Cat up for Birmingham Post Business Awards DescriptionMarketing agency Big Cat has been nominated for "Partnership of the Year" at the Birmingham Post Business Awards and will be extending their project with the University of Birmingham.Date:30/10/2018 Big Cat Agency announce collaboration with University of Birmingham to explore how audiences respond to advertising DescriptionIn an innovative and visionary collaboration, academics from the University of Birmingham are working with Big Cat to explore the impact of figurative messages within advertising using state-of-the-art technologies.Date:19/04/2018 DescriptionAcademics from the University of Birmingham collaborate with Big Cat Agency to explore how audiences respond to advertising.Date:09/04/2018 Big Cat Agency announce collaboration with University of Birmingham to explore how audiences respond to advertising DescriptionBusiness Birmingham report on the collaboration between the University of Birmingham and Big Cat Agency.Date:22/02/2018 EMMA results on the Dutch media DescriptionChristian Burgers (VU Amsterdam) has written a review in SWOOC of our recently published paper "Eyelashes, speedometers or breasts? An experimental cross-cultural approach to multimodal metaphor and metonymy in advertising"Date:12/10/2017 Thinking outside the box? DescriptionOn Thursday 7 September 2017, as part of our Marie Curie project 'Exploring Multimodal Metaphor in Advertising' we're planning on holding a training workshop which will bring together staff, PG students and employers.Date:23/08/2017 Prize for Paula Pérez-Sobrino for her doctoral dissertation on multimodal metaphor DescriptionPaula Pérez Sobrino received yesterday the Extraordinary Doctoral Prize awarded by the University of La Rioja (Spain) for her doctoral dissertation "Exploring the figurative continuum in multimodal settings: Multimodal metaphor and metonymy in advertising"Date:24/06/2017 A case study of public engagement in Marie Curie fellowships: The Millennial Apprentice DescriptionOn 11th March 2017, the Marie Curie fellows Paula Pérez-Sobrino (English Language and Applied Linguistics, University of Birmingham) and Mariachiara Barzotto (Business School, University of Birmingham) organised an interactive workshop within the British Science Week 2017.Date:08/06/2017 "The Way You Tell It": EMMA @ Hay Festival DescriptionJeannette Littlemore talked about some of the new findings from EMMA at the 2017 Hay Festival.Date:06/06/2017 New book on multimodal metaphor in advertising! DescriptionPaula Pérez Sobrino has just signed a contract with John Benjamins for her upcoming book entitled "Multimodal Metaphor and Metonymy in Advertising", which will be published in the new Figurative Thought and Language series by the end of 2017.Date:10/05/2017 Examining Language in Business DescriptionMichael de Groot (Stay Alive UK) reviews one of EMMA's talks.Date:02/05/2017 Paula Pérez-Sobrino shortlisted for the Marie Curie 2017 Awards - Category "Best Science Communicator" DescriptionGreat news! The active public engagement work carried out with the EMMA project has paid off - we have been shortlisted for the Best Science Communicator Prize in the forthcoming Marie Curie Awards!Date:19/04/2017 EMMA @ University of Birmingham Business Club DescriptionHow can companies use metaphor to make their advertising campaigns more effective? In this breakfast with companies we will discuss language in business. Research has shown that the use of metaphor in advertising enhances brand recognition, recall and emotional attachment to the product.Date:27/03/2017 Next stop: Centre for Cognitive Semiotics at Lund University (Sweden) DescriptionPaula Perez-Sobrino has just been invited to give a guest lecture on research methods and multimodal metaphorDate:15/03/2017 Why do metaphors work? DescriptionInaugural lecture of Professor Jeannette Littlemore, Professor of English Language and Applied LinguisticsDate:03/03/2017 Displaying 1 to 20 of 38 Previous 1 2 Next