Description
International Marketing shows students how traditional marketing is altered in an international context.
The course covers all the elements of international and external elements of marketing within an international environment.
Nowadays most companies have an interaction with other countries, through their customers, suppliers or competitors. This module takes the basic topics from a Principles of Marketing module and looks at how these need to be adapted discarded in the international context.
Assessment
100% coursework made up of one individual 3000 word essay
Key skills
After completing the module students will be able to:
- Understand international marketing theory
- Apply international marketing theory