Peer Reviewed Journal Publications:
Forbes, S., & Avis, M. (forthcoming). Construct Creation from Research Questions. European Journal of Marketing, DOI: https://doi.org/10.1108/EJM-11-2018-0758.
Forbes, S., Birkett, H., & Smith, P. (forthcoming). What motivates employers to improve their Shared Parental Leave and pay offers? Retrieved from London: UK.
Birkett, H., & Forbes, S. (2019). Where’s dad? Exploring the low take-up of inclusive parenting policies in the UK. Policy Studies, 40(2), 205-224.
Avis, M., Forbes, S., & Ferguson, S. (2014). The Brand Personality of Rocks: A critical evaluation of a brand personality scale. Marketing Theory. DOI: 10.1177/1470593113512323.
Forbes, S., Robertson, K., & Lawson, R. (2013). Source Gender of health information: Does it matter? European Advances in Consumer Research. 10, 104-110.
Lawson, R., Forbes, S., & Williams, J. (2011). Patterns of Trust in Sources of Health Information. New Zealand Medical Journal. 124(1328); 98-105.
Robertson, K., & Forbes, S. (2011). Maximum consumption: Heavy quantity drinking amongst university students. Special issue: Australasian Marketing Journal. 19(3); 196-202.
Peer Reviewed Conference Proceedings:
Robertson, K., Forbes, S. & Jackson, C. (2012, 3rd-5th December). Students’ knowledge of standard drinks in popular alcoholic beverages and accuracy in calculating their own standard drink consumption. Paper presented at the Australia New Zealand Marketing Academy Conference, Adelaide, Australia.
Forbes, S., Robertson, K., & Lawson, R. (2011, 26th - 28th September). Physical activity classifications: Comparison of IPAQ to ‘WHO days’. Refereed abstract presented to the 41st Public Health Association Australia Conference, Brisbane, Australia.
Forbes, S., Robertson, K., & Lawson, R. (2010, 15th - 16th July). Text messaging as a behavioural intervention tool: Can it increase physical activity? Paper presented at the International Non Profit and Social Marketing Conference, Brisbane, Australia.
Robertson, K., & Forbes, S. (2010, 16th - 19th June). Attitudes and perceptions of the first year drinking culture. Refereed abstract presented at the International Conference on Language and Social Psychology, Brisbane, Australia.
Forbes, S., & Robertson, K. (2010, 15th - 16th July). Normative Feedback Interventions: What happens when perceptions of heavy drinking correctly reflect actual behaviour? Paper presented at the International Non Profit and Social Marketing Conference, Brisbane, Australia.
Forbes, S., Robertson, K., & Lawson, R. (2010, 29th November- 2nd December). An examination of outcome expectancies of physical activity as a function of stage of change. Paper presented at the 2010 Australia New Zealand Marketing Academy Conference, Christchurch, New Zealand.
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