EMMA: Impact and engagement

Why do we like Christmas adverts so much?

Why do we like Christmas adverts so much?
Description
Figurative Tropes in the Excitable Edgar Video. The EMMA project team write for the Birmingham Perspective
Date:
06/12/2019

What's new in the world of creativity? The experts have spoken

What's new in the world of creativity? The experts have spoken
Description
Creative persuasion practices have officially moved past the notion of magazines, billboards, or TV commercials, and are engaging with audiences in new ways.
Date:
11/10/2019

EMMA ads for Umbrella Health launched across the city

EMMA ads for Umbrella Health launched across the city
Description
The purpose of the ads was to draw attention to the important work that the Umbrella Health Trust does in a light hearted and memorable way through the creative use of language.
Date:
09/10/2019

Metaphors in advertising

Metaphors in advertising
Description
Olivia Haysman-Walker writes for the Undergraduate Research Scholarship blog.
Date:
07/10/2019

University of Birmingham's Big Cat Partnership gets the cream

University of Birmingham's Big Cat Partnership gets the cream
Description
A trailblazing partnership between University of Birmingham academics and the leading marketing communications agency Big Cat has won a major regional business award.
Date:
02/11/2018

JQ agency Big Cat up for Birmingham Post Business Awards

JQ agency Big Cat up for Birmingham Post Business Awards
Description
Marketing agency Big Cat has been nominated for "Partnership of the Year" at the Birmingham Post Business Awards and will be extending their project with the University of Birmingham.
Date:
30/10/2018

Big Cat Agency announce collaboration with University of Birmingham to explore how audiences respond to advertising

Big Cat Agency announce collaboration with University of Birmingham to explore how audiences respond to advertising
Description
In an innovative and visionary collaboration, academics from the University of Birmingham are working with Big Cat to explore the impact of figurative messages within advertising using state-of-the-art technologies.
Date:
19/04/2018

Collaboration with Big Cat Agency
Description
Academics from the University of Birmingham collaborate with Big Cat Agency to explore how audiences respond to advertising.
Date:
09/04/2018

Big Cat Agency announce collaboration with University of Birmingham to explore how audiences respond to advertising

Big Cat Agency announce collaboration with University of Birmingham to explore how audiences respond to advertising
Description
Business Birmingham report on the collaboration between the University of Birmingham and Big Cat Agency.
Date:
22/02/2018

EMMA results on the Dutch media

EMMA results on the Dutch media
Description
Christian Burgers (VU Amsterdam) has written a review in SWOOC of our recently published paper "Eyelashes, speedometers or breasts? An experimental cross-cultural approach to multimodal metaphor and metonymy in advertising"
Date:
12/10/2017

Thinking outside the box?

Thinking outside the box?
Description
On Thursday 7 September 2017, as part of our Marie Curie project 'Exploring Multimodal Metaphor in Advertising' we're planning on holding a training workshop which will bring together staff, PG students and employers.
Date:
23/08/2017

Prize for Paula Pérez-Sobrino for her doctoral dissertation on multimodal metaphor

Prize for Paula Pérez-Sobrino for her doctoral dissertation on multimodal metaphor
Description
Paula Pérez Sobrino received yesterday the Extraordinary Doctoral Prize awarded by the University of La Rioja (Spain) for her doctoral dissertation "Exploring the figurative continuum in multimodal settings: Multimodal metaphor and metonymy in advertising"
Date:
24/06/2017

A case study of public engagement in Marie Curie fellowships: The Millennial Apprentice

A case study of public engagement in Marie Curie fellowships: The Millennial Apprentice
Description
On 11th March 2017, the Marie Curie fellows Paula Pérez-Sobrino (English Language and Applied Linguistics, University of Birmingham) and Mariachiara Barzotto (Business School, University of Birmingham) organised an interactive workshop within the British Science Week 2017.
Date:
08/06/2017

"The Way You Tell It": EMMA @ Hay Festival

"The Way You Tell It": EMMA @ Hay Festival
Description
Jeannette Littlemore talked about some of the new findings from EMMA at the 2017 Hay Festival.
Date:
06/06/2017

New book on multimodal metaphor in advertising!

New book on multimodal metaphor in advertising!
Description
Paula Pérez Sobrino has just signed a contract with John Benjamins for her upcoming book entitled "Multimodal Metaphor and Metonymy in Advertising", which will be published in the new Figurative Thought and Language series by the end of 2017.
Date:
10/05/2017

Examining Language in Business

Examining Language in Business
Description
Michael de Groot (Stay Alive UK) reviews one of EMMA's talks.
Date:
02/05/2017

Paula Pérez-Sobrino shortlisted for the Marie Curie 2017 Awards - Category "Best Science Communicator"

Paula Pérez-Sobrino shortlisted for the Marie Curie 2017 Awards - Category "Best Science Communicator"
Description
Great news! The active public engagement work carried out with the EMMA project has paid off - we have been shortlisted for the Best Science Communicator Prize in the forthcoming Marie Curie Awards!
Date:
19/04/2017

EMMA @ University of Birmingham Business Club

EMMA @ University of Birmingham Business Club
Description
How can companies use metaphor to make their advertising campaigns more effective? In this breakfast with companies we will discuss language in business. Research has shown that the use of metaphor in advertising enhances brand recognition, recall and emotional attachment to the product.
Date:
27/03/2017

Next stop: Centre for Cognitive Semiotics at Lund University (Sweden)

Next stop: Centre for Cognitive Semiotics at Lund University (Sweden)
Description
Paula Perez-Sobrino has just been invited to give a guest lecture on research methods and multimodal metaphor
Date:
15/03/2017

Why do metaphors work?

Why do metaphors work?
Description
Inaugural lecture of Professor Jeannette Littlemore, Professor of English Language and Applied Linguistics
Date:
03/03/2017
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