The #everydaylookism campaign is modelled on the successful everyday sexism campaign. It is a social media campaign which shares stories of ‘lookism’ and body shaming. It aims to name lookism and say that negative comments about other people’s bodies are never acceptable.
To address discrimination we need to be able to recognise and name what is wrong. Before we named sexism, we might have found sexist behaviour – the cat call, or the pinch on the bottom – uncomfortable and humiliating, but it was difficult to call it out as wrong, or to say how harmful it was. ‘You should be flattered’, was the response, or ‘it’s only a bit of fun’. We all know that when it comes to sexism its not a bit of fun, we don’t put up with it, we call it out. We call it out in person, or in court or on social media with #metoo.
Sexism might not be over, but the shame is shifting. It shifts to the perpetrator. ‘You can’t say that’, ‘You should be ashamed to behave like that’ we say to the blatant sexist. It’s not ok in work, in public, and we have regulations to prevent it. We can begin to do the same with lookist comments. Right now we think lookist comments are normal, at school, at work and red circles in the media and social media, point out body flaws, body hair, cellulite, botched surgery and so on. But just because negative comments are normal and ordinary doesn’t mean we have to keep putting up with it. Racist and sexist comments and views were once normal, that didn’t make them ok. We can do the same with lookism. We can say it’s not ok, and we don’t want to live in a culture where people can say such hurtful things. Body shaming is always people shaming. Intention is irrelevant. Sexist comments are not ok, even if they were meant as compliments! Just as sexist comments belittle, humiliate and make us ashamed, so do lookist comments.
The #everydaylookism campaign aims to share your body shaming stories to show that this is not ok, we need to change. We don’t put up with sexist comments or racist comments, we don’t have to put up with lookist comments. Each story of shame, when shared becomes a push back against body shaming. Shame should attach to the perpetrator, the person who discriminates, who makes the comment. Together we can make this happen.
To read anonymous lookism stories or submit your own visit our website or Instagram page.
Read more about the campaign and how by tackling lookism together we can reduce the pressure to be perfect.