Figurative Tropes in the Excitable Edgar Video. The EMMA project team write for the Birmingham Perspective
Creative persuasion practices have officially moved past the notion of magazines, billboards, or TV commercials, and are engaging with audiences in new ways.
The purpose of the ads was to draw attention to the important work that the Umbrella Health Trust does in a light hearted and memorable way through the creative use of language.
Olivia Haysman-Walker writes for the Undergraduate Research Scholarship blog.
A trailblazing partnership between University of Birmingham academics and the leading marketing communications agency Big Cat has won a major regional business award.
Marketing agency Big Cat has been nominated for "Partnership of the Year" at the Birmingham Post Business Awards and will be extending their project with the University of Birmingham.
In an innovative and visionary collaboration, academics from the University of Birmingham are working with Big Cat to explore the impact of figurative messages within advertising using state-of-the-art technologies.
Academics from the University of Birmingham collaborate with Big Cat Agency to explore how audiences respond to advertising.
Business Birmingham report on the collaboration between the University of Birmingham and Big Cat Agency.
Christian Burgers (VU Amsterdam) has written a review in SWOOC of our recently published paper.
On Thursday 7 September 2017, as part of our Marie Curie project 'Exploring Multimodal Metaphor in Advertising' we're planning on holding a training workshop which will bring together staff, PG students and employers.
Paula Pérez Sobrino received yesterday the Extraordinary Doctoral Prize awarded by the University of La Rioja (Spain) for her doctoral dissertation "Exploring the figurative continuum in multimodal settings: Multimodal metaphor and metonymy in advertising"