Join the #everydaylookism campaign 

What is everyday lookism?

Lookism is prejudice or discrimination on the grounds of a person's appearance.

This campaign aims to catalogue experiences of lookism in all of our everyday lives.

Professor Heather Widdows talks about lookism on Adrian Goldberg's Podcast:

Why is it harmful?

It is not ok to say negative things about other peoples’ bodies. Body shaming – whether it is fat shaming or highlighting other ‘bodily flaws’ – is never ok. In our visual and virtual culture our bodies are ourselves. When we shame bodies we shame people. Negative comments about other people’s bodies matter. They are not trivial. They cut deeply. We should not do it; we should call others out when they do it. 

What can you do?

#everydaylookism asks you to share your lookism experience. What it was, how it made you feel, and to say it should not happen. Very many of us are unhappy with some part of our bodies – and often because of a nasty comment from a partner, a family member, or a stranger.

Together, we can see it, name it, and end it.

Here’s how to join the campaign:

Option 1: Share your lookism story with us on Twitter and Instagram using #everydaylookism. You can download your very own #everydaylookism speech bubble and post a photo if you prefer.

Option 2: To remain anonymous, use our online form to share your story. All posts will be added to the campaign. 

Hover over the image to move left or right through our gallery:


#everydaylookism was launched at the annual Global Ethics conference this year here at the University of Birmingham. 


Underpinning research


You should ‘make the best of yourself’, you’re worth it, you deserve it and, whatever else you do, you should not ‘let yourself go’. So familiar is beauty talk that the harshness of the moral judgement might pass you by. But the moral pressure to ‘do’ beauty is growing. Increasingly being perfect – or trying to be –is what we value most. It is what we think about, talk about and what we spend our time and hard-earned cash on. If we are good at beauty we feel we are good, virtuous, and if we are bad at beauty we feel we are no good almost no matter what else we do. In a very real sense our bodies are now ourselves. We might tell our daughters that “it's what's on the inside that counts”, but a look at the evidence tells us that they would not believe us.

In Perfect Me Professor Heather Widdows explores this radical transformation of the status of beauty, of the beauty ideal and of what this means for how we understand human beings. 

Learn more

Birmingham Heroes: PROFESSOR Heather Widdows 

Join the campaign

Over 900 #everydaylookism posts so far.

Share your story with usDownload the #everydaylookism speechbubble

Get in touch

#everydaylookism team:

If you would like to share your story but remain anonymous then please submit it to us. All posts will display anonymously.




For media information or interviews, please contact: Hasan Salim Patel, Communications Manager (Arts, Law and Social Sciences) on +44 (0)121 415 8134 or contact the press office out of hours on +44 (0)7789 921 165.


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