BSc Business Management with Marketing modules 2018/19

First Year

Core modules

• Business Accounting, 10 credits
• Developing an Entrepreneurial Opportunity, 10 credits
• Introduction to Business Strategy and Supply Chain Management, 10 credits
• Introduction to Financial Reporting, 10 credits
• Personal, Professional and Academic Development, 10 credits
• Principles of Marketing, 10 credits
• Understanding Organisation and Management, 10 credits

Take either one of the following modules:

• Economics for Business (A), 10 credits
• Economics for Business (B), 10 credits

Take one of the following modules, depending on your prior qualifications:

• Advanced Analytical Techniques for Business, 20 credits
• Analytical Techniques for Business, 20 credits

A Widening Horizons Module (WHM) worth 20 credits must be taken.

Second Year

Core modules

Students must take the modules relevant to the themes they are studying.

Business Management Skills theme

• Research Methods, 10 credits
• Research Skills, 10 credits

Marketing theme

• Consumer Behaviour, 10 credits
• Service and Relationship Marketing, 10 credits
• Marketing Management, 10 credits
• Marketing Research, 10 credits

Optional modules

Students must choose from the following optional modules according to the relevant theme:

Business Management Skills theme

• Critical Analysis in Management, 20 credits

Accounting and Finance theme

• Law for Accountancy and Business, 20 credits
• Managerial Finance, 10 credits
• Strategy and Finance, 10 credits

Communications theme

• Internal and External Communications, 10 credits

Marketing theme

• Public Relations, 10 credits
• Event Management, 10 credits
• International Marketing, 10 credits

Entrepreneurship theme

• International Entrepreneurship, 10 credits

Business Economics theme

• Business, Economy and Government, 10 credits
• Intermediate Business Economics and the Macroeconomy, 20 credits
• Models of Business, 10 credits

Business Networks theme

• Managing in B2B Markets: Contracts, Negotiation and Conflict Resolution, 10 credits
• Intermediate Business Economics, 20 credits
• Operations Management, 10 credits
• Project Management, 10 credits

Business Management and People theme

• Crisis Management, 10 credits
• Fundamentals of Leadership, 10 credits
• Human Resource Management, 10 credits
• Organisational Behaviour, 10 credits

Third year

Core modules

• Marketing Research Project, 20 credits
• Marketing Analytics, 10 credits
• Strategic Marketing, 10 credits

Optional modules

Students must choose a further 80 credits from below, including at least 20 credits from the Marketing options. Equal numbers of credits must be taken in each semester.

Marketing options

• Digital Marketing, 10 credits
• Brand Marketing, 10 credits
• Business to Business Marketing, 10 credits
• Employee Relations, 10 credits
• Marketing Communications, 10 credits
• Social Marketing and Societal Issues, 10 credits
• Retailing, 10 credits

Choose remaining modules from below so that the credits for the year total 120:

Accounting and Finance theme

• Advanced Managerial Finance, 10 credits

Communications theme

• Strategic Stakeholder Communications, 10 credits

Entrepreneurship theme

• Small Business and Entrepreneurship, 20 credits

Business Economics theme

• Advanced Business Economics, 20 credits 
• Economics of Labour Markets, 20 credits
• Employment & Business Development and Policy in the EU (A), 10 credits
• Employment & Business Development and Policy in the EU (B), 10 credits

Business Networks theme

• Contemporary Capitalism, 10 credits
• Global Business Ethics, 10 credits
• International Business Management, 10 credits
• International Corporate Governance, 10 credits
• Knowledge and Creative Economies, 10 credits
• Knowledge, Innovation and Global Business, 10 credits
• Strategic Management, 20 credits

Business Management and People theme

• Change Management, 10 credits
• International Human Resource Management, 10 credits
• Organisation Studies: Past, Present and Future, 20 credits
• Professional Development, 20 credits