BSc International Business with Communications modules 2018/19

First Year

Core modules

• Business Accounting, 10 credits
• Developing an Entrepreneurial Opportunity, 10 credits
• Introduction to Business Strategy and Supply Chain Management, 10 credits
• Introduction to Financial Reporting, 10 credits
• Personal, Professional and Academic Development, 10 credits
• Principles of Marketing, 10 credits
• Understanding Organisation and Management, 10 credits

Take one of the following, depending on prior qualifications:

• Advanced Analytical Techniques for Business, 20 credits
• Analytical Techniques for Business, 20 credits

Choose one of the following modules:

• Economics for Business (A), 10 credits
• Economics for Business (B), 10 credits

20 credits of Widening Horizons Modules (WHM) must be taken in year 1

Second Year

Core modules

• Public Relations, 10 credits
• Research Methods, 10 credits
• Research Skills, 10 credits
• Business Communications Practice, 10 credits
• Creative Campaign Production, 10 credits
• Internal and External Communications, 10 credits

Optional modules

Students must choose a further 60 credits from the options below. Equal numbers of credits must be taken in each semester, unless approved by the Programme Director.

• Managing in B2B Markets: Contracts, Negotiation and Conflict Resolution, 10 credits
• Crisis Management, 10 credits
• International Entrepreneurship, 10 credits
• Business, Economy and Government, 10 credits
• Consumer Behaviour, 10 credits
• Critical Analysis in Management, 20 credits
• Event Management, 10 credits
• Fundamentals of Leadership, 10 credits
• Human Resource Management, 10 credits
• Intermediate Business Economics and the Macroeconomy, 20 credits
• International Marketing, 10 credits
• Law for Accountancy and Business, 20 credits
• Managerial Finance, 10 credits
• Models of Business, 10 credits
• Operations Management, 10 credits
• Project Management, 10 credits
• Service and Relationship Marketing, 10 credits
• Strategy and Finance, 10 credits
• Organisational Behaviour, 10 credits

Third year

Students will choose to either study or work abroad.

• International Study Year, 120 credits
• International Work Year, 120 credits

Fourth Year

Core modules

• Advanced Communications Practice, 10 credits
• Communications Placement, 20 credits
• Dissertation, 20 credits
• Strategic Stakeholder Communications, 10 credits

Optional modules

Students must choose a further 60 credits from the options below. Equal numbers of credits must be taken in each semester (30 credits in each semester), unless approved by the Programme Director.

• The Russian Economy: From Plan to Market A, 10 credits
• The Russian Economy: From Plan to Market B, 10 credits
• Digital Marketing, 10 credits
• Advanced Business Economics, 20 credits
• Advanced Managerial Finance, 10 credits
• Brand Marketing, 10 credits
• Business to Business Marketing, 10 credits
• Change Management, 10 credits
• Contemporary Capitalism, 10 credits
• Economics of Labour Markets, 20 credits
• Employee Relations, 10 credits
• Employment & Business Development and Policy in the EU (A), 10 credits
• Employment & Business Development and Policy in the EU (B), 10 credits
• Global Business Ethics, 10 credits
• International Business Management, 10 credits
• International Corporate Governance, 10 credits
• International Human Resource Management, 10 credits
• Knowledge and Creative Economies, 10 credits
• Knowledge, Innovation and Global Business, 10 credits
• Marketing Communications, 10 credits
• Small Business and Entrepreneurship, 20 credits
• Social Marketing and Societal Issues, 10 credits
• Strategic Management, 20 credits
• Retailing, 10 credits