EMMA: Impact and engagement

Metaphors in advertising

Olivia Haysman-Walker writes for the Undergraduate Research Scholarship blog.

Collaboration with Big Cat Agency

Academics from the University of Birmingham collaborate with Big Cat Agency to explore how audiences respond to advertising.

Thinking outside the box?

On Thursday 7 September 2017, as part of our Marie Curie project 'Exploring Multimodal Metaphor in Advertising' we're planning on holding a training workshop which will bring together staff, PG students and employers.

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