Kelly Daniel (née Singh)

Kelly Singh

Health Services Management Centre
Evaluation Fellow

Contact details

School of Social Policy, HSMC
Park House
University of Birmingham
B15 2RT, United Kingdom

Kelly is an Evaluation Fellow at the Health Services Management Centre and a member of the BRACE Rapid Evaluation Centre. Kelly has over nine years’ experience of managing applied health services research and evaluation across the charitable and public sectors. Kelly has considerable knowledge of healthcare systems and her main interests are around person-centred care, cancer services, management of long-term conditions, primary care and patient and service user experience and involvement. Prior to joining HSMC, Kelly worked at the research and evaluation consultancy ICF and Ernst and Young.


  • PRINCE 2 Project Management Foundation and Practitioner certification, 2016
  • BA: Social and Political Sciences, University of Cambridge (Jesus College), 2010


Prior to joining HSMC in June 2018, Kelly was a Senior Consultant at ICF (an independent research and evaluation consultancy) for five years, working in a team specialising in health services evaluation. At ICF, Kelly managed and worked on healthcare evaluations for a range of clients including Macmillan Cancer Support, Age UK, British Heart Foundation, NHS England, Cancer Research UK, The Health Foundation, CCGs and the Welsh Government. Kelly has worked across the complete lifecycle of healthcare evaluations from contributing to bid writing, project design, undertaking fieldwork, to outputs and dissemination. Kelly is particularly experienced in both qualitative research methods and has worked across a wide range of areas including long-term conditions; person-centred care; integrated care; service user involvement in the NHS; system redesign; and cancer services.


  • Evaluation of the Children and Young People’s Mental Health Trailblazer programme, in collaboration with the Policy Innovation and Evaluation Research Unit (National Institute for Health Research)
  • Evolution, Development and Impact: Evaluating Macmillan support to the West Yorkshire & Harrogate Cancer Alliance and the Leeds Integrated Cancer Services (Macmillan Cancer Support)
  • An evaluation of the Macmillan Health and Wellbeing Coordinator role – Late Effects Team (Macmillan Cancer Support)
  • Formative evaluation of a national culture and leadership programme (NHSE and NHSI)
  • Evaluating Community Enterprises and Community Businesses (Community Catalysts)
  • Evaluation of Building the Right Support (NHS England)
  • Retrospective evaluation of the Integrated Care Programme (British Heart Foundation)
  • Evaluation of a whole system cancer transformation programme in the city of Manchester (Macmillan Cancer Support)
  • Economic analysis of Dudley Quality Outcomes for Health (Dudley CCG)
  • Evaluation of the Dudley multi-speciality community provider vanguard (Dudley CCG)
  • Evaluation of the House of Care model of care and support planning for people with CVD (British Heart Foundation)
  • Evaluations of Phases 1 and 2 of the User Involvement programme (Greater Manchester Cancer)
  • A project exploring decision making for the treatment of cancer in older people across the UK (Cancer Research UK)


Recent publications


Vindrola-Padros, C, Singh, K, Sidhu, M, Georghiou, T, Sherlaw-Johnson, C, Tomini, SM, Inada-Kim, M, Kirkham, K, Streetly, A, Cohen, N & Fulop, NJ 2021, 'Remote home monitoring (virtual wards) for confirmed or suspected COVID-19 patients: a rapid systematic review', EClinicalMedicine, vol. 37, 100965.

Commissioned report

Ellins, J, Singh, K, Al-Haboubi, M, Newbould, J, Hocking, L, Bousfield, J, McKenna, G, Fenton, S-J & Mays, N 2021, Early evaluation of the Children and Young People’s Mental Health Trailblazer programme: Interim report. <>

Allen, K, Brown, H, Singh, K, Krelle, H, Bennett, A, Gray, R & Beck, H 2018, Advancing care, advancing years: improving cancer treatment and care for an ageing population. Cancer Research UK. <>

Brown, H, Ellins, J, Kearney, J, Singh, K, Jackson, O, Krelle, H & Snelling, I 2014, Measuring up? The health of NHS cancer services. Cancer Research UK. <>

View all publications in research portal