BSc Business Management with Marketing and Year in Industry modules 2018/19

First Year

Core modules

• Business Accounting, 10 credits
• Developing an Entrepreneurial Opportunity, 10 credits
• Introduction to Business Strategy and Supply Chain Management, 10 credits
• Introduction to Financial Reporting, 10 credits
• Personal, Professional and Academic Development, 10 credits
• Principles of Marketing, 10 credits
• Understanding Organisation and Management, 10 credits

Take either one of the following modules:

• Economics for Business (A), 10 credits
• Economics for Business (B), 10 credits

Take one of the following modules, depending on your prior qualifications:

• Advanced Analytical Techniques for Business, 20 credits
• Analytical Techniques for Business, 20 credits

Second Year 

Core modules

• Research Methods, 10 credits
• Research Skills, 10 credits
• Consumer Behaviour, 10 credits
• Service and Relationship Marketing, 10 credits
• Marketing Management, 10 credits
• Marketing Research, 10 credits

Optional modules

Students must take a minimum of 10 credits from the Marketing theme. Students must then choose 50 credits from the remaining options, including other marketing modules, such that 120 credits are taken in total for the year. Equal numbers of credits must be taken in each semester.

Students must choose at least one of:

• Event Management, 10 credits
• International Marketing, 10 credits
• Public Relations, 10 credits

Choose from the remaining modules to total 120 credits for the year:

• Managing in B2B Markets: Contracts, Negotiation and Conflict Resolution, 10 credits
• Public Relations, 10 credits
• Crisis Management, 10 credits
• International Entrepreneurship, 10 credits
• Critical Analysis in Management, 20 credits
• Business, Economy and Government, 10 credits
• Competitiveness in the Global Economy, 10 credits
• Fundamentals of Leadership, 10 credits
• Human Resource Management, 10 credits
• Intermediate Business Economics and the Macroeconomy, 20 credits
• Law for Accountancy and Business, 20 credits
• Managerial Finance, 10 credits
• Models of Business, 10 credits
• Operations Management, 10 credits
• Project Management, 10 credits
• Strategy and Finance, 10 credits
• Organisational Behaviour, 10 credits

Third Year

• Year in Industry

Fourth Year

Core modules

• Marketing Research Project, 20 credits
• Marketing Analytics, 10 credits
• Strategic Marketing, 10 credits

Optional modules

Students must choose a further 80 credits from below. At least 20 credits must be chosen from the Marketing options. Equal numbers of credits must be taken in each semester.

Marketing options:

• Digital Marketing, 10 credits
• Brand Marketing, 10 credits
• Business to Business Marketing, 10 credits
• Employee Relations, 10 credits
• Marketing Communications, 10 credits
• Social Marketing and Societal Issues, 10 credits
• Retailing, 10 credits

Choose remaining modules from below so that the credits for the year total 120:

Accounting and Finance theme

• Advanced Finance, 20 credits

Communications theme

• Strategic Stakeholder Communications, 10 credits

Entrepreneurship theme

• Small Business and Entrepreneurship, 20 credits

Business Economics theme

• Advanced Business Economics, 20 credits
• Economics of Labour Markets, 20 credits
• Employment & Business Development and Policy in the EU (A), 10 credits
• Employment & Business Development and Policy in the EU (B), 10 credits

Business Networks theme

• Contemporary Capitalism, 10 credits
• Global Business Ethics, 10 credits
• International Business Management, 10 credits
• International Corporate Governance, 10 credits
• Knowledge and Creative Economies, 10 credits
• Knowledge, Innovation and Global Business, 10 credits
• Strategic Management, 20 credits

Business Management and People theme

• Change Management, 10 credits
• Employee Relations, 10 credits
• International Human Resource Management, 10 credits
• Organisation Studies: Past, Present and Future, 20 credits
• Professional Development, 20 credits