Clare Anderson

Clare Anderson

Department of English Language and Linguistics
Teaching Fellow

Contact details

Frankland Building
University of Birmingham
B15 2TT

As a business as well as an academic practitioner I am particularly interested in taking analytical approaches from the classroom (e.g. conversation analysis, critical discourse analysis) and applying them to real-world problems.

Through my consultancy business I advise global companies on language in practice across different areas related to my research specialisms:  language and leadership, gender and diversity in the workplace and cross-cultural communication.

As part of the editorial team of Discourse, Context & Media I pursue my belief in the power of the relationship between academia and the wider business context, in the power of academic research to explore and understand a complex, rapidly changing discursive landscape - particularly as recent world events have lifted discourse off the academic page and into the real world.


  • 2020, Fellow of the Higher Education Academy (FHEA)
  • 2015, PhD (Department of English and Applied Linguistics), The University of Birmingham
  • 2010, MA Applied Linguistics, The University of Birmingham
  • 1985, BA (Hons) English Tripos, Cambridge University, Selwyn College

Professional Qualifications

  • 2021, Accredited Practitioner, VoicePrint Communication and Training
  • 2006, British Chamber of Commerce Diploma in Business English (The Square Mile Language Training, Leiden, The Netherlands)
  • 2005, Certificate of English Language Teaching to Adults (CELTA) (British Language Training Centre, Amsterdam)


I began my working life as a marketing professional in a global company before moving to the creative services industry where I ran a strategic marketing and design consultancy. I came back to academia to do an MA in Applied Linguistics on the Distance Learning programme and then continued to complete my PhD at Birmingham in 2015.

I continue to combine academic interests with consulting, setting up Bold Leap Consulting in 2015. My work focuses on working with individuals and teams to diagnose the ‘language gaps’ which can appear in organisations between a message and how it is received.  Central to my consultancy practice are the discourse analytical approaches I teach in the classroom combined with a linguistic diagnostic model – VoicePrint - in which I am an Accredited Practitioner.

I am a regular speaker at language and gender-related conferences both in UK and internationally.


University of Birmingham:
Teaching Fellow, Birmingham Distance Learning Programme 

Goldsmiths, University of London:
Visiting Lecturer, Language and Gender and Intercultural Discourse and Communication
Academic Mentor, Goldsmiths Santander Universities Internship programme

University of Roehampton:
Visiting Lecturer and Module Convenor, Language and Gender
Module Convenor and Academic Guidance Tutor: Media and Communications (Foundation Year)

Designer of University of Roehampton BA Media and Communications


Principal research interests

Discourses of gender and ageing, language and identity, language and power; Critical Discourse Analysis and multimodal analysis are areas of particular interest, particularly as they are applied to the advertising, media and business domains. 

Recent research

Menopause and the cultural desexualisation of women
‘Hidden in plain sight: the toxic power of ‘Mutton dressed as Lamb’ (Anderson and Evans forthcoming)

Current research

Discourse Analysis as a diagnostic and coaching tool in a corporate cultural change programme


  • Anderson, C. (2019) Discourses of Ageing and Gender: the Impact of Public and Private Voices on the Identity of Ageing Women. Palgrave Macmillan.
  • Anderson, C (2021) ‘Menopause and the Menoboom’: How Older Women are Desexualised by Culture’ in Desexualisation in Later Life: the Limits of Sex/Intimacy Hafford-Letchfield, Reynolds and Simpson (eds). Bristol, Policy Press